So here I am, Chetna Mahajan, at the age of 42, beginning the second innings of my career with something that took a back seat in my life 25 years back. It is painting and sketching.

Let me take you to the flashback where a seven-year-old me used to draw and paint pictures all by myself while my fellow kids used to take help from their parents. Soon I was taking part in various painting competitions in school and winning them too. Even the kids from my vicinity used to come to me with charts and big smiles to get their projects made by me. And I was always happy to Help.

At that time, being an artist was not considered a profession and since I was good academically too, I did B.Tech and then MBA and landed a job in the banking sector. I used to write in my CV that my hobby is Painting and Sketching. So once an interviewer asked me to make his sketch. So, forget about the questions, there I was, making his sketch impromptu and guess what!! I cleared the interview.

After my marriage, I was still working until the birth of my daughter. In the absence of any support, I took the most difficult decision of my life i.e., quitting a successful career to take care of her. After four and a half years, I was blessed with my son. I have enjoyed motherhood to the fullest and have been a hands-on mother to them. Both my kids are also interested in painting and often make lovely pictures. It’s been 10 years of career break and with two kids, I am a full-time homemaker. I never regretted my decision to quit my job but yes, the financial independence as well as the urge to do something on my own was something I always missed.

So last year, I started searching for a job preferably WFH so that I can give enough time to kids too. Even after Six months of trying I could not find a suitable job. Then, my sister and cousin motivated me to start a page on Instagram and post my work as they were aware of my talent and insisted that there is so much recognition of artwork in the last 2-3 years.

Like every housewife, being too occupied with our household priorities and routines, it took me another 4 months to actually START. Yes, that’s a big word for us. I made an Instagram page and started posting pictures of hand-painted little things initially like bookmarks and fridge magnets. Even making reels and managing social media accounts was a big challenge for me. I was not confident about where this page will lead but one thing, I was confident about was the quality of my work and my dedication.

Now, after seven months, the amount of love and feedback I get keeps me going. I truly didn’t expect to grow this much that now I am getting good orders, am taking workshops also, and will be launching my own art & craft classes and that too without compromising my responsibilities at home.

My mantra for life is “Whatever you do, make sure it makes you Happy”. Even the tiniest of things that make you happy, should be part of your life. It’s the happiness that painting gives me that motivates me and the thought that one day, my kids will be proud of me.

My message to all my fellow artists or moms is to START. Take that small, tiny step to follow your dreams. One step will lead to many more steps and will take you on the right path. The journey will bring many challenges but keep on moving nonetheless how slow it may be. Believe in your talent. If not successful, this will surely make you happy. And that’s what we all want in life. Right?

You can reach me out on Instagram

@art_vibesbychetna   

The post Second Innings Of My Career- Chetna Mahajan appeared first on The Pink Journey.

Who Are They?

The founders are a mother-daughter duo on a mission to make traditional practices accessible within modern living. Thanuja, a 50- year old Yogi with a personal passion for Biohacking to enhance her own mental and physical well-being and optimize the quality of life is supported by her daughter Prarthana. She is living her entrepreneurial dreams through her mother whilst working as a business analyst in Australia.

Thanuja often found herself exploring the traditional and natural way of life and the prevalent theme was always a heartful connection to the way our ancestors nurtured the earth, nourished their bodies, and developed their divine selves to be a part of the communal society.

“As a mother, I understand the significance of honesty, truth and doing the right thing. I carry these values into our business with each decision made with integrity by following a holistic path to wellness by having you and your family in mind”, says Thanuja.

Problem Statement

As she began to evolve in her wellness journey, she discovered that most of the most of the ‘healthy’ products available on the shelves these days are riddled with chemicals, preservatives, and sugars to lower the prices. 72% of the oils consumed by Indians were imported from other countries, one of the main ones being Palm Oils.

She also noticed that farmers were shifting away from cultivating oil-extracting seeds and other fresh produce as most of the products were imported from other countries. This led to farmers losing their share to industrialization and mediator traders, which affected the rural economy.

What Else?

Tani Naturals prides itself on being healthy as well as easy on the planet. They produce their range of products in small batches by managing waste, which helps them to be sustainable with minimal carbon footprint. They only use ingredients that are 100% ecofriendly and their containers, labels and packaging materials are biodegradable. Their promise is to achieve 100% sustainability in the coming years by following a “Zero Hazard “approach in the production line.

The Journey Of Tani Naturals Oils

• Handpicked ingredients

The finest 100% natural raw materials are sustainably sourced from farmers across South India to ensure the wellbeing of consumers.

