Despite the challenges of starting and running a business empire while raising children, mompreneurs are proving to be resilient and determined groups. They bring a unique set of skills to their businesses, including multitasking, problem-solving, and creativity. Many mompreneurs have also found that motherhood has helped them to develop important leadership skills, such as patience, empathy, and the ability to delegate.

In addition to the personal benefits of being a mompreneur, these women are also contributing to the economy by starting and growing their businesses. They are creating jobs, bringing innovative products and services to the market, and driving economic growth.

As more women embrace the role of a mompreneur, it is important to recognize and support their efforts. By doing so, we can create a more inclusive and diverse entrepreneurial community that celebrates the unique contributions of all its members.

The list of Top 10 Mompreneurs in India is as follows:

1. Dr Madhuri Bhatt Founder of Soham Homoeopathic Clinic and Healing. Practicing homoeopath for the last 15 years at Ahmedabad. Her motto is to cure her patients of their physical, emotional and financial complaints. She practices many healing modalities like Pranic Healing, Sound Healing, Crystal healing, Clinical Hypnotherapy, Access bar, and many more. She integrates Homoeopathy with healing for treating her patients.
2. Neha is the founder of Momly, a platform for connecting new moms and moms-to-be with other women and industry experts to support them through this most transformative phase. Born out of her own personal experience when Neha moved from the US to Lucknow, this platform has connected 2500+ women over the past year in different cities. Neha is a product professional with experience in B2B in US and Europe.
3. Being a mom of two Priyanka Jain always desired comfortable & stylish clothing for her children & herself! That was the birth of her third child her brand -PHOOLBOOTI They are manufacturers of printed cotton textiles with the help & support of her husband she started this brand and they aim to deliver comfortable yet super chic clothing for all age groups from children to elderly females. Their USP is quality & the prints which are unique when combined with their designs – it’s a beautiful garment which is hard to resist buying.

4. Moushumi Pal is a brand strategist & Founder of Woodpecker Media. Moushumi has worked with numerous Multinational Companies in the past 15 years with hands-on experience in marketing strategy, public relations and curating experiential events. She is also a certified life coach and a mentor and coach to many small businesses. She has been an integral part of the journey of many eminent personalities in their success as her fortray lies in personality PR.

5. Zahra Jani’s “Being Mom And Beyond” page is the ultimate source of inspiration for women everywhere. With 60K followers, Jani covers everything from parenting and fitness to self-care, beauty, and fashion, empowering mothers beyond motherhood. Recently crowned “Women Influencer Of The Year,” Jani’s journey is a reminder that we can achieve incredible feats and rise above societal expectations.
6. Richa is an Assistant Professor turned Mom – Artist who is on a mission to spread happiness with her Art business called Dreamy Arts By Richa. She conducts offline Art Classes for kids as well as sell customized handmade Wooden and Resin based product perfect for Gifting or Home Décor. Being an Artist is one of the toughest businesses in India, still, for her passion, she has maintained a perfect balance between being a mother and Artist together.
7. Iti Rawat is a Social entrepreneur, E-Learning evangelist, and motivational speaker. She runs successfully two organizations parallelly, Thinkhall Academy a training company, and WEFT Foundation a women entrepreneurs support group. She helped many startups by building their content strategy and training content.
8. Aarti Notiyal is the founder of Bubble Communication and a serial entrepreneur for 10 years. She has worked with Corporates and MNCs, NGOs to support them in their Marketing and Branding needs. Bubble communication provides 360 media solutions.
9. Rachna Chaudhary is the founder and Director of MEDIA value works and co Partner in Business Development Centre with MSME Business Forum India. She is a well-known entrepreneur in the Ecosystem and received many awards
10. Saakshi Choithani: Saakshi is a successful Business Coach and Founder of Mindynamics. She helps solopreneurs and business owners in formulating their business strategies. She balances both the world perfectly.

The post The Pink Journey releases list of Top 10 Mompreneurs on International Women’s Day 2023 appeared first on The Pink Journey.

