Despite the challenges of starting and running a business empire while raising children, mompreneurs are proving to be resilient and determined groups. They bring a unique set of skills to their businesses, including multitasking, problem-solving, and creativity. Many mompreneurs have also found that motherhood has helped them to develop important leadership skills, such as patience, empathy, and the ability to delegate.

In addition to the personal benefits of being a mompreneur, these women are also contributing to the economy by starting and growing their businesses. They are creating jobs, bringing innovative products and services to the market, and driving economic growth.

As more women embrace the role of a mompreneur, it is important to recognize and support their efforts. By doing so, we can create a more inclusive and diverse entrepreneurial community that celebrates the unique contributions of all its members.

The list of Top 10 Mompreneurs in India is as follows:

1. Dr Madhuri Bhatt Founder of Soham Homoeopathic Clinic and Healing. Practicing homoeopath for the last 15 years at Ahmedabad. Her motto is to cure her patients of their physical, emotional and financial complaints. She practices many healing modalities like Pranic Healing, Sound Healing, Crystal healing, Clinical Hypnotherapy, Access bar, and many more. She integrates Homoeopathy with healing for treating her patients.
2. Neha is the founder of Momly, a platform for connecting new moms and moms-to-be with other women and industry experts to support them through this most transformative phase. Born out of her own personal experience when Neha moved from the US to Lucknow, this platform has connected 2500+ women over the past year in different cities. Neha is a product professional with experience in B2B in US and Europe.
3. Being a mom of two Priyanka Jain always desired comfortable & stylish clothing for her children & herself! That was the birth of her third child her brand -PHOOLBOOTI They are manufacturers of printed cotton textiles with the help & support of her husband she started this brand and they aim to deliver comfortable yet super chic clothing for all age groups from children to elderly females. Their USP is quality & the prints which are unique when combined with their designs – it’s a beautiful garment which is hard to resist buying.

4. Moushumi Pal is a brand strategist & Founder of Woodpecker Media. Moushumi has worked with numerous Multinational Companies in the past 15 years with hands-on experience in marketing strategy, public relations and curating experiential events. She is also a certified life coach and a mentor and coach to many small businesses. She has been an integral part of the journey of many eminent personalities in their success as her fortray lies in personality PR.

5. Zahra Jani’s “Being Mom And Beyond” page is the ultimate source of inspiration for women everywhere. With 60K followers, Jani covers everything from parenting and fitness to self-care, beauty, and fashion, empowering mothers beyond motherhood. Recently crowned “Women Influencer Of The Year,” Jani’s journey is a reminder that we can achieve incredible feats and rise above societal expectations.
6. Richa is an Assistant Professor turned Mom – Artist who is on a mission to spread happiness with her Art business called Dreamy Arts By Richa. She conducts offline Art Classes for kids as well as sell customized handmade Wooden and Resin based product perfect for Gifting or Home Décor. Being an Artist is one of the toughest businesses in India, still, for her passion, she has maintained a perfect balance between being a mother and Artist together.
7. Iti Rawat is a Social entrepreneur, E-Learning evangelist, and motivational speaker. She runs successfully two organizations parallelly, Thinkhall Academy a training company, and WEFT Foundation a women entrepreneurs support group. She helped many startups by building their content strategy and training content.
8. Aarti Notiyal is the founder of Bubble Communication and a serial entrepreneur for 10 years. She has worked with Corporates and MNCs, NGOs to support them in their Marketing and Branding needs. Bubble communication provides 360 media solutions.
9. Rachna Chaudhary is the founder and Director of MEDIA value works and co Partner in Business Development Centre with MSME Business Forum India. She is a well-known entrepreneur in the Ecosystem and received many awards
10. Saakshi Choithani: Saakshi is a successful Business Coach and Founder of Mindynamics. She helps solopreneurs and business owners in formulating their business strategies. She balances both the world perfectly.

The post The Pink Journey releases list of Top 10 Mompreneurs on International Women’s Day 2023 appeared first on The Pink Journey.

What is a brand community?

