With a vision to create a mindfully meaningful impact on the handwoven weaves and heritage art segment of India, Sukanya Bhataacharya founded Prathaa in 2016.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization.

Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand,they believe in nurturing and preserving the Art and Weaves of India,by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs .

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort.

Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

Source: Women Entrepreneur

The post Meet Sukanya Who turned her Passion into Profession and Started “Prathaa” appeared first on The Pink Journey.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization. Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand, they believe in nurturing and preserving the Art and Weaves of India, by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs.

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort. Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

The post Prathaa: Sukanya’s Passion Turned Into Profession appeared first on The Pink Journey.

Following the success of Myntra Fashion Superstar, Myntra Studio and most recently M Live, Myntra looks at further harnessing the power of creator economy

Aims to build better monetization opportunities, connecting the influencers with brands at scale while providing personalized holistic development opportunities

Bengaluru, February 22, 2022: As a pioneer in influencer-led content, Myntra introduces its one-of-a-kind, Style Squad, an army of stylish, loved, trusted, relatable, diverse and high performing content creators or influencers, who will exclusively collaborate with Myntra and its brand partners to become the faces of Myntra’s Social Commerce proposition, in particular, Myntra Studio and M Live.

The Style Squad will be looking to build platform affinity by driving their fan base to Myntra, becoming its digital ambassadors, while impactfully scaling awareness for Myntra on their social channels. Myntra has handpicked creators from the top 10% of the thousands of creators it has worked with in the recent past via Myntra Studio and M Live.

90% of the Style Squad members were budding creators before they joined Myntra and now most of them have a larger follower base on Myntra Studio than on their Social Media handles. The role of an army of content creators who are relevant to the industry and trusted Myntra loyalists becomes imperative as the platform accelerates the pursuit of its ambitious plans in the content to commerce space.

The launch of Style Squad is the manifestation of Myntra’s commitment to empower the talented and aspiring creator ecosystem in India. Through this initiative, Myntra will offer an array of benefits, ranging from unlocking monetization opportunities, a steady stream of income, the opportunity to connect with over 7000 brands at scale and customized 1:1 mentorship and training avenues.

Leveraging its Tech prowess, Myntra has introduced monetization, engagement building and tracking tools for creators, which are slated to empower the members of the creator community especially the ones who are just starting out in the influencer industry.

Shoppers can rely on the Style Squad for style advisory and discover curated looks and more trends, hacks and tips to elevate their fashion and beauty game. Myntra’s Style Squad members are chosen keeping in mind their pan-India reach, their following on Myntra, influence and impact on the fashion, beauty and lifestyle inclined audiences. They will be positioned as the faces of Myntra across colleges, thriving fashion and lifestyle communities and established social platforms. Some of the popular creators on the Style Squad include Abhinav Mathur, Ishita Khanna, Asmita Kaushik, Samidha Singh, Pradaini Surva, and winner of Myntra Fashion Superstar’s Season 3, Queen Andro, among others.

Talking about the concept of Style Squad Achint Setia, Head of Marketing and Social Commerce, Myntra, said, “As pioneers in the space of fashion content, we believe in nurturing upcoming talented creators from the grassroots and giving them adequate exposure, mentorship and training to become superstars on the platform. For Style Squad, we have identified high-performing, creative, edgy and impactful creators from our Social Commerce platforms to craft unparalleled brand and expert-led engagement for Myntra and our brand partners. As the future of meaningful consumer engagement driven shopping, the Style Squad enables Myntra and our brand partners to leverage the creator economy to deliver substantial value for our customers by building a platform that allows real time style advisory and enhanced product discovery. Influencer-led engagement is key to Myntra’s marketing strategy and we shall continue to make the right spends to enable this vision.”

Myntra envisions to drive stickiness and repeats with fashion-forward customers across tiers and genders, with creators playing a critical role in influencing decision making and building awareness among young customer cohorts. The current engagement rates of the enterprise’s key creators are upwards of 1.5X of the platform average and this is expected to grow by 4-5x in the next 2 years.