A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

With a vision to create a mindfully meaningful impact on the handwoven weaves and heritage art segment of India, Sukanya Bhataacharya founded Prathaa in 2016.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization.

Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand,they believe in nurturing and preserving the Art and Weaves of India,by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs .

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort.

Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

Source: Women Entrepreneur

The post Meet Sukanya Who turned her Passion into Profession and Started “Prathaa” appeared first on The Pink Journey.

The idea of Blend Community was triggered during the pandemic when Razia saw how badly the F&B industry suffered and she wanted to help food brands revive their business without bleeding for profitability, courtesy the food aggregators. Personally, food, fashion and fiction are her passion areas, and she noticed that there weren’t any platforms that cater to these three themes specifically. She wanted to create a platform that curates and distributes relevant content all in one place rather than users having to go to different pages for different topics. That’s how the whole idea was born of creating an online community that celebrates, shares and curates stories around these three specific categories.

After establishing Blend Community, her co-founder, Hariprasad Shetty and she wanted to find a way to monetize the community they had built. That is when they got the idea for ‘Blend For Food’. With that, they are building India’s first Content to Commerce Food Tech Platform powered by Creator economy & Community Tech. BFF will be a one-stop destination for all things food. Consumers need not have different apps scattered for different needs like, ordering in from restaurants, groceries, recipes, etc. They are the only players in the market that will bring all your various food choices in one place to make it a hassle-free food ordering experience.

What gets Razia excited about her startup is the fact that this idea is still so new in the country and she doesn’t see anyone else doing it as of now. This makes her feel secure in the fact that they’re on the cusp of something extremely special.

This sense of security does not shield her from paranoia. She says that a start-up is the founder’s brain-child or baby. Due to this, the success of the start-up is a lot more personal not just tangibly but emotionally as well. Hence, there’s undeniable paranoia around “What if”. What if the brand tanks, what if no one resonates with the idea, basically what if nothing works out. However, she has found that the way to overcome that is to understand that ideas don’t exist in perfection. You’ve just got to start and keep working on perfecting it.

Being not just a start-up founder but also having a full-time corporate job definitely makes it challenging to have a work-life balance for Razia. But, she has found that finding the right partners, teammates and resources is very important in order to manage it. She believes, as you’re establishing your idea, you need to try to attract talent and team members to not only believe in your vision, but also be able to execute it. Finding the right brands and companies to partner with, is another important aspect in executing your vision the right way.

Razia Ali started her career with banking sales, but she always had a penchant towards communication which made me make an early switch to advertising. She realized she had a passion for shaping brands and consumer perceptions. She loves ideating with people from varied niches and finds great joy in helping translate them into realities. She led the Consumer and Small Business marketing efforts of a large tech company. She currently has her a full-time job while also working on her start-up. She was also an Angel Investor to aspiring Start-ups and entrepreneurs. She has leveraged her passion towards brands, fashion, food and her experience in the advertising and marketing industry and brought to life a brand and community of her own. The ability to do that, in a male-dominated, food-tech industry is what sets her apart.

Inputs- Razia Ali, Founder, Blend Community

The post Razia Ali’s Journey As An Entrepreneur appeared first on The Pink Journey.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization. Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand, they believe in nurturing and preserving the Art and Weaves of India, by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs.

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort. Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

The post Prathaa: Sukanya’s Passion Turned Into Profession appeared first on The Pink Journey.

The brand is redefining the industry by focusing on design and structure of their products that can reinvent itself to Indian women with a better fit and comfort.

The sister- duo state, “The utmost priority in the intimate apparel industry is the experience on how you wear your lingerie. What we as a brand really understood during the lockdown was that everybody wanted to stay comfortable at all times, so our attempt was to try, and create bras, and underwear that really feel like your second skin, and feel like a part of your body.”

Candyskin has worked on different types of fabrics. Looking back at pre-covid times, the brand has worked on anti-bacterial, anti-itchy, sweat-absorbent fabrics. The brand aims to constantly work on light, nice, breezy, airy fabrics like organic and pure cotton, cotton-like modal, and more. With comfort being it’s top priority, the idea is to develop an identity of being called a second skin to women’s body that fits into the Indian weather conditions.