A brand community is where people prioritize establishing an emotional connection with the brand, consuming its content, and sharing products/services with others. In other words, they love seeing what their favourite brand has to offer. Communities are key to brand loyalty, awareness, and overall success.

What makes a good brand community?

When businesses can create a sense of community among their customers and around their products or services, they will have the upper hand in the long run. Individual consumers will become brand advocates, and loyal customers will feel even more connected to your products/services.
A brand needs a community to increase brand awareness, understand customers, improve outcomes and build brand loyalty. This is a successful trend, especially in tech companies.
A brand community can be understood by the following characterization:

Personalization

The most successful brand today knows the power of personalization can change your marketing game. By adding an AI-driven layer of personalization, each customer will have their needs met consistently- that means more loyal customers are on the way. It also helps in retention.
Over the past few years, personalization has played a major role in shaping brand communities through social commerce. A company like Starbucks is the best example of this. It creates a personalized shopping experience for its customers by writing their names on the drink offered and also has offers for loyal members.

Engagement & Collaboration

Successful online communities don’t just help you sail through marketing campaigns-they offer good space for customers to connect and find a solution in real-time. Many brands are hopping on this trend of building customer engagement platforms- but few are diving deep into it and understanding it better. If you can create a two-way engagement community, then loyalty will follow without a doubt.
The internet is full of a blank walls. And due to these customers being left unanswered about their most important questions and sometimes redirected for hours, as we get most of the time on customer care calls with teleoperators. It’s a defiantly frustrating ordeal!
As much as it’s important to ask a question in the community, allowing customers to pitch in and present their ideas sometimes can also be beneficial for a brand. This is the case with LEGO and its collaboration efforts. Once this company was on the verge to file bankruptcy, and today it’s one of the best examples of building a huge brand community. Members could submit new concepts, vote on them, and choose ideas to receive their share of royalties.
These types of exchanges allow the company to grow incredibly and gain a loyal customer base. This is also a direct contact between the brand and the user.

Key benefits of building a brand community

One of the best things about being an entrepreneur and having a community is you will have complete control over what content and visual identity is presented in front of the public. Below are some of the benefits:

Customer retention increases

Promoting and growing your brand community through apps is a great way to ensure it will be used for a longer period. When your community is happy about what they experience, they will bring more members into the group- this makes retention easier and cheaper as there is less acquisition cost.
Brands can retain customers by adding engaging features to their platforms like Live chat and streaming. As you are using customer data to find out more about their needs and sell accordingly, better provide the best experience. If you have built trust with them, you will not need much convincing to sell your newly launched product.

Creating brand advocates

It’s hard to get the word out right in public about your company. But your loyal army can do that for you. The online community of followers who are ready to give you reviews and positive feedback will spread the word too. This is why it’s important to transform your brand community into your advocates.
If user-based content is increased that will automatically uplift your brand value and increase sales. Your fans are the most valuable assets you have. Your brand advocates create authentic content that reduces the risk of distrust as it’s real people giving feedback- which means having them on your side is building loyalty with others.
Starbucks is the best example of having a good brand community and creating a success story. Starbucks’ online community is a valuable brand advocate. Because Starbucks allows them to share their ideas and experience on the Starbucks blog and even earn money for their contribution. Starbucks always give prompt reply to their customers online, this enhances engagement and brand loyalty.

Better customer experience

The best way to meet expectations is to know what your customers want, and you can easily know this by collecting customer data and getting feedback through surveys or online communities. Use the data collected in improving their experience with the brand and improve future interactions.
Apple is the best example of this, has always cared deeply about its customers, Apple’s support community is a space for feedback, support, and knowledge sharing. This in turn fuels the engagement among its active fan base. You as a company should make it easier than ever for a better customer experience.

Less dependency on ads

How did you make a recent purchase from your favourite brand? Was it when it was on sale or did you come across an ad? Most likely you purchased it because you have an emotional connection with that particular brand and if we need something we always go back to that same brand without seeing ads.
When you establish a strong brand community, it will automatically draw people towards the brand without putting ads in front of their faces. It is more of an emotional connection.
A proven study shows that User- Generator Content impacts the purchasing power of people. Hence, a brand community leverages this business strategy, and users are more likely to trust the brand as a whole.

