Who Are They?

The founders are a mother-daughter duo on a mission to make traditional practices accessible within modern living. Thanuja, a 50- year old Yogi with a personal passion for Biohacking to enhance her own mental and physical well-being and optimize the quality of life is supported by her daughter Prarthana. She is living her entrepreneurial dreams through her mother whilst working as a business analyst in Australia.

Thanuja often found herself exploring the traditional and natural way of life and the prevalent theme was always a heartful connection to the way our ancestors nurtured the earth, nourished their bodies, and developed their divine selves to be a part of the communal society.

“As a mother, I understand the significance of honesty, truth and doing the right thing. I carry these values into our business with each decision made with integrity by following a holistic path to wellness by having you and your family in mind”, says Thanuja.

Problem Statement

As she began to evolve in her wellness journey, she discovered that most of the most of the ‘healthy’ products available on the shelves these days are riddled with chemicals, preservatives, and sugars to lower the prices. 72% of the oils consumed by Indians were imported from other countries, one of the main ones being Palm Oils.

She also noticed that farmers were shifting away from cultivating oil-extracting seeds and other fresh produce as most of the products were imported from other countries. This led to farmers losing their share to industrialization and mediator traders, which affected the rural economy.

What Else?

Tani Naturals prides itself on being healthy as well as easy on the planet. They produce their range of products in small batches by managing waste, which helps them to be sustainable with minimal carbon footprint. They only use ingredients that are 100% ecofriendly and their containers, labels and packaging materials are biodegradable. Their promise is to achieve 100% sustainability in the coming years by following a “Zero Hazard “approach in the production line.

The Journey Of Tani Naturals Oils

• Handpicked ingredients

The finest 100% natural raw materials are sustainably sourced from farmers across South India to ensure the wellbeing of consumers.

• Sun dried

Their raw ingredients are thoroughly cleaned, and sun dried to retain its natural essence and aroma at their farm located in an area which is free from pollution.

• Cold pressed

Their oils are traditionally extracted with a natural slow process where the raw ingredients are crushed, and wood pressed without using heat or additives to retain the natural flavour, aroma, and healthy nutrition value of the seeds.

• Manually Filtered

The extracted oil is left to settle in Tin cans for about 3 days after which it is filtered using a cotton fabric to remove any sediments. Additional chemicals are not needed for any enhancements as the extraction process is slow.

Hence, Tani Naturals exists to manifest the positive holistic shift we desire to see in the natural wellness movement and share our experiences and passion for ancestral knowledge and REAL food with our modern community.

To buy these products visit: Tani Naturals

The post Tani Naturals Aims to Bring Age-Old Food Traditions To The Contemporary World- Prarthana Nagaraj & Thanuja BK appeared first on The Pink Journey.