Candyskin products are designed in-house by our creative team, keeping in mind the style, body type, weather, fabric focusing on Indian body type. The design team spends months on research and development to carefully curate and create fashion-forward designs that are not in the market. They also focus on the final product that offers functionality and is a step ahead in style following the fashion trends.

Each collection is made considering the season, hence, not only giving the perfect fit, lift and comfort but also matching the weather conditions. Each product goes through a step-by-step process from the beginning till the end. Once the product is ready, it goes through a fit trial and quality check before being launched into the market.

Our products are available in 21+ sizes suitable for all ages and body types. Although our brand might seem young and fashionable, we cater to older women, too, as we understand their comfort, and all that they are looking for, or require while searching for the perfect lingerie.

Their collections focus on creating sexy, comfortable, great fitting styles with an X-factor at affordable prices made from high-quality materials. Candyskin stand for luxury, quality and comfort at its finest and want to create an Indian brand that Indian women can resonate with easily.

To shop & view their latest collections visit www.candyskin.com

Inputs by- Candyskin

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Aditi Kapur Chawla, an entrepreneur, a mother, a wife and a woman – started The Leather Story right before the world came to a halt in lieu of Covid-19. Even with the challenges faced as a new brand, the world crisis did not stop Aditi from pursing her passion for shaping a brand that speaks all things accessories. One thing that keeps her going is the constant urge to learn and evolve in the lifestyle space. As an independent business owner, her advice to other young entrepreneurs is to constantly keep ideating to think outside the box.

One example from her own personal experience, is of The Leather Story itself. The brand was launched in February 2020 keeping gifting category in mind, and in lieu of the unprecedented times the brand shifted gears to diversify and add value to it’s customers and the market needs. Given the times when travel was at hault, Aditi came up with an interesting category called ‘Work from home’ that further evolved to add Tech Accessories, keeping the changing shift of real to reel life.

Given the circumstances, a homegrown premium brand would usually shy away from experimenting product categories, yet Aditi choose to take the plunge based on her learning about the market gap in leather accessories for the modern Indian who would love to organize by investing in products that add value for purchase.

“We as women, usually forget that we foster a very strong community amongst ourselves & can be great strengths to each other. It’s about breaking that barrier to enroll in communities that offer to learn a lot from fellow entrepreneurs.”
Aditi Kapur Chawla, Founder, The Leather Story

Apart from learning and growing, and being a brand amidst the pandemic, Aditi comes with a fair share of her own challenges and lessons even after being fortunate enough to not face major discrimination as a woman. Considering her years of past experience in the industry, she believes every start-up faces speed breakers. To name a few, it could vary from registering a company, having an office address, shaping agreements that validate your business, and more. These barriers, tend to become irritant when the process prolongs over a period of time. Having said that, Aditi believes women can multi-task, and if that can be played as your strength – this quality can help any start-up that requires management for its early days.

Being a part of the startup journey, Aditi found herself being the sole person behind everything the brand required, from QC to packaging to even coordinating with the logistic partner. Rather than letting these factors demotivate her, she took it as an opportunity to plan ways of working and designed an SOP that could be followed by her team.

Some insightful takeback from Aditi that young entrepreneurs can stand by are as follows:

• Before you launch, indulge in objective research and learn about your audience by reaching out to them to understanding exactly what they want or what they are missing. Ensure your idea fulfills that need.
• Add value to product or service that fulfills or solve a problem.
• Be open to any feedback and constructive criticism, as you’ll always need a Devils’s advocate to keep you ideating.
• Lastly, Don’t give up on your belief and accept failures as it’s true, that you can’t keep everyone happy, you’re not selling ice-cream! Even if you are, there will always be someone who dislikes a flavor.So, get going, ideate, evolve, innovate and keep up the spark, as no one will ever believe in your idea as much as you do. All you need is to catch on a wave that takes you on a ride and solves a problem or adds value to a need. Rest, we all sail though the rough waters to reach the island called success.

