When I first arrived in Chennai, I was intimidated by the change, but I decided to embrace the opportunity to explore the city. I put together a guide for myself, and that guide became the seed of an idea that would grow into something much bigger. I found my love for Chennai and my desire to help others quickly became evident as I started sharing my experiences and knowledge of the city on my social media handle – NewToChennai. People started recognizing me as a trusted source of information and advice, and my popularity grew as more and more people turned to me for guidance.

2. Have you ever had any setbacks and if so, how’d you overcome them during your influencer journey?

I’ve always had a positive influence on the neighborhood and assisted small brands and companies in expanding their customer base. I overcame the difficulties of moving to a new location with perseverance and was able to create a prosperous and satisfying life for myself. I’m appreciative of my 220K+ strong Instagram family for always encouraging my endeavors in content creation. By bringing together an intriguing community of explorers, travelers, locals, and those who have recently moved in, I aim to further develop my content journey.

3. What is NTC all about?

In the past few years, NTC has become a trusted page not only for the verifiable information it provides consumers, but also because it has a personal connection to the products being highlighted through it. It is the perfect venue for new and small businesses trying to grow in Chennai. Today, ‘New To Chennai’ is one of the first social media sites in Chennai to act as a mini-lifestyle and culture guide for the Chennaites, offering zone-by-zone directories, historical information, weekly events, newly launched restaurants, cafes, and staycations. People are looking at New to Chennai as a smaller version of Google Maps to plan their day and weekend itineraries in the city, and we are thrilled to give them access to all the hottest information.

New to Chennai undoubtedly has coverage of anything fresh and trending. While the platform has always placed a high priority on compiling a comprehensive list of lifestyle events taking place in and around Chennai, it recently introduced a new concept called City Guide that keeps all the local area-specific information more clear and up-to-date, making it one of the most reliable and happening go-to guides for all the seeking city explorers. To be included in the New to Chennai’s City Guide, every item of information is meticulously investigated, screened, and double-checked.

4. What creates a space for New To Chennai in this blooming community of Travel & Lifestyle content creators?

NTC is the first-of-its-kind one-stop destination for everything lifestyle in and around Chennai. It is the first social media platform to enter this market, one that is not limited to a single genre but rather draws on the variety of lifestyles the city has to offer. The further geographic segmentation of Chennai and the description of the current trends, spaces, events, cultural activities, and historical significance of the mentioned locations of Chennai are some of the most recent additions to New to Chennai. This is one of the first times a social media platform has delved this deeply to compile an exploration itinerary that acts as a single, reliable source of information, not only for the locals but for anybody interested in traveling.

5. What are your future plans with NTC?

In the upcoming year, I intend to extend the exploration journeys of New to Chennai. New to Chennai is poised to provide a variety of content stories, engagements, and experiences for the Chennaites in 2023 as a pioneering social media platform that will curate engaging and unique content on Chennai’s social environment.

The post In Conversation with Farhana Suhail, Founder, New To Chennai appeared first on The Pink Journey.

Despite the challenges of starting and running a business empire while raising children, mompreneurs are proving to be resilient and determined groups. They bring a unique set of skills to their businesses, including multitasking, problem-solving, and creativity. Many mompreneurs have also found that motherhood has helped them to develop important leadership skills, such as patience, empathy, and the ability to delegate.

In addition to the personal benefits of being a mompreneur, these women are also contributing to the economy by starting and growing their businesses. They are creating jobs, bringing innovative products and services to the market, and driving economic growth.

As more women embrace the role of a mompreneur, it is important to recognize and support their efforts. By doing so, we can create a more inclusive and diverse entrepreneurial community that celebrates the unique contributions of all its members.

The list of Top 10 Mompreneurs in India is as follows:

1. Dr Madhuri Bhatt Founder of Soham Homoeopathic Clinic and Healing. Practicing homoeopath for the last 15 years at Ahmedabad. Her motto is to cure her patients of their physical, emotional and financial complaints. She practices many healing modalities like Pranic Healing, Sound Healing, Crystal healing, Clinical Hypnotherapy, Access bar, and many more. She integrates Homoeopathy with healing for treating her patients.
2. Neha is the founder of Momly, a platform for connecting new moms and moms-to-be with other women and industry experts to support them through this most transformative phase. Born out of her own personal experience when Neha moved from the US to Lucknow, this platform has connected 2500+ women over the past year in different cities. Neha is a product professional with experience in B2B in US and Europe.
3. Being a mom of two Priyanka Jain always desired comfortable & stylish clothing for her children & herself! That was the birth of her third child her brand -PHOOLBOOTI They are manufacturers of printed cotton textiles with the help & support of her husband she started this brand and they aim to deliver comfortable yet super chic clothing for all age groups from children to elderly females. Their USP is quality & the prints which are unique when combined with their designs – it’s a beautiful garment which is hard to resist buying.