Naturally, brand communities are no longer a buzzword but something for all marketers to consider beyond just a tactical drive to sell.

The post Why Does Your Brand Need A Community? appeared first on The Pink Journey.

With many enterprises and ventures being led by talented women, the startup ecosystem in India is booming. Nearly 4 out of 5 women in India desire to be entrepreneurs. But, on account of varied economic factors like gender bias, no investor confidence, and the non-availability of role models; many women are not fulfilling their start-up dream, despite being passionate about the same. How can this situation be improved? What is the role of existing successful women entrepreneurs in nurturing new talent? Do they lend them a helping hand?

Here are some unique ways through which successful business owners support other women to succeed:

1-on-1 Mentorship

Many accomplished business women are known to guide and advise young business owners in their respective domains. This is achieved either through collaborations, sponsoring or by acting as advisors within their capacity. Networks like Score in the USA and Kool Kanya or Her in India offer spaces for dialogue between the Veteran ladies and the newcomers to the field of entrepreneurship. And this dialogue can later lead to mentorship or training as the case may be.

Kiran Mazumdar Shaw, for instance, runs Biocon Academy to train young achievers in the field of Biotechnology. Through the YouTube channel of the academy, she hosts live sessions and answers any question posed by women who want to lead.

Such mentorship helps new business women to navigate various obstacles like gaining funding, understanding the market, developing leadership skills, acquiring the trust of investors, and other nuances of running a successful business.

Lending a helping hand takes different forms. Even an employer can act as a mentor to the employee, liberating the employee to take up leadership roles. And in this sphere, we need to recognize organizations that have an all-women staff. For example, in the startup sphere, there are organizations like My Style Communications, which try to encourage women from diverse backgrounds, with a passion for writing to join their organization.

Sharing Their Entrepreneurial Journey in Online and Offline Spaces

Prominent entrepreneurs of India such as Indira Nooyi – the former CEO of PepsiCo, Supriya Paul  – Co-founder of Josh Talks, Jagi Manat Panda – Co-founder of Orel Communication, and others are known to have shared their stories in forums like Ted Talks, Social Media and books. Such stories prove to be very beneficial in inspiring young women of India to dawn on leadership roles. Many youngsters get influenced to become entrepreneurs at a very young age by either reading autobiographies or documentaries on prominent women business leaders.

Start-up incubation:

Successful business women not only mentor but also give back to the community by functioning as angel investors or venture capitalists. They also run entrepreneurial coaching programs, and the best-performing candidates are given grants to help them scale and achieve success.

Creation of Communities to facilitate a women-driven start-up ecosystem

Communities spearheaded by enterprising businesswomen act as another platform that fosters the growth of upcoming women entrepreneurs. There are many communities that are designed especially for women who are restarting their careers. Platforms like Meetups and LinkedIn can be leveraged to facilitate open dialogue and discussions between varied business women in different domains. Live chats, and guest speaker sessions at organizations and colleges by veteran business women help foster a strong community and knowledge-sharing space for those passionate to learn about being a business owner.

Internship Opportunity

Young women entrepreneurs, who want to grow in their field can benefit extensively if they intern with the veterans in the field. Internships are surefire ways of learning the tricks of the trade. By shadowing successful businesswomen, upcoming lady entrepreneurs can learn a lot.

Future of Indian Women in The Business Space

The future of business women in India is promising with a lot of prospects for the younger generation. Women are achieving milestones in varied fields like technology, STEM, finance, social impact, and others. Mentoring, gaining training or funding are a few of the key aspects through which young women who nurture a dream to succeed as an entrepreneur can benefit from the wisdom of experienced women in the domain.

Not only the profit sector but also the nonprofit sector has women taking up leadership roles. Working for impact is a rewarding field that many young women might aspire to be a part of. Also, there are many social entrepreneurs who offer the space to have open discussions on varied aspects which is a starting point for future mentorship and collaboration.

Since the role of women in every sector is important, their education is equally important. As they say, educate a woman and you educate a family; if you educate a woman entrepreneur the entire community will benefit.

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