  For more details and to purchase, visit: www.theleatherstory.com

  Instagram: www.instagram.com/theleatherstoryofficial/

  About The Leather Story

  The Leather Story is a unique tale of design and artistry, offering a wide range of unisex products to make organizing stylish. All the products they offer are of premium quality, with a collection created to fit the modern lifestyle.

  Watch Organizer Collection

  

The post Behind The Leather Story’s – Aditi Kapur Chawla’s Success Mantra appeared first on The Pink Journey.

I worked as an intrapreneur and leading member of the management team at Orienta Cine Advertising for over a decade and held the position of Vice President – Business Development at Orienta Cine Advertising.

The position always gave a pride tag and also unconsciously drove me into a comfort zone. All it needed a jolt which was really unexpected and got me into the nowhere zone when the media industry was worst hit along with some other key industries like travel and so on. It gave me alarming bells and I never wanted to pile on understanding the situation of the market. Thus, I decided to move on from the company which I can proudly say that I developed from scratch and poured my heart and soul to build it. It was never easy but that’s where lied the discomfort and I really wanted to break the shackles which seem to me as freedom and comfort but instead made me helpless.

I spoke my heart to my best buddy who is my life partner, Sachin, and he was there with me as always to not only support me but gave me confidence enough to look for bigger opportunities in life as he said, “There is always an opportunity, you just need to back yourself.” We just started with the dream project of penning down a book Rising Stars a book series of 27 entrepreneurs and achievers and it was dream of Sachin which we together completed it with an overwhelming response and published it in India, Singapore & Malaysia as well on the online platforms like Amazon & Flipkart.

It was unbelievable experience although uncomfortable but it was just the beginning where we not only explored new avenues but also begun with new venture and thus, we started using our experience of cumulatively over 25 years into developing brands.

Today, we have established two ventures under which we focus on developing brand concepts & content which was Sachin’s initiative since 2016, IceFactory & Rising Stars Productions. It was a blessing in disguise where I explored the unknown avenues and found a new entrepreneur and also an Author. I learned that even a locked door can be unlocked if you have the right companion and optimistic attitude.

I am an expert in the domain of innovation and activation in Brand promotions. In my experience of more than 12 years, I have worked with top brands across various sectors like healthcare, FMCG, fashion, entertainment, automobile etc., and film production houses, media companies, highly premium Malls and much more.

I have been instrumental in conceptualizing and driving innovative digital outdoor advertising solutions for Brands like HUL, Google, Netflix, Tanishq etc. As part of this innovation, I designed and directed the creation and installation of the state-of-the-art 360-degree outdoor Digital ADSAT at Bangalore International Airport. I also play a key role in building and maintaining strategic relationships with brands, top advertising agencies, vendors and shopping malls.

With a portfolio of in-film advertising, brand collaboration, brand promotions, digital outdoor innovation, brand association, brand make-over, brand activation, media buying and planning, BTL strategies and Pan-India execution, I am focused on shaping the company’s overall business development and strategically taking the company to become one of the most admired and leading agencies in India.

I hold a Master’s Degree in Entrepreneurship and also a Post Graduate Diploma in Journalism. I was also the President of Rotaract Club during my college days. I am passionate about animal welfare, women empowerment and youth empowerment. I have been invited as a speaker at many top-level events to speak on business models, challenges, strategies and guiding the youth towards productive career choices.

My latest endeavor is to provide brands an opportunity for escalating their positioning and optimizing their brand presence. I am an Authorpreneur along with Sachin Ruparel and together we have conceptualized Rising Stars, a book series that captures stories of entrepreneurs, their journey and through this book, we aim to innovate, inspire and involve Entrepreneurs and Brands.

I staunchly believe that women entrepreneurs are making a global impact and are crossing boundaries to take India to places across the world. These women, who have fearlessly pursued their passion against all odds are an inspiration for the society and their journey and values have a cascading effect of encouragement on all those who learn about them. I also believe that we are a reflection of the people around us, of what we read and choose to imbibe in us.