4. Moushumi Pal is a brand strategist & Founder of Woodpecker Media. Moushumi has worked with numerous Multinational Companies in the past 15 years with hands-on experience in marketing strategy, public relations and curating experiential events. She is also a certified life coach and a mentor and coach to many small businesses. She has been an integral part of the journey of many eminent personalities in their success as her fortray lies in personality PR.

5. Zahra Jani’s “Being Mom And Beyond” page is the ultimate source of inspiration for women everywhere. With 60K followers, Jani covers everything from parenting and fitness to self-care, beauty, and fashion, empowering mothers beyond motherhood. Recently crowned “Women Influencer Of The Year,” Jani’s journey is a reminder that we can achieve incredible feats and rise above societal expectations.
6. Richa is an Assistant Professor turned Mom – Artist who is on a mission to spread happiness with her Art business called Dreamy Arts By Richa. She conducts offline Art Classes for kids as well as sell customized handmade Wooden and Resin based product perfect for Gifting or Home Décor. Being an Artist is one of the toughest businesses in India, still, for her passion, she has maintained a perfect balance between being a mother and Artist together.
7. Iti Rawat is a Social entrepreneur, E-Learning evangelist, and motivational speaker. She runs successfully two organizations parallelly, Thinkhall Academy a training company, and WEFT Foundation a women entrepreneurs support group. She helped many startups by building their content strategy and training content.
8. Aarti Notiyal is the founder of Bubble Communication and a serial entrepreneur for 10 years. She has worked with Corporates and MNCs, NGOs to support them in their Marketing and Branding needs. Bubble communication provides 360 media solutions.
9. Rachna Chaudhary is the founder and Director of MEDIA value works and co Partner in Business Development Centre with MSME Business Forum India. She is a well-known entrepreneur in the Ecosystem and received many awards
10. Saakshi Choithani: Saakshi is a successful Business Coach and Founder of Mindynamics. She helps solopreneurs and business owners in formulating their business strategies. She balances both the world perfectly.

The post The Pink Journey releases list of Top 10 Mompreneurs on International Women’s Day 2023 appeared first on The Pink Journey.

A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

So here I am, Chetna Mahajan, at the age of 42, beginning the second innings of my career with something that took a back seat in my life 25 years back. It is painting and sketching.

Let me take you to the flashback where a seven-year-old me used to draw and paint pictures all by myself while my fellow kids used to take help from their parents. Soon I was taking part in various painting competitions in school and winning them too. Even the kids from my vicinity used to come to me with charts and big smiles to get their projects made by me. And I was always happy to Help.

At that time, being an artist was not considered a profession and since I was good academically too, I did B.Tech and then MBA and landed a job in the banking sector. I used to write in my CV that my hobby is Painting and Sketching. So once an interviewer asked me to make his sketch. So, forget about the questions, there I was, making his sketch impromptu and guess what!! I cleared the interview.

After my marriage, I was still working until the birth of my daughter. In the absence of any support, I took the most difficult decision of my life i.e., quitting a successful career to take care of her. After four and a half years, I was blessed with my son. I have enjoyed motherhood to the fullest and have been a hands-on mother to them. Both my kids are also interested in painting and often make lovely pictures. It’s been 10 years of career break and with two kids, I am a full-time homemaker. I never regretted my decision to quit my job but yes, the financial independence as well as the urge to do something on my own was something I always missed.

So last year, I started searching for a job preferably WFH so that I can give enough time to kids too. Even after Six months of trying I could not find a suitable job. Then, my sister and cousin motivated me to start a page on Instagram and post my work as they were aware of my talent and insisted that there is so much recognition of artwork in the last 2-3 years.

