The collection is a conglomeration of various summer shades including buff beige, lilacs, twilight blue, and transitioning ombre. Whereas the contemporary essence of the label can be seen dressed in lehengas ornamented with Katana work and glass bead decoration. Ruffles of structure and nudity took the center stage with evening fits including gorgeous capes, indo-western co-ord sets and more. As for Menswear, crisp Sherwanis and Bandhgala sets bring in a festive masculine touch to feisty florals. Conjoining lines, dispersing forms and the prettiest of florals is our mood for this season.

Derived from French, the word ‘recherche’ signifies ‘Rare Exquisiteness’. The beauty of nature always remains to be something so rare and undiscovered, that we couldn’t comprehend the beauty just by looking at it. We had to immerse and bring it alive through drapery and craftsmanship. Be a part of our journey and feel the synergy of collective beauty, of what brings exquisiteness to our lives.

The post Explore the rare exquisiteness of the nature with Varun Chakkilam’s Spring-Summer Collection- RECHERCHÉ appeared first on The Pink Journey.

With a vision to create a mindfully meaningful impact on the handwoven weaves and heritage art segment of India, Sukanya Bhataacharya founded Prathaa in 2016.

Graduating in English literature and studying Communications and Marketing in her Post Graduation, Sukanya worked as Regional Marketing Manager at HDFC Bank, Consultant – Senior Research Director at IMRB International, and National Head Marketing at Kotak Mahindra Bank.

Sukanya’s love for travel, exploration, and her immense respect for Indian art and weaves are a few factors that motivated her to lay the foundation of Prathaa. The Founder also serves as a Brand Marketing Consultant for her organization.

Prathaa celebrates the exquisite, handcrafted fabrics emerging from the heart of India, breathing, flowing, and speaking of the country’s textile heritage. As a brand,they believe in nurturing and preserving the Art and Weaves of India,by creating distinguished, easy to wear and contemporary fusion fashion apparel.

Prathaa has its expertise in showcasing its fabrics. The brand has a particular focus on modern urban women who are dynamic and are aware of their rich historical inheritance. Celebrating the glory of those women who have embraced their past with respect, enjoy the present to its fullest, and look forward to the future with optimism. In the process also creating awareness and nurturing more and more women sensitive to their core vision .

Sukanya, with her team, is making every effort to translate the inherent honesty and hard work of the Indian artisans into modern, edgy clothes which are vibrant and quirky. Her team envisions to make their customers look good and feel better in designs that are not only chic but are comfortable as well.

The designs at Prathaa are wearable as well as stylish. The apparel incorporates the qualities of women of today and showcases her confidence and beauty with the Indian feel. Each design has a story to tell, and every outfit they make goes through a unique birthing process. Mostly trying to source and use natural and breathable fabrics for their designs .

Prathaa believes that every woman is unique, and therefore the brand keeps an eye for detailing, finishing, and quality, ensuring perfection in their outfit. Rather than just being a trend follower, this brand emphasizes the quality, celebrates the uniqueness of the fabrics used and the stories behind them .

The brand firmly believes that fashion is an integrated voice of a generation that sometimes speaks the language of style or colour. Apart from everything, what everyone looks for in an attire is comfort, and at Prathaa, designs are incorporated in an outfit without compromising comfort.

Since India, like other countries, is focusing on sustainable fashion, Prathaa also focuses on doing the same, along with creating wealth for the artists at the grassroots like the weavers, karigars, and artisans making a positive difference in their lives.

Prathaa as a brand has a purpose of treading lightly and leaving a small carbon footprint.

Source: Women Entrepreneur

The post Meet Sukanya Who turned her Passion into Profession and Started “Prathaa” appeared first on The Pink Journey.

There are various ways to dress to display strength and authority. That authority can be a double-breasted blazer with a pair of stilettos or a cotton saree with kitten heels. Power dressing reflects your confidence and allows you to express the position you have through the clothes that you wear. With the reopening of workplaces, women are all geared up to dress for success. Only this time the considerations are different. It is no longer about hiding yourself but about showcasing comfort and confidence.

This International Women’s Day content creators have got you covered with tips on how to power dress for your next work meeting:

1. Be Well Groomed

The most important aspect of power dressing is to look sharp and sleek. This includes avoiding unkempt style and making sure that your clothes, accessories, hair, makeup and even your nails are done. All of these elements contribute to your overall power dressing look.

Pretty Sush, a Moj content creator, emphasizes the importance of being presentable wherever one goes, and that dressing is about more than just the outfit. The attention to detail plays a pivotal role and the fit of the outfit is extremely important if you wish to top the sartorial game like a pro. Power dressing, in my opinion, is about elegance, confidence, and comfort, but it should also reflect your personal style.