• Sun dried

Their raw ingredients are thoroughly cleaned, and sun dried to retain its natural essence and aroma at their farm located in an area which is free from pollution.

• Cold pressed

Their oils are traditionally extracted with a natural slow process where the raw ingredients are crushed, and wood pressed without using heat or additives to retain the natural flavour, aroma, and healthy nutrition value of the seeds.

• Manually Filtered

The extracted oil is left to settle in Tin cans for about 3 days after which it is filtered using a cotton fabric to remove any sediments. Additional chemicals are not needed for any enhancements as the extraction process is slow.

Hence, Tani Naturals exists to manifest the positive holistic shift we desire to see in the natural wellness movement and share our experiences and passion for ancestral knowledge and REAL food with our modern community.

To buy these products visit: Tani Naturals

The post Tani Naturals Aims to Bring Age-Old Food Traditions To The Contemporary World- Prarthana Nagaraj & Thanuja BK appeared first on The Pink Journey.

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1. Please share your journey, how it started as an Entrepreneur?  
   I come from a business family, and I remember spending my holidays from school going to office with my parents. We would spend time together in the office and when they were in meetings I would sit and listen to all that was unfolding before me. It used to feel really amazing to see how meetings were held, what they would talk about and how somehow everyone would come to conclusion that they seemed happy with. This kind of thing always peeked my interest and I knew that this is what I wanted to do. The main thing however that I admire about entrepreneurs is how they take an idea and make it into so much more. I would like to think I am on my way every day to do just that, make my idea more than just an idea. When I was studying law in the UK, I saw how easily available legal services were online and how easy it could actually be to find a lawyer. That’s when the idea of Rest The Case came about. I wanted to create a place where anybody can Rest their case (put it to an end) and find the help they require.
2. What are the biggest hurdles that you faced in your journey?
   Starting anything new takes time and a lot of getting used to. There were a lot of things I still had to learn then and still have to learn now, that I think has been the biggest hurdle.
   Starting young definitely has its perks but it did sometimes affect me negatively. A lot of people I talked to didn’t think I knew what I was doing, in fact I was asked once if this was just a hobby or I wanted to do this long term. This had been my idea and my goal; it was never a hobby but because I was younger when I started people thought that.
   Finding the right team was a difficult as well. I was so driven by this idea it was all I thought about and all I think about even today, and to find people who will give it just as much importance as you is difficult, but I think now I have been able to find the right people, slowly but steadily.
3. Failures are the best teachers so how can one overcome that?
   This may sound like a cliché, but I do really believe the best thing that failure does is teaches you to rise after every fall. Overcoming failure is not easy, but when you do, you realize you come out as a different person, and so I think that we must do different things, try to do what scares us and then even if we fail we will have learnt something about ourselves or about the work at hand that we didn’t know before.
   For me what works best is to discuss my failures with someone else because they see it in a light that I don’t, I talk it out with my family you could talk to anyone who you wish to share with. It also helps me see it more clearly that way because I have explained it out loud. Don’t be scared of failures, they definitely are the best teachers, they help you understand yourself in a way you didn’t even know.
4. What Inspired you to start ‘Rest The Case’ at such a young age?
   The idea of Rest The Case came to me when I was studying, and I wanted to start it as soon as I could because I thought it will solve a problem. The problem I saw was that in our country people find it extremely hard to find a good lawyer to help them with their basic legal requirements. We have resources available in our country, but we don’t really know where to find it, so I wanted to create a one stop solution for all legal services and information. When the lockdown happened and the entire world seemed to be changing the need for legal help increased even more and that when I decided I didn’t want to wait any longer, I wanted to start now.
5. Share 3 advice for young entrepreneurs.
   a. Be brave- I know this sounds redundant but I think this needs to be told to everyone who wishes to start their own business. Don’t think about what will happen, don’t ponder on the same things you have been thinking about all this time, the time is now, get up and get started.
   b. Plan- I think it’s very important that you know what you want to do and also very important to be sure of what problem you are trying to solve. Put it down on paper, it helps to clear your thoughts.
   c. Believe in yourself and your ambition- this is the most important part of doing anything, if you don’t believe in yourself and your idea, nobody will.

The post In Conversation with Gen Z Entrepreneur Shreya Sharma, Founder- Rest The Case appeared first on The Pink Journey.

Namrata HempCo. has been an active and prominent member of the Hemp Industry in India since 2016. The enterprise dives deep into research, manufacturing, and product development, with a mission to acquire excellence and emerge as an industry leader in all three sectors. Following extensive and relentless research, Namrata HempCo. launched its first consumer brands; Satliva & Satliva Foods, in 2017, and 2021 respectively.