Like every housewife, being too occupied with our household priorities and routines, it took me another 4 months to actually START. Yes, that’s a big word for us. I made an Instagram page and started posting pictures of hand-painted little things initially like bookmarks and fridge magnets. Even making reels and managing social media accounts was a big challenge for me. I was not confident about where this page will lead but one thing, I was confident about was the quality of my work and my dedication.

Now, after seven months, the amount of love and feedback I get keeps me going. I truly didn’t expect to grow this much that now I am getting good orders, am taking workshops also, and will be launching my own art & craft classes and that too without compromising my responsibilities at home.

My mantra for life is “Whatever you do, make sure it makes you Happy”. Even the tiniest of things that make you happy, should be part of your life. It’s the happiness that painting gives me that motivates me and the thought that one day, my kids will be proud of me.

My message to all my fellow artists or moms is to START. Take that small, tiny step to follow your dreams. One step will lead to many more steps and will take you on the right path. The journey will bring many challenges but keep on moving nonetheless how slow it may be. Believe in your talent. If not successful, this will surely make you happy. And that’s what we all want in life. Right?

You can reach me out on Instagram

@art_vibesbychetna   

The post Second Innings Of My Career- Chetna Mahajan appeared first on The Pink Journey.

When you have a strong sense of self-love, you understand your own value and treat yourself in a loving way. Unlike narcissism, which is excessive self-absorption and self-interest, self-love is a positive trait. Loving yourself means having a good understanding of both your strengths and weaknesses.

Once we get used to thinking a certain way, we need to bombard ourselves with positivity to reprogram our minds and get them back on track.

Love word is often associated with romantic love, but it’s important to remember to also show love and appreciation for ourselves. Self-love is the foundation for all healthy relationships, and it’s essential for our well-being and happiness. Here are some ways to practice self-love this year:

1. Take time for self-care. This can include activities like taking a relaxing bath, reading a book, or doing yoga. Do something that makes you feel good and helps you recharge.
2. Practice self-compassion. Treat yourself with the same kindness and understanding that you would offer to a close friend. Don’t be too hard on yourself and forgive yourself for any mistakes or missteps.
3. Surround yourself with positive influences. Spend time with people who uplift and support you, and limit your exposure to negativity.
4. Celebrate your accomplishments. Take a moment to reflect on your achievements and all the things you’re proud of. Write them down and keep them somewhere you can see them often.
5. Set realistic goals. Create a plan for the things you want to achieve, but make sure your goals are achievable and don’t set yourself up for disappointment.
6. Indulge in your passions. Whether it’s cooking, painting, or playing an instrument, do what you love and what makes you feel fulfilled.
7. Get adequate rest and nutrition. Taking care of your physical health is key to feeling good and having the energy to pursue the things you love.
8. List the things you love about yourself. And I mean everything. Get as specific as you can. Include aspects of your personality, things about your appearance, your actions, etc. Nothing is too random.

We may have been told that we “can’t expect anyone to love us until we learn to love ourselves.” But for those of us who’ve experienced childhood trauma, and difficult relationships learning to love ourselves may be a little difficult.

The good news is that self-love is actually a skill you can develop — much like self-confidence or self-trust. And it’s an important one. Most of us tend to toss away compliments instead of embracing and internalizing them. Get into the habit of embracing compliments, acknowledgements, and any other positive regard people want to throw your way.

Self-love is a journey, and it takes time and effort to develop. But with a little patience and self-care, you can create a happier, more fulfilling life for yourself.

The post You Just Need To Love Yourself More appeared first on The Pink Journey.

Happily, there are many ways to combat the causes of dry skin and keep yourself and your skin moist in this season. With this, you can enjoy winter wonderlands and bonfires. Just avoid hot showers because that strips the natural oil from your skin. Rather use lukewarm water for bathing.

Listing my top 10 essential skincare products you need to retain that moisture and get soft, supple skin.

1. BIOTIQUE Carrot Seed Oil

After Bath Body Oil

This after-bath oil is blended with pure carrot seed, almond and groundnut oil, mixed with walnut and Mustard oil. It keeps skin soft, supple and free from dry skin and wrinkles. Leaves your body skin lustrous and younger looking. Carrot seed oil fights common skin bacteria, blocks sunlight and gives even skin tone.

Buy it from here.

