A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

I was always interested in spirituality, but I can say my spiritual journey began in earnest when I started reading the Bhagavad Gita during my first pregnancy. I also studied the Vedas, Upanishads, and Swami Vivekananda’s works in quest of spiritual knowledge.

I can say that I had a blessed life, and I had not experienced any major problems. But the birth of my daughter Shruti, who was a special child, changed my life forever. She had a shunt in the brain and underwent four brain surgeries by the time she was just four months old. I had to take Shruti to various doctors in therapy centers. I realized that having a special kid is a huge trauma for any parent, but the situation is especially challenging when one is not financially strong. Special children have special needs and they require certain things to just survive, but these things are very expensive, and way beyond the reach of most people. The poor have to struggle through every single day of therapy. Moreover, the therapy does not lead to immediate results, and it takes years for special kids to acquire even basic skills.

While I was much better off, some instances got me thinking. Once I came across a couple during therapy who used to have only buttermilk for lunch every alternate day because they didn’t have money. I was shaken, and I told myself that I need to do something to help such people. Initially, I started supporting needy people I came across during visits to therapy centres with Shruti. I had helped 10 people, but I realized that there are many more people out there who need help. This is how the idea of establishing an NGO to support such people came, which took shape in the form of Madhuram Charitable Trust. I did not know how to begin, but the law degree came in handy. Our intention was noble and we received support from everyone.

In just over two years, the Trust has achieved much more than I had imagined. We have supported more than 1,000 special kids in one way or the other. Later, when the Covid-19 pandemic broke out, we launched Project Stepathon with an aim to distribute prosthetic legs to physically challenged persons. We have distributed high-tech prosthetic legs imported from Germany to 85 beneficiaries so far, and we aim to cross 100 very soon.

Going ahead, I plan to ensure the beneficiaries of prosthetic legs are literally standing on their own by providing them with employment opportunities and helping them become financially independent. I am in talks with companies that can absorb some of the beneficiaries.  Another target going ahead is to open an aqua therapy centre for special kids. These kids are looked down on in general facilities due to a lack of awareness about their condition. I am already talking to the Ahmedabad Municipal Corporation, which is very supportive of such a center. I am confident there will be good news to share shortly.

(The author is Founder and Trustee of Madhuram Charitable Trust, an NGO working for the specially abled)

The post Journey of Shraddha Soparkar who Runs a NGO called Madhuram Charitable Trust appeared first on The Pink Journey.

1. Maybelline Fit Me Concealer for hiding those marks, imperfections and pigmentation. It perfectly matches your skin tone and gives smooth base to work on. This is priced at Rs. 499 and gives best results.

   https://www.nykaa.com/maybelline-new-york-fit-me-concealer/p/31069?productId=31069&pps=1&skuId=344590

2. Maybelline New York Fit me foundation is perfect for normal to oily skin and blends easily with skin. Give medium coverage. It refines pores for natural looking matt finish that also comes with sun protection with SPF 22. It’s priced at Rs. 439.

https://www.nykaa.com/maybelline-fit-me-matte-poreless-foundation-classic-ivory/p/1199086?productId=1199086&pps=4

3. Maybelline New York hyper curl mascara gives instant volume to lashes and it stays for a really long time as its water proof. This definitely gives dreamy look to your lashes. It’s priced at Rs. 319 currently on Nykaa.

https://www.nykaa.com/maybelline-volum-express-hyper-curl-mascara/p/809?productId=809&skuId=807&pps=2

4. Maybelline New York Super Stay Matte Ink Liquid Lipstick X Ashley Lonshore is beautiful matt lipstick and last for long hours and priced at Rs. 325 currently.

https://www.nykaa.com/maybelline-new-york-super-stay-matte-ink-liquid-lipstick-x-ashley-longshore/p/576092?productId=576092&pps=5&skuId=576090

5. Maybelline New York lasting drama gel eyeliner which is intense black fix formula with deep black color and is waterproof. The best thing is it stays up to 24 hours without smudging. It’s priced at Rs. 450

https://www.nykaa.com/maybelline-eye-studio-lasting-drama-gel-eyeliner-black/p/8997?productId=8997&pps=1

6. Maybelline New York the 24k Nude eye shadow palette that has 12 nude shades which look gorgeous in day and night too. It has metal look colors too to give that party look. It’s priced at Rs. 450 currently on Nykaa.

https://www.nykaa.com/maybelline-new-york-the-24k-nudes-palette/p/158798?productId=158798&pps=8

7. Maybelline Fit Me Blush is a powder blush that gives natural look and blush to your cheeks. Its easily bendable and give radiant glow. This definitely enhances skin tone with pop of natural color. Priced at Rs. 440

https://www.nykaa.com/maybelline-new-york-fit-me-blush/p/391981?productId=391981&pps=1&skuId=624993

The post Makeup Products Under Rs. 500 For Complete Look By Maybelline New York appeared first on The Pink Journey.

