Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization. Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand, they believe in nurturing and preserving the Art and Weaves of India, by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs.

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort. Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

The post Prathaa: Sukanya’s Passion Turned Into Profession appeared first on The Pink Journey.

21st January 2022, Bangalore: CAPSUL, India’s first multi-brand streetwear platform, opens a Concept Store at Hatworks Boulevard – A heritage property on Cunningham Road in Bangalore. The outlet spreads over 1750 sq. ft., with the concept store split into two parts; 750 sq. ft. indoor space to showcase the latest drops from the International Streetwear brands and a dedicated 1000 sq. ft. space to host relevant events.

The Store was designed by juxtaposing CAPSUL’s contemporary curation within the heritage aesthetic of the space. The vibe inside the Store gives the feeling that one has stepped into a new age art gallery, while the architectural element of this heritage property has a vintage aesthetic. Stone pathways paralleled with luscious greenery, high roofs of Burma teak, French windows, tall original wooden door frames, Italian floor tiles molded into floral patterns are vital elements that draw a lot of admiration.

Products are refreshed every week in keeping with the brand’s weekly “drops” calendar. And there is always something exclusive for customers who visit the Store! The collection is carefully curated to elevate lifestyle culture in the country and is exclusive to CAPSUL.

The CAPSUL Store showcases the latest range of Streetwear, collectibles, accessories, and sneaker care from over 20 brands. The unique, limited edition BE@RBRICK Designer Toy Terrarium is an example of products available exclusively in the Store.

“Streetwear has introduced me to amazing artists and brands led by master storytellers. We opened the CAPSUL Store to provide access to contemporary, emerging and exclusive streetwear brands from around the world to our home city,” says Meenakshi Singh, Co-founder CAPSUL.

Elaborating further, Bhavisha Dave, Co-founder CAPSUL, says, “Streetwear is at the intersection of fashion, music, art, action sports and culture. It is becoming culturally acceptable to wear casual clothing in many settings. And Streetwear is the power dressing of the casual wear world. We are super excited to bring our Store to consumers who want to taste this culture or immerse themselves in it.”

The Store is located inside Bangalore’s premier luxury retail destination, Hatworks Boulevard, an iconic space about 200 years old. It boasts 20 feet high ceilings with original Mangalorean roof tiles and flooring – a must-visit for anybody from or travelling to Bangalore.

The community fuels the CAPSUL founders. Having worked on many creative community projects, they’ve envisaged the CAPSUL Store as a community space for creators. People are encouraged to come by and use the area to soak in the ethos of street culture. The Store will host events in the fashion, art and music space. The calendar can be found on the website and the Instagram page of CAPSUL.

About CAPSUL: 

CAPSUL- is India’s first multi-brand streetwear platform, bringing OG and emerging streetwear and street luxe brands to India. Founded by Meenakshi Singh and Bhavisha Dave, CAPSUL is recognized as the leading voice for Streetwear in India.

CAPSUL caters to India’s Gen Z and millennials and makes products available that are conversation starters. It is also about celebrating street culture in India – individually, with brands and through collectives.

The post CAPSUL unveils India’s very first International, Multibrand Streetwear Store appeared first on The Pink Journey.