‘Satliva,’ their personal care subsidiary, adheres to a zero inventory process. The pure Hemp Seed Oil used in their personal care range is extracted freshly every single day, using an ingenious cold-press machine developed by the team in-house to exclusively extract high-grade Hemp Seed Oil. Following the extraction; the products are made, packed, and dispatched the very same day. The company prides itself on consistently developing products that are 100% natural, contain no additives, artificial fragrances, alcohol, or aqua. Satliva chooses to follow a ‘minimal ingredient and maximum effect’ concept; hence, their creams and oils have a short-lived shelf life of 6 months, and their soaps have a shelf life of 4 months.

Innovation is embedded deep into the soul of Namrata HempCo. leading them to their next innovative creation with their subsidiary; Satliva Foods. Observing the need to include and  normalise hemp based nutrition in the Indian diet; together, they launched India’s first ‘Instant Hemp Dosa Batter.’ The batter is made freshly from scratch every day, without the addition of any preservatives. The team chooses to grind the batter using an authentic grindstone, in order to hold on to their traditional values, and also the nutritional values from the vegan, gluten-free dosa batter. In the following weeks; Satliva Foods is expected to launch 3 new products: Hemp Seed Oil, Hemp Protein Powder, and an energy boosting Hemp Berry Trail Mix.

Their innovative streak does not end here; previously, Hemp Fibres would have to be hand processed using a time-consuming and tedious method, whereas now, they are easily processed due to India’s first decorticator, used to process long length hemp fibres, developed by Namrata HempCo. and installed in the state of Uttarakhand. Their ingenuity further led them towards the creation of their patented technology, which enables them to convert raw hemp fibres into usable textile fibres, using bio-waste that is entirely free from harmful chemicals and toxins. They continually strive to reduce their carbon footprint, and become a 100% eco-friendly company

The enterprise also works intimately with farmers, and the farmer producing organisations (FPO’s), and is effectively working with Uttarakhand farmer groups to launch a hemp agriculture program in the state during the approaching monsoon season. Additionally, it is introducing smart farming technologies to ensure standardization and traceability of high quality hemp raw materials. They provide a 100% buy-back guarantee to the farmers they work with, in order to ensure consistent work opportunities and betterment in the lives of farmers.

The enterprise has engaged in mutually beneficial partnerships with various state horticultural and agricultural universities, to conduct comprehensive research with regards to cannabis landraces, in order to develop viable strains for seed, fibre, and medicinal crops. Namrata HempCo. is biodiversity board complaint, which allows them to conduct research and development without compromising on the safety of the environment.

At its core, Namrata HempCo. is a company striving to make the world a better place with its high standards for sustainability in terms of the environment, quality in terms of its products, and ingenuity in terms of its progress towards a better tomorrow.

The post Namrata HempCo. – At the forefront of the Indian hemp revolution appeared first on Startup Reporter.

Source: Women Entrepreneur

The post Namrata HempCo. – At the forefront of the Indian Hemp Revolution appeared first on The Pink Journey.

With a vision to create a mindfully meaningful impact on the handwoven weaves and heritage art segment of India, Sukanya Bhataacharya founded Prathaa in 2016.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization.

Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand,they believe in nurturing and preserving the Art and Weaves of India,by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs .

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort.

Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

Source: Women Entrepreneur

The post Meet Sukanya Who turned her Passion into Profession and Started “Prathaa” appeared first on The Pink Journey.

The idea of Blend Community was triggered during the pandemic when Razia saw how badly the F&B industry suffered and she wanted to help food brands revive their business without bleeding for profitability, courtesy the food aggregators. Personally, food, fashion and fiction are her passion areas, and she noticed that there weren’t any platforms that cater to these three themes specifically. She wanted to create a platform that curates and distributes relevant content all in one place rather than users having to go to different pages for different topics. That’s how the whole idea was born of creating an online community that celebrates, shares and curates stories around these three specific categories.

After establishing Blend Community, her co-founder, Hariprasad Shetty and she wanted to find a way to monetize the community they had built. That is when they got the idea for ‘Blend For Food’. With that, they are building India’s first Content to Commerce Food Tech Platform powered by Creator economy & Community Tech. BFF will be a one-stop destination for all things food. Consumers need not have different apps scattered for different needs like, ordering in from restaurants, groceries, recipes, etc. They are the only players in the market that will bring all your various food choices in one place to make it a hassle-free food ordering experience.