2.  Zayn & Myza Tea tree & Salicylic acid foaming facewash

This is pure love for acne-prone skin. It reduces acne & pimples and controls excess oil. Contains the goodness of aloe vera that hydrates and softens skin & Neem extract that prevent acne-causing bacteria from infecting pores. They claim to be alcohol-free, 100% vegetarian, have no skin irritants, no animal ingredients and are dermatologically tested. Easy to use packaging, comes with a brush attached to the bottle for gentle cleansing.

Buy it here.

3.  Nivea Shea Smooth Body Milk

This is the deep moisture serum you can’t do without in winter. This body milk by Nivea is best for dry skin and keeps the skin hydrated for the whole day. Use it all over your body to keep your skin healthy and soft. This has the goodness of shea butter which gets absorbed into your skin and gives silky smooth skin that you feel to touch again and again.

Buy it here.

4.   Ponds Superlight Gel

This super light gel is best for acne-prone skin and is infused with the goodness of hyaluronic acid, vitamin E and glycerine. This absorbs faster than regular creams and gives 24 hours moisture lock. Ponds super light gel leaves your skin soft with water fresh-like glow.  It’s very affordable, good quality and good for every season.

Buy it here.

5.   Zayn & Myza- Iceland Aqua Bomb Moisturiser

This Korean product is a bomb in a jar for your skin! Made with Glacial Natural Spring Water found in Olfus Spring in Iceland, this lightweight formula naturally hydrates your skin from within. Its quick-absorbing, non-sticky formula contains 8 types of Hyaluronic Acid of different molecular weights that penetrate the skin to infuse and lock in moisture. This gives a natural dewy glow to your skin.

Buy it here.

6.  Love Earth Vitamin C Sunscreen SPF 50

Vitamin C sunscreen SPF 50 from Love Earth is a matte finish that protects you from any kind of sunburn. It feels like a primer and also evens out the complexion and improves skin luminosity. This can be used on all skin types and with all age groups. Vitamin C sunscreens have been proven to protect well against UVA rays as they tend to be more effective at neutralizing free radical damage from sun exposure.

Buy it here.

7.  Vit C 10% Face Serum by Minimalist

This is a magical glow booster for your skin. This serum ensures high delivery of vit C directly into your skin. Vit C reduces melanin production resulting in glowing skin. This serum is suitable for all skin types. With anti-inflammatory Centella water, it is suitable for even sensitive skin. It is beginner friendly formula. This serum is made with a stable Vitamin C derivative, 10% Ethyl Ascorbic Acid that is closest to pure Vitamin C (L-Ascorbic Acid) in molecular size and weight. This helps in delivering maximum benefits of vit C without getting losing efficiency till the last drop. Don’t forget to top it up with moisturiser and sunscreen.

Buy it here.

8.  Niacinamide 10% From The Ordinary

This is a water-based serum that boosts skin brightness, improves skin smoothness and reinforces the skin barrier over time. It has Niacinamide 10% + zinc 1% which helps in reducing the appearance of acne as well as diminishing fine lines, and wrinkles, minimizing pores and fading dark spots with long usage. You can use this in your AM and PM routine. Top it up with a good moisturizer.

But it here.

9.  Retinol Face Serum from The Derma Co

Retinol increases skin cell production. Retinol also exfoliates your skin and increases collagen production, which can reduce the appearance of fine lines and wrinkles, giving your skin a fresher, plump appearance. And Retinol face serum by Derma Co does the same for you.  0.3% Retinol Serum is beginner-friendly, together, Retinol and Vitamin C help refine skin texture, alter aged cells, and enhance skin radiance for younger-looking spotless skin. People with oily and normal skin can use it. It is to be used in PM (night time) followed up by good moisturiser.

Buy it here.

10.  Salicylic Acid Face Serum from The Derma Co

2% salicylic acid face serum has witch hazel and willow bark which can be used day and night time. Salicylic Acid is to be used when you have active acne or acne marks. People with acne-prone skin, dry or oily skin doesn’t matter tend to get acne even in winter too. This is your best investment to tackle those tiny bumps on your face. It unclogs pores, removes blackheads, and whiteheads. This allows it to easily penetrate deep within pores and clear sebum clogs that also cause acne.

Buy it here.

The best is to incorporate products with ingredients like Vitamin E, Vitamin C, hyaluronic acid, essential oils and retinol for skin that helps moisturise the skin and helps in retaining natural moisture. Don’t forget to moisturise your lips with Vaseline petroleum jelly to protect your lips from harsh weather.

