Despite the challenges of starting and running a business empire while raising children, mompreneurs are proving to be resilient and determined groups. They bring a unique set of skills to their businesses, including multitasking, problem-solving, and creativity. Many mompreneurs have also found that motherhood has helped them to develop important leadership skills, such as patience, empathy, and the ability to delegate.

In addition to the personal benefits of being a mompreneur, these women are also contributing to the economy by starting and growing their businesses. They are creating jobs, bringing innovative products and services to the market, and driving economic growth.

As more women embrace the role of a mompreneur, it is important to recognize and support their efforts. By doing so, we can create a more inclusive and diverse entrepreneurial community that celebrates the unique contributions of all its members.

The list of Top 10 Mompreneurs in India is as follows:

1. Dr Madhuri Bhatt Founder of Soham Homoeopathic Clinic and Healing. Practicing homoeopath for the last 15 years at Ahmedabad. Her motto is to cure her patients of their physical, emotional and financial complaints. She practices many healing modalities like Pranic Healing, Sound Healing, Crystal healing, Clinical Hypnotherapy, Access bar, and many more. She integrates Homoeopathy with healing for treating her patients.
2. Neha is the founder of Momly, a platform for connecting new moms and moms-to-be with other women and industry experts to support them through this most transformative phase. Born out of her own personal experience when Neha moved from the US to Lucknow, this platform has connected 2500+ women over the past year in different cities. Neha is a product professional with experience in B2B in US and Europe.
3. Being a mom of two Priyanka Jain always desired comfortable & stylish clothing for her children & herself! That was the birth of her third child her brand -PHOOLBOOTI They are manufacturers of printed cotton textiles with the help & support of her husband she started this brand and they aim to deliver comfortable yet super chic clothing for all age groups from children to elderly females. Their USP is quality & the prints which are unique when combined with their designs – it’s a beautiful garment which is hard to resist buying.

4. Moushumi Pal is a brand strategist & Founder of Woodpecker Media. Moushumi has worked with numerous Multinational Companies in the past 15 years with hands-on experience in marketing strategy, public relations and curating experiential events. She is also a certified life coach and a mentor and coach to many small businesses. She has been an integral part of the journey of many eminent personalities in their success as her fortray lies in personality PR.

5. Zahra Jani’s “Being Mom And Beyond” page is the ultimate source of inspiration for women everywhere. With 60K followers, Jani covers everything from parenting and fitness to self-care, beauty, and fashion, empowering mothers beyond motherhood. Recently crowned “Women Influencer Of The Year,” Jani’s journey is a reminder that we can achieve incredible feats and rise above societal expectations.
6. Richa is an Assistant Professor turned Mom – Artist who is on a mission to spread happiness with her Art business called Dreamy Arts By Richa. She conducts offline Art Classes for kids as well as sell customized handmade Wooden and Resin based product perfect for Gifting or Home Décor. Being an Artist is one of the toughest businesses in India, still, for her passion, she has maintained a perfect balance between being a mother and Artist together.
7. Iti Rawat is a Social entrepreneur, E-Learning evangelist, and motivational speaker. She runs successfully two organizations parallelly, Thinkhall Academy a training company, and WEFT Foundation a women entrepreneurs support group. She helped many startups by building their content strategy and training content.
8. Aarti Notiyal is the founder of Bubble Communication and a serial entrepreneur for 10 years. She has worked with Corporates and MNCs, NGOs to support them in their Marketing and Branding needs. Bubble communication provides 360 media solutions.
9. Rachna Chaudhary is the founder and Director of MEDIA value works and co Partner in Business Development Centre with MSME Business Forum India. She is a well-known entrepreneur in the Ecosystem and received many awards
10. Saakshi Choithani: Saakshi is a successful Business Coach and Founder of Mindynamics. She helps solopreneurs and business owners in formulating their business strategies. She balances both the world perfectly.

The post The Pink Journey releases list of Top 10 Mompreneurs on International Women’s Day 2023 appeared first on The Pink Journey.

A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

So here I am, Chetna Mahajan, at the age of 42, beginning the second innings of my career with something that took a back seat in my life 25 years back. It is painting and sketching.

Let me take you to the flashback where a seven-year-old me used to draw and paint pictures all by myself while my fellow kids used to take help from their parents. Soon I was taking part in various painting competitions in school and winning them too. Even the kids from my vicinity used to come to me with charts and big smiles to get their projects made by me. And I was always happy to Help.