What gets Razia excited about her startup is the fact that this idea is still so new in the country and she doesn’t see anyone else doing it as of now. This makes her feel secure in the fact that they’re on the cusp of something extremely special.

This sense of security does not shield her from paranoia. She says that a start-up is the founder’s brain-child or baby. Due to this, the success of the start-up is a lot more personal not just tangibly but emotionally as well. Hence, there’s undeniable paranoia around “What if”. What if the brand tanks, what if no one resonates with the idea, basically what if nothing works out. However, she has found that the way to overcome that is to understand that ideas don’t exist in perfection. You’ve just got to start and keep working on perfecting it.

Being not just a start-up founder but also having a full-time corporate job definitely makes it challenging to have a work-life balance for Razia. But, she has found that finding the right partners, teammates and resources is very important in order to manage it. She believes, as you’re establishing your idea, you need to try to attract talent and team members to not only believe in your vision, but also be able to execute it. Finding the right brands and companies to partner with, is another important aspect in executing your vision the right way.

Razia Ali started her career with banking sales, but she always had a penchant towards communication which made me make an early switch to advertising. She realized she had a passion for shaping brands and consumer perceptions. She loves ideating with people from varied niches and finds great joy in helping translate them into realities. She led the Consumer and Small Business marketing efforts of a large tech company. She currently has her a full-time job while also working on her start-up. She was also an Angel Investor to aspiring Start-ups and entrepreneurs. She has leveraged her passion towards brands, fashion, food and her experience in the advertising and marketing industry and brought to life a brand and community of her own. The ability to do that, in a male-dominated, food-tech industry is what sets her apart.

Inputs- Razia Ali, Founder, Blend Community

The post Razia Ali’s Journey As An Entrepreneur appeared first on The Pink Journey.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization. Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand, they believe in nurturing and preserving the Art and Weaves of India, by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs.

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort. Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

The post Prathaa: Sukanya’s Passion Turned Into Profession appeared first on The Pink Journey.

Aditi Kapur Chawla, an entrepreneur, a mother, a wife and a woman – started The Leather Story right before the world came to a halt in lieu of Covid-19. Even with the challenges faced as a new brand, the world crisis did not stop Aditi from pursing her passion for shaping a brand that speaks all things accessories. One thing that keeps her going is the constant urge to learn and evolve in the lifestyle space. As an independent business owner, her advice to other young entrepreneurs is to constantly keep ideating to think outside the box.

One example from her own personal experience, is of The Leather Story itself. The brand was launched in February 2020 keeping gifting category in mind, and in lieu of the unprecedented times the brand shifted gears to diversify and add value to it’s customers and the market needs. Given the times when travel was at hault, Aditi came up with an interesting category called ‘Work from home’ that further evolved to add Tech Accessories, keeping the changing shift of real to reel life.

Given the circumstances, a homegrown premium brand would usually shy away from experimenting product categories, yet Aditi choose to take the plunge based on her learning about the market gap in leather accessories for the modern Indian who would love to organize by investing in products that add value for purchase.

“We as women, usually forget that we foster a very strong community amongst ourselves & can be great strengths to each other. It’s about breaking that barrier to enroll in communities that offer to learn a lot from fellow entrepreneurs.”
Aditi Kapur Chawla, Founder, The Leather Story

Apart from learning and growing, and being a brand amidst the pandemic, Aditi comes with a fair share of her own challenges and lessons even after being fortunate enough to not face major discrimination as a woman. Considering her years of past experience in the industry, she believes every start-up faces speed breakers. To name a few, it could vary from registering a company, having an office address, shaping agreements that validate your business, and more. These barriers, tend to become irritant when the process prolongs over a period of time. Having said that, Aditi believes women can multi-task, and if that can be played as your strength – this quality can help any start-up that requires management for its early days.

Being a part of the startup journey, Aditi found herself being the sole person behind everything the brand required, from QC to packaging to even coordinating with the logistic partner. Rather than letting these factors demotivate her, she took it as an opportunity to plan ways of working and designed an SOP that could be followed by her team.

Some insightful takeback from Aditi that young entrepreneurs can stand by are as follows:

• Before you launch, indulge in objective research and learn about your audience by reaching out to them to understanding exactly what they want or what they are missing. Ensure your idea fulfills that need.
• Add value to product or service that fulfills or solve a problem.
• Be open to any feedback and constructive criticism, as you’ll always need a Devils’s advocate to keep you ideating.
• Lastly, Don’t give up on your belief and accept failures as it’s true, that you can’t keep everyone happy, you’re not selling ice-cream! Even if you are, there will always be someone who dislikes a flavor.So, get going, ideate, evolve, innovate and keep up the spark, as no one will ever believe in your idea as much as you do. All you need is to catch on a wave that takes you on a ride and solves a problem or adds value to a need. Rest, we all sail though the rough waters to reach the island called success.