2. Keep it neutral

Keeping things basic and neutral can never go wrong. Neutral colours are not only pleasing to the eye, but they also make you look timeless and reliable. Having neutral colours in your wardrobe goes well together and is simple to pair with.

Lipika Biswas, fashion creator on Moj suggests wearing a black skirt or pant-suit with neutral colours such as dark grey, navy, or brown for any meeting, business presentation, or job interview. The best thing about wearing skirts is that they can be teamed with absolutely anything ranging from a crisp white shirt to fine knits and blazers resulting in something gorgeous yet powerful. Make sure the footwear you choose also speaks ‘power’, so you can look at closed toe or peep-toe pumps, ballet flats, moccasins, court shoes and oxfords in black, brown and tan. A golden tip for power dressing: pair your look with classic accessories like pearls and a finely crafted bag.

3. Attention to detail

Even the most expensive suit will not look good if it does not fit properly. The most important aspect of power fashion is its tailored structuring. Even a simple outfit can look powerful if it fits well, therefore, it is of utmost importance that you choose clothes that fit well to the shape of your body and not otherwise.

Pranvi Bardolia, famous lifestyle creator on Moj, adds “A well-fitted blazer instantly can do wonders for power dressing. In my opinion, an aesthetically pleasing bag is considered to be a plus in the department of power dressing. More than the clothes, I believe that carrying the right attitude with the right set of clothes can help ladies stand tall and confident.”

4. Go Ethnic

Power dressing is not just about wearing stiff western formals, it also includes Indian ethnic clothes if you feel confident and comfortable in them. A well-ironed, neatly worn saree with a simple border or embroidery can also help deliver a power statement.

Sushmita, a content creator on Moj suggests that in 2022, power dressing does not have to be limited to well-fitted pants, blazers, and heels. A versatile sari lends ultimate power to the one who is wearing it. This look strongly embraces everything rooted deeply in your tradition and power dressing definitely lies in going back to your roots and flaunting it.”

The post Owning Your Femininity In A Corporate Setup – Power Dressing appeared first on The Pink Journey.

The second edition of Myntra’s Kurta and Saree Festival is being held on 15th and 16th February

Bengaluru, February 15, 2022: As one of the go-to destinations for Indian wear in the country, Myntra announces the second edition of its Kurta and Saree Festival, being held on 15th and 16th February on its platform. Myntra’s massive Indian wear portfolio currently hosts around 2,00,000 + styles with the largest collections from popular brands such as Biba, W, Libas Aurelia, Pantaloons, Fabindia, House of Pataudi and Pothys among others. Of these, the event will witness participation from over 500 sought-after brands showcasing their signature collections that span across elegant traditional, graceful handloom and modern contemporary types of Kurtas and Sarees. W, Biba, Aurelia, Libas, Anouk, Global Desi, Pothys, House of Pataudi, Sangria, Vishudh, The Chennai Silks, Taneira, Taavi, Neeru’s, Indya, and Meena Bazaar are some of the popular brands that have amazing offers as a part of the ongoing two day event.

The Indian wear on Myntra is currently witnessing promising growth, largely driven by fashion loving women consumers. Myntra has also been adding 1000 fresh styles across popular categories such as Kurta Sets, Kurtas, Sarees and Ethnic Dresses, every week to its collection, thereby ensuring its women shoppers always have something new to look forward to regularly.

As a category, Indianwear has been witnessing high demand coming in from Metros followed by Tier 3 cities, with Myntra seamlessly solving for accessibility, variety, ease of discovery and reach. As handloom and traditional crafts continue to remain favorites among Kurta and Saree shoppers, Myntra has witnessed a consistent surge in demand for tasteful kurtas, printed kurta sets and cotton sarees. The Festival focused on Indianwear is set to showcase a large assortment of everyday and occasion wear kurtas and sarees, at exciting value offers. Key highlights for shoppers include, offers ranging from 50% to 70% off on MRP on trendy A-line kurtas, flowy Anarkali kurtas by W and Biba, versatile Indigo kurtas, timeless Chikankari kurtas, regal Banarasi sarees and on Stylised Belted and Ruffle sarees by Inddus, Tikhi Imli and more. A unique trendy collection by Suta and a snazzy party edit from Indya will also be available at great value offers. With organza sarees gaining immense popularity over the last year, Anouk, Mitera and more will be available at a starting price of Rs 599, while Pothys, Chennai Silks and more are set to offer an authentic range of silk sarees under Rs 899.