At that time, being an artist was not considered a profession and since I was good academically too, I did B.Tech and then MBA and landed a job in the banking sector. I used to write in my CV that my hobby is Painting and Sketching. So once an interviewer asked me to make his sketch. So, forget about the questions, there I was, making his sketch impromptu and guess what!! I cleared the interview.

After my marriage, I was still working until the birth of my daughter. In the absence of any support, I took the most difficult decision of my life i.e., quitting a successful career to take care of her. After four and a half years, I was blessed with my son. I have enjoyed motherhood to the fullest and have been a hands-on mother to them. Both my kids are also interested in painting and often make lovely pictures. It’s been 10 years of career break and with two kids, I am a full-time homemaker. I never regretted my decision to quit my job but yes, the financial independence as well as the urge to do something on my own was something I always missed.

So last year, I started searching for a job preferably WFH so that I can give enough time to kids too. Even after Six months of trying I could not find a suitable job. Then, my sister and cousin motivated me to start a page on Instagram and post my work as they were aware of my talent and insisted that there is so much recognition of artwork in the last 2-3 years.

Like every housewife, being too occupied with our household priorities and routines, it took me another 4 months to actually START. Yes, that’s a big word for us. I made an Instagram page and started posting pictures of hand-painted little things initially like bookmarks and fridge magnets. Even making reels and managing social media accounts was a big challenge for me. I was not confident about where this page will lead but one thing, I was confident about was the quality of my work and my dedication.

Now, after seven months, the amount of love and feedback I get keeps me going. I truly didn’t expect to grow this much that now I am getting good orders, am taking workshops also, and will be launching my own art & craft classes and that too without compromising my responsibilities at home.

My mantra for life is “Whatever you do, make sure it makes you Happy”. Even the tiniest of things that make you happy, should be part of your life. It’s the happiness that painting gives me that motivates me and the thought that one day, my kids will be proud of me.

My message to all my fellow artists or moms is to START. Take that small, tiny step to follow your dreams. One step will lead to many more steps and will take you on the right path. The journey will bring many challenges but keep on moving nonetheless how slow it may be. Believe in your talent. If not successful, this will surely make you happy. And that’s what we all want in life. Right?

You can reach me out on Instagram

@art_vibesbychetna   

The post Second Innings Of My Career- Chetna Mahajan appeared first on The Pink Journey.

What is a brand community?

A brand community is where people prioritize establishing an emotional connection with the brand, consuming its content, and sharing products/services with others. In other words, they love seeing what their favourite brand has to offer. Communities are key to brand loyalty, awareness, and overall success.

What makes a good brand community?

When businesses can create a sense of community among their customers and around their products or services, they will have the upper hand in the long run. Individual consumers will become brand advocates, and loyal customers will feel even more connected to your products/services.
A brand needs a community to increase brand awareness, understand customers, improve outcomes and build brand loyalty. This is a successful trend, especially in tech companies.
A brand community can be understood by the following characterization:

Personalization

The most successful brand today knows the power of personalization can change your marketing game. By adding an AI-driven layer of personalization, each customer will have their needs met consistently- that means more loyal customers are on the way. It also helps in retention.
Over the past few years, personalization has played a major role in shaping brand communities through social commerce. A company like Starbucks is the best example of this. It creates a personalized shopping experience for its customers by writing their names on the drink offered and also has offers for loyal members.

Engagement & Collaboration

Successful online communities don’t just help you sail through marketing campaigns-they offer good space for customers to connect and find a solution in real-time. Many brands are hopping on this trend of building customer engagement platforms- but few are diving deep into it and understanding it better. If you can create a two-way engagement community, then loyalty will follow without a doubt.
The internet is full of a blank walls. And due to these customers being left unanswered about their most important questions and sometimes redirected for hours, as we get most of the time on customer care calls with teleoperators. It’s a defiantly frustrating ordeal!
As much as it’s important to ask a question in the community, allowing customers to pitch in and present their ideas sometimes can also be beneficial for a brand. This is the case with LEGO and its collaboration efforts. Once this company was on the verge to file bankruptcy, and today it’s one of the best examples of building a huge brand community. Members could submit new concepts, vote on them, and choose ideas to receive their share of royalties.
These types of exchanges allow the company to grow incredibly and gain a loyal customer base. This is also a direct contact between the brand and the user.