Happy Skin = Happy You.

The post 10 Essential Skincare Products For Winters appeared first on The Pink Journey.

What is a brand community?

A brand community is where people prioritize establishing an emotional connection with the brand, consuming its content, and sharing products/services with others. In other words, they love seeing what their favourite brand has to offer. Communities are key to brand loyalty, awareness, and overall success.

What makes a good brand community?

When businesses can create a sense of community among their customers and around their products or services, they will have the upper hand in the long run. Individual consumers will become brand advocates, and loyal customers will feel even more connected to your products/services.
A brand needs a community to increase brand awareness, understand customers, improve outcomes and build brand loyalty. This is a successful trend, especially in tech companies.
A brand community can be understood by the following characterization:

Personalization

The most successful brand today knows the power of personalization can change your marketing game. By adding an AI-driven layer of personalization, each customer will have their needs met consistently- that means more loyal customers are on the way. It also helps in retention.
Over the past few years, personalization has played a major role in shaping brand communities through social commerce. A company like Starbucks is the best example of this. It creates a personalized shopping experience for its customers by writing their names on the drink offered and also has offers for loyal members.

Engagement & Collaboration

Successful online communities don’t just help you sail through marketing campaigns-they offer good space for customers to connect and find a solution in real-time. Many brands are hopping on this trend of building customer engagement platforms- but few are diving deep into it and understanding it better. If you can create a two-way engagement community, then loyalty will follow without a doubt.
The internet is full of a blank walls. And due to these customers being left unanswered about their most important questions and sometimes redirected for hours, as we get most of the time on customer care calls with teleoperators. It’s a defiantly frustrating ordeal!
As much as it’s important to ask a question in the community, allowing customers to pitch in and present their ideas sometimes can also be beneficial for a brand. This is the case with LEGO and its collaboration efforts. Once this company was on the verge to file bankruptcy, and today it’s one of the best examples of building a huge brand community. Members could submit new concepts, vote on them, and choose ideas to receive their share of royalties.
These types of exchanges allow the company to grow incredibly and gain a loyal customer base. This is also a direct contact between the brand and the user.

Key benefits of building a brand community

One of the best things about being an entrepreneur and having a community is you will have complete control over what content and visual identity is presented in front of the public. Below are some of the benefits:

Customer retention increases

Promoting and growing your brand community through apps is a great way to ensure it will be used for a longer period. When your community is happy about what they experience, they will bring more members into the group- this makes retention easier and cheaper as there is less acquisition cost.
Brands can retain customers by adding engaging features to their platforms like Live chat and streaming. As you are using customer data to find out more about their needs and sell accordingly, better provide the best experience. If you have built trust with them, you will not need much convincing to sell your newly launched product.

Creating brand advocates

It’s hard to get the word out right in public about your company. But your loyal army can do that for you. The online community of followers who are ready to give you reviews and positive feedback will spread the word too. This is why it’s important to transform your brand community into your advocates.
If user-based content is increased that will automatically uplift your brand value and increase sales. Your fans are the most valuable assets you have. Your brand advocates create authentic content that reduces the risk of distrust as it’s real people giving feedback- which means having them on your side is building loyalty with others.
Starbucks is the best example of having a good brand community and creating a success story. Starbucks’ online community is a valuable brand advocate. Because Starbucks allows them to share their ideas and experience on the Starbucks blog and even earn money for their contribution. Starbucks always give prompt reply to their customers online, this enhances engagement and brand loyalty.

Better customer experience

The best way to meet expectations is to know what your customers want, and you can easily know this by collecting customer data and getting feedback through surveys or online communities. Use the data collected in improving their experience with the brand and improve future interactions.
Apple is the best example of this, has always cared deeply about its customers, Apple’s support community is a space for feedback, support, and knowledge sharing. This in turn fuels the engagement among its active fan base. You as a company should make it easier than ever for a better customer experience.

Less dependency on ads

How did you make a recent purchase from your favourite brand? Was it when it was on sale or did you come across an ad? Most likely you purchased it because you have an emotional connection with that particular brand and if we need something we always go back to that same brand without seeing ads.
When you establish a strong brand community, it will automatically draw people towards the brand without putting ads in front of their faces. It is more of an emotional connection.
A proven study shows that User- Generator Content impacts the purchasing power of people. Hence, a brand community leverages this business strategy, and users are more likely to trust the brand as a whole.