This Valentine’s Day, Chef Vivek Chauhan of Le Meridien, New Delhi brings you his Dessert menu, highlighted by the ‘Love of my Life’ – a Gulab Jamun Cheesecake made with cheesecake and gulab jamuns, accompanied with a handpicked strawberries, a pistachio cream, honey comb and well, loads of Love!

Accompanying the star of the evening, are the  Infatuated Red Fruit Bon-Bon- a White callebaut chocolate paired with red fruit compote; Be Mine, a Chocolate millennium tart curated with Decadent chocolate tart with dark chocolate ganache, dulce de leche and strawberry mousse; Crush – a Framboise macaron with a crux of Raspberry crémeux macaron and  Sweet Tender Love the Fraise opera– an incredulously dainty dessert with layers of Joconde doused in a concentrated coffee syrup , Italian buttercream , chocolate ganache with strawberry mousse inserted with praline feuilletine.

Chef Vivek believes that food in general, and desserts in particular, are the glue that hold the fabric of love together. There is no other precious gift in the world that compares with spending time with your loved ones and spending that time creating wonderful memories over a dessert is the perfect way to spend the day!

About Chef Vivek:

A patisserie and chocolatier, Chef Vivek Chauhan is a highly accoladed Patisserie Chef with an illustrious experience of 22 years, currently associated with Le Meridien Hotel, New Delhi. An IHM, Gwalior graduate in Hotel Management, Chef Vivek’s passion to learn beyond stereotypical creations and reinventions has allowed him to work with Michelin Star Chefs Allyn Williams and Chef Eric Chavot & others of International Reputes. His culinary experience includes his incredible years at various prestigious properties – Taj Mahal Hotel, One Aldwych, London, The Lancaster London, the Hilton London Heathrow Airport Terminal 5, The Westbury Mayfair, London and The Imperial, New Delhi. Chef Vivek is a recipient of multiple honors and awards; most notable among them is the most recent‘ Pastry Chef of the Year 2018′ conferred upon by ICF. He has also hosted opulent dinners for the Association of Pastry Chefs and Craft Guild of Chefs in the UK.

The post Love is Sweet when it’s true, but sweeter paired with a Cheesecake and you! appeared first on The Pink Journey.

You won’t be disappointed because these Z-products are curated with love for the ones you love. The unique styles are perfect for your girlfriend, wife, or even your galentine to show them the best that they truly deserve. Let’s jump right into the love boat and get sailing!

1. Lingerie

You can’t go wrong with a sweet lingerie gift this Valentine’s Day because it’s both thoughtful and romantic. You could choose from a range of stylish and comfortable bras in different colours and patterns to go with every outfit. You’ll definitely want to look for both attractive and supportive options that fit the mood. Our suggestion? Look for reds and pinks because while they may seem a bit of a cliché, they’re still the classics.

2. Bra and Panty SetsThe best gift usually comes attached with functionality and that’s why a bra and panty set is a great option for your loved one because they can often serve as everyday wear too. You could look for a cutesy matching panty and bra set, that she could also wear individually to give her a little extra boost on the days when she could use it.

   This Valentine’s Day gift for her can be a great addition to her lingerie wardrobe, but remember to keep in mind that you’ll want to choose products based on her personal taste. Whether that’s a thong or a pair of boyshorts, get her the kind of style that will uplift her mood!

3. BabydollsBabydolls are the perfect V-day gift for your girl because they’re just what she needs to feel both attractive and pretty. This intimate gifting option is perfect for when she wants to simply feel charming and you can choose from an extensive collection of babydolls from Zivame. Get your heart’s pick from sweet and dainty options to more seductive ones that come with a whole lot of lace, ruffles, and definitely lots of love!
4. MakeupAny makeup afficiando will love a good addition to their makeup kit, which is why it makes a great gifting option this time around. The best part is that you have a wide range of beauty products to choose from – whether it’s as basic as a foundation and concealer or even highlighters and more! Our pick? Get your hands on some of her favorite lipstick shades and she’s bound to appreciate the dash of colour you’ve added to her life!
5. JewelleryNothing says ‘I love you’ like a carefully selected piece of jewellery. The classic form of expressing your feelings comes to you in a range of fun options for you to choose from. From elegant earrings and rings, to necklaces and bracelets that they can adorn, you have a range of jewellery that she can add to her vanity kit. Choose between subtle and chic or bold and fashionable, to complement her style.