Key benefits of building a brand community

One of the best things about being an entrepreneur and having a community is you will have complete control over what content and visual identity is presented in front of the public. Below are some of the benefits:

Customer retention increases

Promoting and growing your brand community through apps is a great way to ensure it will be used for a longer period. When your community is happy about what they experience, they will bring more members into the group- this makes retention easier and cheaper as there is less acquisition cost.
Brands can retain customers by adding engaging features to their platforms like Live chat and streaming. As you are using customer data to find out more about their needs and sell accordingly, better provide the best experience. If you have built trust with them, you will not need much convincing to sell your newly launched product.

Creating brand advocates

It’s hard to get the word out right in public about your company. But your loyal army can do that for you. The online community of followers who are ready to give you reviews and positive feedback will spread the word too. This is why it’s important to transform your brand community into your advocates.
If user-based content is increased that will automatically uplift your brand value and increase sales. Your fans are the most valuable assets you have. Your brand advocates create authentic content that reduces the risk of distrust as it’s real people giving feedback- which means having them on your side is building loyalty with others.
Starbucks is the best example of having a good brand community and creating a success story. Starbucks’ online community is a valuable brand advocate. Because Starbucks allows them to share their ideas and experience on the Starbucks blog and even earn money for their contribution. Starbucks always give prompt reply to their customers online, this enhances engagement and brand loyalty.

Better customer experience

The best way to meet expectations is to know what your customers want, and you can easily know this by collecting customer data and getting feedback through surveys or online communities. Use the data collected in improving their experience with the brand and improve future interactions.
Apple is the best example of this, has always cared deeply about its customers, Apple’s support community is a space for feedback, support, and knowledge sharing. This in turn fuels the engagement among its active fan base. You as a company should make it easier than ever for a better customer experience.

Less dependency on ads

How did you make a recent purchase from your favourite brand? Was it when it was on sale or did you come across an ad? Most likely you purchased it because you have an emotional connection with that particular brand and if we need something we always go back to that same brand without seeing ads.
When you establish a strong brand community, it will automatically draw people towards the brand without putting ads in front of their faces. It is more of an emotional connection.
A proven study shows that User- Generator Content impacts the purchasing power of people. Hence, a brand community leverages this business strategy, and users are more likely to trust the brand as a whole.

Naturally, brand communities are no longer a buzzword but something for all marketers to consider beyond just a tactical drive to sell.

The post Why Does Your Brand Need A Community? appeared first on The Pink Journey.

Just 20 years ago, the idea of a female entrepreneur heading up her own company would have seemed too ambitious idea. Today female entrepreneurs are leading and starting their own companies even more.

Female entrepreneurs are entering into every sector be it finance, media industry, technical field, medical equipment, and revamping the ever-evolving world of technology. They are definitely breaking that glass ceiling and climbing through.

Check out these must-read books for female entrepreneurs and get inspired to create your own entrepreneurial story!

1. The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success.

Author- Grace Killelea

Every day many talented, hardworking women are passed over for promotion. It’s easy to blame corporate structure that we think favours men, author Grace Killelea identifies another culprit: Confidence. Men tend to overestimate their abilities and women often sell themselves short.

The Confidence Effect helps women to speak out, take a risk and assume leadership positions with assurance. And teaches women to be more confident and take one step at a time. In this book, women learn practical strategies with the 4 R’s of success- Relationship, Reputation, Results, and Resilience.

2. She Means Business: Turn Your Ideas into Reality and become a wildly successful Entrepreneur.

Author- Carrie Green

Are you ready to hop on the entrepreneur train? Do you want to turn your ideas into reality and build a successful business? This is your best time to say yes! In this book, Carrie Green shows you how to face the challenges you get in running a business, and from her experience, she teaches all this. She first started her online business at the age of 20- she knows what it’s like to be an ambitious and creative woman with big dreams and determination.

This book helps you guide in moving past your fears and doubts that can get in the way. Understand your audience, so you can truly connect with them. Create a brand and build a tribe of fans, subscribers, and customers. This book provides with honest, realistic, and practical tools you need to follow and bring your vision to life.

3. Girl on Fire

Author- Cara Alwill Leyba

As the cover page says- How to choose yourself, burn the rule book, and blaze your own trail in life and business. This book truly teaches you to keep going in your toughest times too.