Pivoted on community, connection, and trust, Myntra forayed into Social Commerce at scale late last year. Myntra believes that Social Commerce is the future of shopping and has witnessed its live streaming traffic grow by 5X+ and demand in orders placed by 10X+ in the last 6 months.

About Myntra

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.

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The second edition of Myntra’s Kurta and Saree Festival is being held on 15th and 16th February

Bengaluru, February 15, 2022: As one of the go-to destinations for Indian wear in the country, Myntra announces the second edition of its Kurta and Saree Festival, being held on 15th and 16th February on its platform. Myntra’s massive Indian wear portfolio currently hosts around 2,00,000 + styles with the largest collections from popular brands such as Biba, W, Libas Aurelia, Pantaloons, Fabindia, House of Pataudi and Pothys among others. Of these, the event will witness participation from over 500 sought-after brands showcasing their signature collections that span across elegant traditional, graceful handloom and modern contemporary types of Kurtas and Sarees. W, Biba, Aurelia, Libas, Anouk, Global Desi, Pothys, House of Pataudi, Sangria, Vishudh, The Chennai Silks, Taneira, Taavi, Neeru’s, Indya, and Meena Bazaar are some of the popular brands that have amazing offers as a part of the ongoing two day event.

The Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion loving women consumers. Myntra has also been adding 1000 fresh styles across popular categories such as Kurta Sets, Kurtas, Sarees and Ethnic Dresses, every week to its collection, thereby ensuring its women shoppers always have something new to look forward to regularly.

As a category, Indianwear has been witnessing high demand coming in from Metros followed by Tier 3 cities, with Myntra seamlessly solving for accessibility, variety, ease of discovery and reach. As handloom and traditional crafts continue to remain favorites among Kurta and Saree shoppers, Myntra has witnessed a consistent surge in demand for tasteful kurtas, printed kurta sets and cotton sarees. The Festival focused on Indianwear is set to showcase a large assortment of everyday and occasion wear kurtas and sarees, at exciting value offers. Key highlights for shoppers include, offers ranging from 50% to 70% off on MRP on trendy A-line kurtas, flowy Anarkali kurtas by W and Biba, versatile Indigo kurtas, timeless Chikankari kurtas, regal Banarasi sarees and on Stylised Belted and Ruffle sarees by Inddus, Tikhi Imli and more. A unique trendy collection by Suta and a snazzy party edit from Indya will also be available at great value offers. With organza sarees gaining immense popularity over the last year, Anouk, Mitera and more will be available at a starting price of Rs 599, while Pothys, Chennai Silks and more are set to offer an authentic range of silk sarees under Rs 899.

Over the last three months, with the introduction of Myntra’s Stylecast, the preferred destination for Gen-Z fashion, party and cocktail Indianwear in Organza, Sequins, Ruffles & Pleats and Ready to Wear have been the choicest Indian wear in demand from this cohort. The upcoming edition of the Kurta and Saree Festival will showcase collections of Uber chic Kaftans, Structured kurtas with Pleats, Kurtas with Flaunty Necklines, Sheer Lace Kurtas and Sarees, Floral Kurtas and Sarees, Sequined Cocktail Sarees and Printed Cotton Kurtas and Sarees handpicked for the young trend-first consumer. In the last edition of the Kurta and Saree Festival, Myntra witnessed a high traction for Tiered Kurtas, Solid and Striped Kurtas, Flowy and Flared Kurtas with pockets, and in Sarees, Banarasi, Kanjeevaram, Embellished and Embroidered sarees were popular among shoppers. The most number of orders were received from the Northern region of the country.

The first edition of the Kurta and Saree Festival was held last year in February.

About Myntra

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.

The post Myntra announces the second edition of its Kurta and Saree Fest; Set to host ~500 Indianwear brands showcasing over 1,25,000 Styles from across the country appeared first on The Pink Journey.