   Here’s the deal – whether you choose just one simple gift, or a combination of them, they’re all going to express how you feel about your favorite person. While spending time and making memories is a definite way to celebrate this Valentine’s Day, it can also be a moment to give them a small token of love to truly let them feel cherished.

The post Valentine’s Gift Ideas for Her- By Zivame appeared first on The Pink Journey.

The environment-friendly gift box in red color is a soulful way to express one’s feelings with loved ones. Locally sourced, the scrumptious strawberries are meant to create a heart-to-heart connection for people who are committed to making this world truly beautiful with love, kindness, and empathetic behavior.

As WhiteCub – that serves only plant-based products and the customer base is health-conscious, the items inside Valentine’s Gift Box devoid of any inter-esterified fats, trans fats, or palm oil. Also, the brand’s production process involves no risk of cross-contamination with animal products.

On the launch of Valentine’s Gift Box, Ms. Sonal, Founder and CEO of WhiteCub says, “Love is the need of all living creatures and animals are no exception. Food, especially tasty food and desserts are our legitimate desires and when we share them with others, they strengthen our bonding. But, this love and bonding among humans should not cause cruelty to animals. That’s why this Valentine’s Day; WhiteCub has launched a gift box that is based on guilt-free indulgence. So, let’s show our love to animals as well by having guilt-free desserts.”

“Apart from the gift box, we also offer delicacies such as Sinful Chocolate, Red Velvet Cake and a wide range of Vegan Ice Creams, including our very popular Strawberry Crush flavour.” Ms. Sonal added.

WhiteCub aims to expand its product portfolio to fill the void in the dairy-free Vegan market segment.  The gift box contains unique assortment of products and will be available on their official website.

The post WhiteCub vows Valentine’s Day celebration with Vegan Gift Box appeared first on The Pink Journey.

Most of us depend on meals served in office cafeterias and delivery partners like Zomato and Swiggy. While there is no dearth of outlets serving meal options and endless variety, can we really vouch for the freshness and nutritiousness of these meals?

Like most of us, Nikhil, a Noida based individual working in corporates since over a decade faced the same challenge. He hated that his wife cooked for him every day, along with handling numerous responsibilities of work, chores and kids. While she never hesitated to cook him a healthy lunch box, there was often a challenge of early shifts or situations where cooking was no an option, leaving her restless since she knew how much her husband likes ghar ka khaana.

Identifying the potential and acknowledging the lack of good taste in most outlets in Noida, Disha and Nikhil decided to take matters in their own hands and ventured out with their small set up of cloud kitchen named “The Office Khana.” As the name suggests, their prime clientele has been corporates living alone or the ones who prefer to eat healthy and balanced meals.

Disha, being an ex-chef has been on board preparing recipes, conducting food trials and finalizing menus so that the lunch that goes out is not just balanced and healthy but also visually appealing. She takes care of color combinations, hand picks freshest of ingredients and ensures the staff understands the importance of food hygiene.

Nikhil is out there marketing the product and ensuring it meets the right clientele. They started with only lunch thalis in August 2021, and since then have served meals to over 6000 people in Noida. As of now, their menu has increased to over fifteen items including a variety of thalis, rice bowls and evening snacks.

The demand for good food also led them to partner with food delivery apps like Zomato and Swiggy and are now catering to all kinds of clients and serving at most locations in Noida. Besides providing meals, they also have a team to take catering assignments for small office and personal parties. Whether its street style Chinese you are looking for, or a typical Punjabi food or a range of bakery products, they are an expert in all.

This is not all, they claim to have established hygiene standards in such a way that they serve the same meal prepared in the kitchen to their own kids. Is there anything that can vouch the food quality better?

The couple being an enthusiastic for celebrations, often come up with special festive menus and discounts. This valentine’s day, they are running various promotions on Zomato and Swiggy. They also have special offers for The Pink Journey readers where in they are offering a flat 10% discount on all party caterings! Till end of this month.

For details you can check out their Instagram handle @theofficekhana or reach out to 7042233200.

The post The Office Khana – Serving Meals to Rozgaar People appeared first on The Pink Journey.