Entrepreneurs need constant motivation to keep going, Girl on Fire is the right book that will push you to get things started. It advises women to keep going and find their opportunities and not just keep waiting for them. It teaches women to create their own opportunities by being trailblazers and believing in their intuition.

4. Lean In

Author- Sheryl Sandberg

 If you are a woman who wants to climb a professional ladder or enter an entrepreneurship journey, Sheryl Sandberg’s book Lean In is best to follow. Packed with personal experiences and practical tips, the book is monumental for helping women reach their full potential.

You might have heard a few stereotypes such as either choosing your career or family. You can’t handle both at the same time. This is what the author of this book explains, that it’s possible to have both, no matter what others say.

It also throws light on gender differences in the workplace and how women can overcome them and discover possibilities.

5. Thrive

Author- Arianna Huffington

 In this book, Arianna Huffington makes a compelling case for the need to redefine what being successful means in today’s world.

Being a women entrepreneur can be exhausting, and it affects our mental health as well. This book provides research-based advice to slow down and connect with yourself in between. It is inspired by the personal health challenges faced by the author when she fell down and broke her cheekbone and had a nasty gash over her eye. This was all result of exhaustion and lack of sleep. As the cofounder and editor-in-chief of the Huffington Post Media Group — one of the fastest growing media companies in the world — celebrated as one of the world’s most influential women. After all this, she wondered is this what success feels like.

She has linked her drive for money and power to two legs of a three-leg stool. They might hold up for some time but in long run will collapse. We need a third leg—third metric for defining success to really thrive.

There you go a comprehensive list of 5 must-read books for female entrepreneurs to succeed regardless of challenges and obstacles. Let me know which one was your favourite.

The post 5 Must Read Books For Female Entrepreneurs appeared first on The Pink Journey.

With many enterprises and ventures being led by talented women, the startup ecosystem in India is booming. Nearly 4 out of 5 women in India desire to be entrepreneurs. But, on account of varied economic factors like gender bias, no investor confidence, and the non-availability of role models; many women are not fulfilling their start-up dream, despite being passionate about the same. How can this situation be improved? What is the role of existing successful women entrepreneurs in nurturing new talent? Do they lend them a helping hand?

Here are some unique ways through which successful business owners support other women to succeed:

1-on-1 Mentorship

Many accomplished business women are known to guide and advise young business owners in their respective domains. This is achieved either through collaborations, sponsoring or by acting as advisors within their capacity. Networks like Score in the USA and Kool Kanya or Her in India offer spaces for dialogue between the Veteran ladies and the newcomers to the field of entrepreneurship. And this dialogue can later lead to mentorship or training as the case may be.

Kiran Mazumdar Shaw, for instance, runs Biocon Academy to train young achievers in the field of Biotechnology. Through the YouTube channel of the academy, she hosts live sessions and answers any question posed by women who want to lead.

Such mentorship helps new business women to navigate various obstacles like gaining funding, understanding the market, developing leadership skills, acquiring the trust of investors, and other nuances of running a successful business.

Lending a helping hand takes different forms. Even an employer can act as a mentor to the employee, liberating the employee to take up leadership roles. And in this sphere, we need to recognize organizations that have an all-women staff. For example, in the startup sphere, there are organizations like My Style Communications, which try to encourage women from diverse backgrounds, with a passion for writing to join their organization.

Sharing Their Entrepreneurial Journey in Online and Offline Spaces

Prominent entrepreneurs of India such as Indira Nooyi – the former CEO of PepsiCo, Supriya Paul  – Co-founder of Josh Talks, Jagi Manat Panda – Co-founder of Orel Communication, and others are known to have shared their stories in forums like Ted Talks, Social Media and books. Such stories prove to be very beneficial in inspiring young women of India to dawn on leadership roles. Many youngsters get influenced to become entrepreneurs at a very young age by either reading autobiographies or documentaries on prominent women business leaders.

Start-up incubation:

Successful business women not only mentor but also give back to the community by functioning as angel investors or venture capitalists. They also run entrepreneurial coaching programs, and the best-performing candidates are given grants to help them scale and achieve success.

Creation of Communities to facilitate a women-driven start-up ecosystem

Communities spearheaded by enterprising businesswomen act as another platform that fosters the growth of upcoming women entrepreneurs. There are many communities that are designed especially for women who are restarting their careers. Platforms like Meetups and LinkedIn can be leveraged to facilitate open dialogue and discussions between varied business women in different domains. Live chats, and guest speaker sessions at organizations and colleges by veteran business women help foster a strong community and knowledge-sharing space for those passionate to learn about being a business owner.