  For more details and to purchase, visit: www.theleatherstory.com

  Instagram: www.instagram.com/theleatherstoryofficial/

  About The Leather Story

  The Leather Story is a unique tale of design and artistry, offering a wide range of unisex products to make organizing stylish. All the products they offer are of premium quality, with a collection created to fit the modern lifestyle.

  Watch Organizer Collection

  

The post Behind The Leather Story’s – Aditi Kapur Chawla’s Success Mantra appeared first on The Pink Journey.

I worked as an intrapreneur and leading member of the management team at Orienta Cine Advertising for over a decade and held the position of Vice President – Business Development at Orienta Cine Advertising.

The position always gave a pride tag and also unconsciously drove me into a comfort zone. All it needed a jolt which was really unexpected and got me into the nowhere zone when the media industry was worst hit along with some other key industries like travel and so on. It gave me alarming bells and I never wanted to pile on understanding the situation of the market. Thus, I decided to move on from the company which I can proudly say that I developed from scratch and poured my heart and soul to build it. It was never easy but that’s where lied the discomfort and I really wanted to break the shackles which seem to me as freedom and comfort but instead made me helpless.

I spoke my heart to my best buddy who is my life partner, Sachin, and he was there with me as always to not only support me but gave me confidence enough to look for bigger opportunities in life as he said, “There is always an opportunity, you just need to back yourself.” We just started with the dream project of penning down a book Rising Stars a book series of 27 entrepreneurs and achievers and it was dream of Sachin which we together completed it with an overwhelming response and published it in India, Singapore & Malaysia as well on the online platforms like Amazon & Flipkart.

It was unbelievable experience although uncomfortable but it was just the beginning where we not only explored new avenues but also begun with new venture and thus, we started using our experience of cumulatively over 25 years into developing brands.

Today, we have established two ventures under which we focus on developing brand concepts & content which was Sachin’s initiative since 2016, IceFactory & Rising Stars Productions. It was a blessing in disguise where I explored the unknown avenues and found a new entrepreneur and also an Author. I learned that even a locked door can be unlocked if you have the right companion and optimistic attitude.

I am an expert in the domain of innovation and activation in Brand promotions. In my experience of more than 12 years, I have worked with top brands across various sectors like healthcare, FMCG, fashion, entertainment, automobile etc., and film production houses, media companies, highly premium Malls and much more.

I have been instrumental in conceptualizing and driving innovative digital outdoor advertising solutions for Brands like HUL, Google, Netflix, Tanishq etc. As part of this innovation, I designed and directed the creation and installation of the state-of-the-art 360-degree outdoor Digital ADSAT at Bangalore International Airport. I also play a key role in building and maintaining strategic relationships with brands, top advertising agencies, vendors and shopping malls.

With a portfolio of in-film advertising, brand collaboration, brand promotions, digital outdoor innovation, brand association, brand make-over, brand activation, media buying and planning, BTL strategies and Pan-India execution, I am focused on shaping the company’s overall business development and strategically taking the company to become one of the most admired and leading agencies in India.

I hold a Master’s Degree in Entrepreneurship and also a Post Graduate Diploma in Journalism. I was also the President of Rotaract Club during my college days. I am passionate about animal welfare, women empowerment and youth empowerment. I have been invited as a speaker at many top-level events to speak on business models, challenges, strategies and guiding the youth towards productive career choices.

My latest endeavor is to provide brands an opportunity for escalating their positioning and optimizing their brand presence. I am an Authorpreneur along with Sachin Ruparel and together we have conceptualized Rising Stars, a book series that captures stories of entrepreneurs, their journey and through this book, we aim to innovate, inspire and involve Entrepreneurs and Brands.

I staunchly believe that women entrepreneurs are making a global impact and are crossing boundaries to take India to places across the world. These women, who have fearlessly pursued their passion against all odds are an inspiration for the society and their journey and values have a cascading effect of encouragement on all those who learn about them. I also believe that we are a reflection of the people around us, of what we read and choose to imbibe in us.

The post LOCKDOWN UNLOCKED MANY OPPORTUNITIES- By Manisha Mange Ruparel appeared first on The Pink Journey.