Over the last three months, with the introduction of Myntra’s Stylecast, the preferred destination for Gen-Z fashion, party and cocktail Indianwear in Organza, Sequins, Ruffles & Pleats and Ready to Wear have been the choicest Indian wear in demand from this cohort. The upcoming edition of the Kurta and Saree Festival will showcase collections of Uber chic Kaftans, Structured kurtas with Pleats, Kurtas with Flaunty Necklines, Sheer Lace Kurtas and Sarees, Floral Kurtas and Sarees, Sequined Cocktail Sarees and Printed Cotton Kurtas and Sarees handpicked for the young trend-first consumer. In the last edition of the Kurta and Saree Festival, Myntra witnessed a high traction for Tiered Kurtas, Solid and Striped Kurtas, Flowy and Flared Kurtas with pockets, and in Sarees, Banarasi, Kanjeevaram, Embellished and Embroidered sarees were popular among shoppers. The most number of orders were received from the Northern region of the country.

The first edition of the Kurta and Saree Festival was held last year in February.

About Myntra

Myntra is India’s leading platform for fashion brands and pioneer in m-commerce play. An integral part of the Flipkart Group, Myntra brings together technology and fashion to create the best experience in the fashion and lifestyle space in India. The company has partnered with over 5000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more, to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 27,000 pin codes across the country.

The post Myntra announces the second edition of its Kurta and Saree Fest; Set to host ~500 Indianwear brands showcasing over 1,25,000 Styles from across the country appeared first on The Pink Journey.

What does it mean to take care of clothes in a sustainable way? Having truly sustainable garment care practices starts from being mindful of the materials used while shopping, considering how long they would last, to washing it, storing it, and finally mending and disposing it. In this life cycle of the garment, we’ve to be a little more attentive than we may be at present, at every stage of the cycle. It all starts from the first step – shopping. 

If you buy sustainably, it remains sustainable. Which means, the clothes will automatically last longer than the fast fashion garments in your wardrobe. Capitalizing on this first step, Reshma Dalal emphasizes on the need to buy not only sustainable materials but also styles and designs that would transcend seasons. Her label, tara and i, works on making everyday essentials effortless and joyous, with garments that you can throw on in a jiffy and yet feel great in. 

Moreover, upcycling and a zero waste policy are employed at tara and i. Dalal tells us, “We make our tags from the leftover trimmings. It sometimes is also transformed to a belt, an accessory or a piece of craft. We don’t use plastic and we’re trying to steer towards more certified fabrics.” An example of this would be the Joy collection by tara and i where only Tencel was used which is sustainable, natural and bio-degradable. “We’re trying to cover all areas of production to come out as a sustainable label. So, when we say care for your garment, it can easily be done once you step into the sustainable garment cycle.” 

As a label, tara and i strives to continuously undertake this responsibility to be a part of the sustainable fashion movement. Perhaps it’s us who’re left to do our part as a conscious consumer. 

The post Reshma Dalal Explains Why Demand For Sustainable Fashion Has Driven Clothing Care appeared first on The Pink Journey.

Corset Tops

We saw a lot of cropped rib tops in 2021. This 2021 is transitioning the 2020 crop rib top trend into corset tops. They can be casually worn with wide legged denims or even fitted pants. The corset top trend is a big inspiration from the off duty model look which has been on a watch out since a while now.

Minis

The mini length in dresses, skirts and shorts will be back in 2022. We all did see a snippet of mini skirts in 2021, specially in the street style. The mini length will be popular in all the bottom wear categories this year. We can already see a catalogue of minis on many fashion platforms like Stargate Club & Urbanic.

Cut outs

The 2010 teenage trend of cut outs is back in 2022 for all of us. It is a glamour trend this time and hence we will see cutouts in the occasion/ party wear category. A lot of icons like Kendall Jenner and Dua Lipa were seen flaunting this trend and it is all set to hit the commercial market in 2022.

Bralettes

Bralettes was the most watched out trend in 2021 but didn’t make it to many wardrobes. 2022 will see this trend widely available on a lot of trend focused ecommerce sites and other popular retailers. People observed this trend last year and are now all ready to flaunt it themselves.

Volume Sleeves

Volume sleeves have been an evolving trend. Initially volume sleeves were seen only as a part of occasion wear outfits, however people are now all ready to take over this trend for casual dressing. Volume sleeves can be worn as a statement piece with casual denims, shorts or skirts which make this trend wearable for everyday wear.

A lot of micro trends which have been peeping in since the last two years will be making a grand entry this year and will be here to stay. The year 2022 is going to be a year where people want to try out new styles since they have missed so much in the last 2 years.

The post 5 Trends to watch out for 2022 by Mitali Joshi appeared first on The Pink Journey.