The post LOCKDOWN UNLOCKED MANY OPPORTUNITIES- By Manisha Mange Ruparel appeared first on The Pink Journey.

A 19-year-old Economics student from Jaipur, Rajasthan, Rashi Vashisth, saw the pandemic as a perfect opportunity to make the digital space more affordable and accessible to businesses, and at the same time add value to their brands.

After working for several brands as a digital marketer, her quest for perfection led her to the idea of starting the Shag Infotech. As believed, with an efficient team, she can add more value to the brand’s identity than just creating social media and managing their accounts.

In a generation where the entire world has shrunk into the 6-inch screens of mobile phones, a good digital presence is a must to increase the brand awareness of the business.

Rashi’s efforts to make the digital space more accessible to the businesses and build a digital marketing agency that personalizes the entire experience for the businesses is a huge step in the direction. In a few months, Rashi and the team of Shag Infotech have established an astounding client base. The team has supported the clients in each step from executing the brand campaigns to establishing a firm brand name in the market, as Shag Infotech perceives itself as the extension of the internal team of the client.

“The needs of the small businesses, who are unable to afford the services of the top-notch agencies and lag when it comes to making a mark in the digital space. The step of making the services affordable and accessible will enable the start-ups and small businesses which came up in the pandemic to take advantage of the platform provided by the digital media to spread awareness and build their brand,” said Rashi Vashisth, Founder, Shag Infotech Private Limited.

Women became the driving force and have been leading several start-ups in the country. The start-up boom in the country has reinforced the agenda of women’s empowerment in the country. Rashi Vashisth is a living testimonial of the fresh perspective and innovative ideas that women can bring to the workplace. The success of Shag Infotech and the contribution of Rashi in building the brand is an inspiration to the young girls who are aiming to get into the world of business.

On this women’s day, we celebrate the success of innovative women like Rashi Vashisth and others who are changing the outlook of entrepreneurial organizations and businesses by being leaders of the changing future.

The post Shag Infotech Private Limited: Changing the Scenario of Digital Marketing appeared first on The Pink Journey.

Brands today have presence over multiple platforms like social media, marketplaces, websites & offline channels. While they want to be more relatable, inclusive and keep up with the times, it is essential to have consistent communication through all the channels. Through creative visual storytelling, people are enabling the brands to connect and communicate with their audience through interactive and innovative routes.  Coming up with concepts and ideas help a brand to instantly relate to the target audience and connect with them while they scroll through the infinite content available online. Brands should strive to create content that catches the viewer’s attention and get them to understand the brand better.

The Millennial & Gen Z population has been the quickest and widest adopters of smart devices like mobile phones and tablets, and the dramatic shift in digital media consumption on mobile phones by over 460% over the last decade only proves this. At this point of time, brands should aim to captivate this increasing audience by creative visual storytelling through interactive media to boost online traction of online first brands.

With constantly changing trends, it’s imperative that brands keep updating their digital content and keep their communication relevant. Understanding how commercially expensive and time consuming it can be for brands to keep churning out creative content on a daily basis is very important for the content creators and creative designers. And that’s why, most of the global and big brands choose virtual storytelling, because it helps them to get maximum ROI and helps them connect the most with their target audience on an emotional level.

Virtual storytelling is the only way which has empowered brands with increase in daily traction and click through rates which is why we have seen over 90% retention rate since our inception.

About The G-Story:

Founded in Mumbai 2020, The G-Story is a creative and technology-based fully-service digital agency headed by Gayatri Jhaveri Patel. The agency delivers core expertise in social media, digital strategists, technologists, content creation, planners among others. The company has worked across brands like Nykaa, Gucci, Body Shop, Dot & Key, Anita Dongre, Lakme, Lè15 Patisserie, Fizzy Goblet, and many more brands. With the office in Mumbai, the agency services clients in India and many other regions of Asia. the agency has worked with 600+ clients and knows what it takes to convey your brand’s ethos and break the clutter. With the client’s success being integral to every operation, The G-Story aims at becoming the global name in the Indian agency space.

Inputs by- Gayatri Jhaveri Patel, The Founder of The G-Story

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