Internship Opportunity

Young women entrepreneurs, who want to grow in their field can benefit extensively if they intern with the veterans in the field. Internships are surefire ways of learning the tricks of the trade. By shadowing successful businesswomen, upcoming lady entrepreneurs can learn a lot.

Future of Indian Women in The Business Space

The future of business women in India is promising with a lot of prospects for the younger generation. Women are achieving milestones in varied fields like technology, STEM, finance, social impact, and others. Mentoring, gaining training or funding are a few of the key aspects through which young women who nurture a dream to succeed as an entrepreneur can benefit from the wisdom of experienced women in the domain.

Not only the profit sector but also the nonprofit sector has women taking up leadership roles. Working for impact is a rewarding field that many young women might aspire to be a part of. Also, there are many social entrepreneurs who offer the space to have open discussions on varied aspects which is a starting point for future mentorship and collaboration.

Since the role of women in every sector is important, their education is equally important. As they say, educate a woman and you educate a family; if you educate a woman entrepreneur the entire community will benefit.

The post A Helping Hand to each other: Successful Businesswomen nurture the upcoming aspiring Women Entrepreneurs appeared first on The Pink Journey.

Online Shopping- New Normal for Buyers

India’s rise in online shopping is fueled by the 639 million strong internet population, and COVID-19 accelerated the process by adding 80 million online shoppers in the last three years and that makes it 130 million today. During the pandemic there was the temporary closure of physical stores and the public was diverted to online shopping which gave rise to this D2C market and it flourished. Online shopping in India is expected to grow at a CAGR of 35%+ from $39 billion today to $200 billion over the next 5 years, also supported by internet and payment infrastructure developments.

Advancement of Consumption Pattern

Women, the new class of consumers have the final say in more than half of household decisions now. And more than half of them are online shoppers. Consumption trends are also progressing, new-age consumers want niche and customized products and are ready to pay large amounts for them. Traditional players are not able to fulfill that. So, every shopping experience is made keeping women as consumers in mind.

Inclination Towards D2C brands

Companies with D2C channels have an emotional connection with their consumers, fostered by a unique brand identity and clear value proposition. D2C brands are characterized by their innovative marketing style, efficient operational processes, and effective use of technology. With easy access to customer data D2C brands work on the shopping pattern and a feedback-led model and develop products to ensure that customer needs are met.

Emergence of D2C Brands in India

There are 800+ D2C brands in India as of April 2022 and the expected market opportunity by 2025 is $100 billion. India is witnessing a rise in D2C brands across categories. As many women-led businesses are been funded and early-stage funding activity is huge we can see many women-led D2C brands now. As women are the majority of consumers so the market has risen in products consumed by women. D2C brands such as Zivame, MyGlamm, WOW skin science, Mamaearth, Sugar cosmetics, and Spring Dairies, among others, are occupying niches and creating brands with extraordinary value in their respective sectors.

Future of D2C Brands in India

The pandemic has changed the game and made everyone realize that nothing is certain in business. And brands have been trying out new strategies in cost, retail experience, and research to provide a personalized experience to customers to excel in their segment.

To boost sales, D2C companies will play more in personalization and customization using more and more technology. Famous brands like super smelly which is a skincare brand and WOW Skin science are planning to increase their retail presence and expand pan India. All D2C brands will touch customers wherever they are online or offline.

Written by- Seema Lalwani

The post Emerging D2C Brands of India- Introduction appeared first on The Pink Journey.

The post Neha Sondhi’s Journey to The Momly- An app for mothers appeared first on The Pink Journey.