Naturally, brand communities are no longer a buzzword but something for all marketers to consider beyond just a tactical drive to sell.

The post Why Does Your Brand Need A Community? appeared first on The Pink Journey.

Who Are They?

The founders are a mother-daughter duo on a mission to make traditional practices accessible within modern living. Thanuja, a 50- year old Yogi with a personal passion for Biohacking to enhance her own mental and physical well-being and optimize the quality of life is supported by her daughter Prarthana. She is living her entrepreneurial dreams through her mother whilst working as a business analyst in Australia.

Thanuja often found herself exploring the traditional and natural way of life and the prevalent theme was always a heartful connection to the way our ancestors nurtured the earth, nourished their bodies, and developed their divine selves to be a part of the communal society.

“As a mother, I understand the significance of honesty, truth and doing the right thing. I carry these values into our business with each decision made with integrity by following a holistic path to wellness by having you and your family in mind”, says Thanuja.

Problem Statement

As she began to evolve in her wellness journey, she discovered that most of the most of the ‘healthy’ products available on the shelves these days are riddled with chemicals, preservatives, and sugars to lower the prices. 72% of the oils consumed by Indians were imported from other countries, one of the main ones being Palm Oils.

She also noticed that farmers were shifting away from cultivating oil-extracting seeds and other fresh produce as most of the products were imported from other countries. This led to farmers losing their share to industrialization and mediator traders, which affected the rural economy.

What Else?

Tani Naturals prides itself on being healthy as well as easy on the planet. They produce their range of products in small batches by managing waste, which helps them to be sustainable with minimal carbon footprint. They only use ingredients that are 100% ecofriendly and their containers, labels and packaging materials are biodegradable. Their promise is to achieve 100% sustainability in the coming years by following a “Zero Hazard “approach in the production line.

The Journey Of Tani Naturals Oils

• Handpicked ingredients

The finest 100% natural raw materials are sustainably sourced from farmers across South India to ensure the wellbeing of consumers.

• Sun dried

Their raw ingredients are thoroughly cleaned, and sun dried to retain its natural essence and aroma at their farm located in an area which is free from pollution.

• Cold pressed

Their oils are traditionally extracted with a natural slow process where the raw ingredients are crushed, and wood pressed without using heat or additives to retain the natural flavour, aroma, and healthy nutrition value of the seeds.

• Manually Filtered

The extracted oil is left to settle in Tin cans for about 3 days after which it is filtered using a cotton fabric to remove any sediments. Additional chemicals are not needed for any enhancements as the extraction process is slow.

Hence, Tani Naturals exists to manifest the positive holistic shift we desire to see in the natural wellness movement and share our experiences and passion for ancestral knowledge and REAL food with our modern community.

To buy these products visit: Tani Naturals

The post Tani Naturals Aims to Bring Age-Old Food Traditions To The Contemporary World- Prarthana Nagaraj & Thanuja BK appeared first on The Pink Journey.

In addition to the ways and ideas, Ravneet Kaur and Pushppal Singh Bhatia from THAT COUPLE THOUGH state, “Starting a journey as an influencer requires hard work more than skill. It takes a deep understanding of what the audience wants and how to be positive, even at your lowest. A lot of effort and consistency are the primary keys to gaining growth on a constant”

1. Passion – The finest influencers can show their enthusiasm in both sponsored and original material. And this enthusiasm must be shared with their followers and brand partners. Influencers will not gain a following unless they are passionate about their industry. The fire of passion shouldn’t die by seeing some negative feedback and criticism, for they are a part of growth.
2. Gather local audience – With so much competition for attention online, it’s tempting to dismiss thought leadership as an unattainable aim. Getting the attention of a local audience is the best strategy to get the most followers. The most trustworthy method of obtaining fame is word of mouth.
3. Selecting a Niche -There are several places where people may demonstrate their ability and expertise. Influencing the audience needs the right niche and pattern to work with, and without these, progress may become stagnant. A thorough understanding of the niche is essential before diving in and creating content. Every year, many people try to build a career out of social media, but only a few acquire attention and popularity. This necessitates the use of material, trends, subjects, and originality.
4. Knowledge sharing – To develop a name for yourself, you must first create high-quality content that is focused on your specialty and target consumers. You will then have an incredible chance to demonstrate your skills and industry experiences by providing relevant, innovative, unique, and meaningful materials. Above all, this will gain the trust of your target audiences and motivate them to return to you for more advice.
5. Build a network – To become an influencer, you must first connect with and communicate with other individuals in your business regularly. If you’re just starting off, you’ll have to do the majority of the labour. You are connecting with industry influencers on social media to begin. Start liking and resharing their stuff and commenting on their articles. This way, you’ll appear in front of them, get them to remember your handle/account, and, most importantly, reach their audiences.

