How did you land up as an Influencer?

I took a break from my job to start freelancing and to parallelly start something of my own. In this research phase, I started exploring Instagram and created a page for my brand which focuses on parenting stuff. Also created a page separately to record my daughter’s journey (@missrasika). Eventually got connected to some of the moms and attended a few mom-bloggers meetup. After those meetups, I got to know about content creation. I Learned eventually how to work with brands, how to do what and being connected with people. And now almost after 3yrs I am here and enjoying every bit of my IG journey as an Influencer.

What is the scope of the Influencer Industry now?

It is growing rapidly. Brands prefer to work with influencers to promote their brands which is cost effective for them with organic brand awareness and promotion. Also it gives a chance to influencers to explore their horizon and work with big brands which was way difficult earlier. This industry is huge with great potential for both brands and influencers.

How do you plan your content?

I am a very go-getter person who sometimes plans content and sometimes does not. When it comes to brand content, I plan it in a very detailed way. Theme, costume, script, shoot, edit, posting, engagement, almost everything is well planned in advance.

But when it comes to my own content, it depends on the trends and the situations and what’s going around me. It’s all about that idea which pops and I create content accordingly.

What are the threats of this Influencer Industry?

I would say there are no threats if you are doing great for your page and your audience. Your work will be recognized if you deliver good, useful and quality content. Brands will always find you. But the only threat I would say is the people who have good contacts in the PR industry and take advantage of it, barring their poor content or just average content. Some PR’s only work based on their preferences and contacts and do not allow others to work with them. 

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