1. Please share your journey, how it started as an Entrepreneur?  
   I come from a business family, and I remember spending my holidays from school going to office with my parents. We would spend time together in the office and when they were in meetings I would sit and listen to all that was unfolding before me. It used to feel really amazing to see how meetings were held, what they would talk about and how somehow everyone would come to conclusion that they seemed happy with. This kind of thing always peeked my interest and I knew that this is what I wanted to do. The main thing however that I admire about entrepreneurs is how they take an idea and make it into so much more. I would like to think I am on my way every day to do just that, make my idea more than just an idea. When I was studying law in the UK, I saw how easily available legal services were online and how easy it could actually be to find a lawyer. That’s when the idea of Rest The Case came about. I wanted to create a place where anybody can Rest their case (put it to an end) and find the help they require.
2. What are the biggest hurdles that you faced in your journey?
   Starting anything new takes time and a lot of getting used to. There were a lot of things I still had to learn then and still have to learn now, that I think has been the biggest hurdle.
   Starting young definitely has its perks but it did sometimes affect me negatively. A lot of people I talked to didn’t think I knew what I was doing, in fact I was asked once if this was just a hobby or I wanted to do this long term. This had been my idea and my goal; it was never a hobby but because I was younger when I started people thought that.
   Finding the right team was a difficult as well. I was so driven by this idea it was all I thought about and all I think about even today, and to find people who will give it just as much importance as you is difficult, but I think now I have been able to find the right people, slowly but steadily.
3. Failures are the best teachers so how can one overcome that?
   This may sound like a cliché, but I do really believe the best thing that failure does is teaches you to rise after every fall. Overcoming failure is not easy, but when you do, you realize you come out as a different person, and so I think that we must do different things, try to do what scares us and then even if we fail we will have learnt something about ourselves or about the work at hand that we didn’t know before.
   For me what works best is to discuss my failures with someone else because they see it in a light that I don’t, I talk it out with my family you could talk to anyone who you wish to share with. It also helps me see it more clearly that way because I have explained it out loud. Don’t be scared of failures, they definitely are the best teachers, they help you understand yourself in a way you didn’t even know.
4. What Inspired you to start ‘Rest The Case’ at such a young age?
   The idea of Rest The Case came to me when I was studying, and I wanted to start it as soon as I could because I thought it will solve a problem. The problem I saw was that in our country people find it extremely hard to find a good lawyer to help them with their basic legal requirements. We have resources available in our country, but we don’t really know where to find it, so I wanted to create a one stop solution for all legal services and information. When the lockdown happened and the entire world seemed to be changing the need for legal help increased even more and that when I decided I didn’t want to wait any longer, I wanted to start now.
5. Share 3 advice for young entrepreneurs.
   a. Be brave- I know this sounds redundant but I think this needs to be told to everyone who wishes to start their own business. Don’t think about what will happen, don’t ponder on the same things you have been thinking about all this time, the time is now, get up and get started.
   b. Plan- I think it’s very important that you know what you want to do and also very important to be sure of what problem you are trying to solve. Put it down on paper, it helps to clear your thoughts.
   c. Believe in yourself and your ambition- this is the most important part of doing anything, if you don’t believe in yourself and your idea, nobody will.

The post In Conversation with Gen Z Entrepreneur Shreya Sharma, Founder- Rest The Case appeared first on The Pink Journey.

Having Half Knowledge of any subject is the most dangerous thing in life.

People often have half knowledge about Communication Skill. We keep on hearing that Communication is fundamental and crucial skill required in any individual or organization for achieving a great success. But why people or organizations are not able to attain that?

Let’s Understand Communication in deep manner.

It is not a one sided story. Communication is a 2-way process.  When one person conveys message, one needs to confirm that the other party has understood that message clearly. Usually, People just convey the message but do not verify it.

Let’s directly go to the main Idea: Why Communication is critical for individuals and organizational success?

I will describe 3 major points here:

1. It saves time if there is an effective communication in place:Imagine, there is no proper communication between team members or colleagues. Every Message or passing information takes several days, no proper clarity on task which can lead to repeating information and repeating the same tasks which wastes, time, energy and resources.
   

   2. It Drives Performance: 
   The study shows that companies that communicate effectively had a 47% higher return to shareholders over a five-year period (mid-2004 to mid-2009). HBR.

   If senior staff involves employees for their ideas and opinions, their performance are much higher. Involvement, appreciation and recognition are highly important in one’s motivation to work. It should not be like they just received the order from top level management and they have to perform. If they are involved in a process, there will be a more clarity and satisfaction in their task.

   3. It helps build Brand:

   “Without proper communication, even the greatest of ideas can easily go unnoticed, and eventually, wasted.”

   Especially, when organization has to market or advertise themselves. Let’s put it this way: when company wants to market its product/service and there is no clear communication to the viewers or customers about it? What disaster can it take? Even though the product is great, all hardware and goes wasted.

   So clarity and proper communication is extremely important be it interdepartmental or intradepartmental in the company.

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