To be an influencer, first focus on the content you are making. When the audience would start to like and want to watch you on a regular basis, eventually they would get interested in your thoughts and what you wear or where you go or what you do. This would make you an Influencer automatically. Content is the King!

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“Considering relationships depend on more than simply physical appearance, qualities like aura, confidence, and humor are important for attracting men. The pupil in the center of the eye enlarges when individuals get aroused. This arousal indicator is appealing to both men and women, “says Sybil Shidell, Country Manager, Gleeden, India.

We bring you 10 of the many characteristics that are appealing to women. We’ve compiled a list of 10 traits that women find attractive.

1. Be a Leader – Most women are drawn to guys who take responsibility for their actions and are unwavering in their beliefs. A person’s ability to lead is an indication of maturity. Women are drawn to guys with strong convictions who follow through on their decisions. Making long-term plans and being resolute in the pursuit of your objectives will make your girl stick to you like velcro or get you one.
2. Express Much? – According to recorded history, man has not yet mastered or evolved the ability to be emotionally expressive. However, society is changing very quickly these days. In order to improve understanding, people are acknowledging their emotions and condition them. A woman is most attracted to men who speak up and say what they mean. As we all know, communication is the key to every relationship.
3. Humour Match – Relationships shouldn’t always be taken seriously. Another characteristic that automatically makes the connection enjoyable is having a sense of humor and making unexpected jokes. The laid-back aspect of your personality is also revealed, which is a commendable trait. Grumbling is a trait in men that women find undesirable. Everything is made great by being able to communicate freely with everyone, perceiving humor in circumstances, and laughing easily beside her.
4. Fitness freak – To impress a lady, a man does not necessarily need to be a gym fanatic or have six-pack abs. However, women favor guys who are concerned about their health. One who adheres to a schedule maintains a healthy diet with occasional deviations and is aware of how to stay away from bad habits. Finding a spouse has little to do with being healthy, but a positive outlook can help you live a fulfilling life and have more self-confidence.
5. How modest are you? – One of the most important characteristics that most women seek is modesty. Outspokenness, charity, and honesty are further feminine appeal traits that are always observed, along with humility. Nothing appeals to a woman more than a man with a great sense of self. A man who exudes confidence is autonomous and capable of handling any circumstance. The woman may rely on her spouse and feel safe even in the long run.
6. Bookworm – Women favor males who are brighter and more inventive. Someone who reads spends time learning more and expanding their horizons. a man who enjoys learning new things and is passionate about reading literature, science, goth, fiction or non-fiction, etc.
7. Acknowledging faults – The first and most important obligation a guy may have is transparency, and if a man is conscious that he must be accountable frequently, he may truly alter his perspective. She considers this attribute to be really charming since it is one of the most relevant things for a woman to have accountability for admitting her imperfections and failures.
8. Styling thyself – Shabby dressing and not being presentable can lower down your chances of being hit. A woman’s focus goes to a well-dressed up man, his style, and his way of carrying his attire with confidence. However, this will enhance your fashion sense as well.
9. Maturity counts – Women like older guys because they perceive them to be more mature and understanding. However, age has little to do with maturity; it can thrive on a variety of acquired experiences. Older guys are resourceful and recognize the value of stability. Women value stability and are drawn to men who can provide for them.
10. Romantically young – Finally, women like guys who are romantic, arrange dates, present flowers, and treat them like royalty. Going on vacation, surprising your woman with small presents, sending her some wonderful letters, and telling her how fortunate you are to have her are just a few of the numerous things that top the list. It is natural for a male to entice a female to mate, and we are no exception. Therefore, fan the romantic fires and pour your love into a lovely gesture for her.

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