#startup #inspiration Archives - The Pink Journey https://thepinkjourney.in/tag/startup-inspiration/ news site for women Sun, 12 Jun 2022 10:24:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://thepinkjourney.in/wp-content/uploads/2021/12/cropped-20211228_233752_0000-2-32x32.png #startup #inspiration Archives - The Pink Journey https://thepinkjourney.in/tag/startup-inspiration/ 32 32 Neha Sondhi’s Journey to The Momly- An app for mothers https://thepinkjourney.in/neha-sondhis-journey-to-the-momly-an-app-for-mothers/ https://thepinkjourney.in/neha-sondhis-journey-to-the-momly-an-app-for-mothers/#respond ]]> Sun, 12 Jun 2022 10:18:18 +0000 https://thepinkjourney.in/?p=1134 I am an engineer by qualification, a product manager by profession, but would better choose to be known as mom to my naughty two year old son, Kabir. My journey so far- from USA to Lucknow has certainly been the most adventurous, unpredictable but definitely interesting one. A lot changed over the course of the period, […]

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I am an engineer by qualification, a product manager by profession, but would better choose to be known as mom to my naughty two year old son, Kabir.
My journey so far- from USA to Lucknow has certainly been the most adventurous, unpredictable but definitely interesting one. A lot changed over the course of the period, however, the one significant factor that altered my way of perceiving things around me is when I embarked on the beautiful journey of motherhood.
To begin with, I never had imagined that I’ll don the role of a mother so soon in my life. Nevertheless, when it happened, I gladly accepted what fate had planned for us, and I couldn’t agree more that it was the best decision of our lives. Well, our fancy plans of a trip to Amsterdam did come to sudden halt, I would unhesitatingly say that it was worth it
During the time of my pregnancy period, while I had the guidance of elders and had a complete to-do and not-to-do list, what I craved for were conversations with girls who were in the same phase of life. To have someone by your side, experiencing the same pain and pleasure as you is definitely a very reassuring feeling, and at times, during that period, that is all that you need.
Now a pregnant-lady’s wish never goes unfulfilled!
One day, at a party, I met a girl who had the same due date as mine. We instantly became very good friends, and started sharing little details, our experiences, answered each other’s questions, clarified doubts, et all. Later, I was added in a whatsapp group of mothers who were expecting. In the due course of time, we all became very good friends, making the journey of motherhood more meaningful, joyful and fulfilling.
Since then, I realised how profoundly these friendships affected my mental state as now I felt I had my tribe to lean back to and seek support. For instance, once I was in dire need of a food processor, and nowhere was it available. To my rescue came my mom’s friends, who instantly got me in contact with a wholesaler of the same. Such incidents recurred time and again, making me realise even more the crucial roles mom friendships play in our lives.
It was this realization that sowed the seeds of the idea of setting up a platform, and I soon discussed with some of my friends, who also had recently acquired motherhood. We realised that there existed no platform that would serve as a bridge between two women, who were on the same stage in life, and wanted to connect. Therefore, to bridge this gap, I decided to create Momly (@themomly)- an app for all the women who are either trying to conceive, who have already conceived and those who have become mothers to make new mom friends living around their area.
It’s been now 6 months since is I started momly with my friend Supriya. We first launched our app (Android and iOS) in March and have so far got 150 active users across different cities in india. Our vision is to make momly your go to friend through motherhood journey. We are constantly improving the app with new features and great user experience. It’s an app by mothers, for mothers.
A few challenges we faced while startup was finding right people to help us on tech and marketing front. Coming from a tech background, building an app was fairly straight forward but what we struggled with most is marketing. Digital marketing is great but it requires constant experimentation to understand your audience and keeping up with the latest trends. We fortunately found a good team of mothers who want to help build the platform with us.
Motherhood is a wonderful journey but what makes it all the more joyous is when you have some amazing mom-friends, cheering for you, supporting you and being there with you when you need them the most.

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Young woman entrepreneur taking the world by storm! Anchal Mehta https://thepinkjourney.in/young-woman-entrepreneur-taking-the-world-by-storm-anchal-mehta/ https://thepinkjourney.in/young-woman-entrepreneur-taking-the-world-by-storm-anchal-mehta/#comments Tue, 04 Jan 2022 16:13:04 +0000 https://thepinkjourney.in/?p=432 Established in 2021, THE KNOWBILITY is a Delhi-based Public Relations and Marketing Company. With a client base of B 100+ in a time span of one year, the company has reached new heights, all thanks to the founder and Boss Lady, Ms. Anchal Mehta and the co-founder Mr. Dushyant Chaudhary.Anchal Mehta, a 21 year-old young […]

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Established in 2021,

THE KNOWBILITY is a Delhi-based Public Relations and Marketing Company. With a client base of B 100+ in a time span of one year, the company has reached new heights, all thanks to the founder and Boss Lady, Ms. Anchal Mehta and the co-founder Mr. Dushyant Chaudhary.Anchal Mehta, a 21 year-old young entrepreneur started The Knowbility with an aim of creating and executing specialized marketing services for her clients at the age of 18. Coming from a family of doctors and engineers, the young woman took the entrepreneurial plunge and started her journey from creating content on social media and working under a company as a Business Development Executive for 6 months and later as a freelancer for 3 months.

At the young age of 18, while pursuing a bachelor’s degree in clinical psychology from Amity University, Noida, Anchal decided to convert her passion for client serving into a full-fledged business in the form of The Knowbility.

The Knowbility provides a wide range of services starting from Social Media Management, Social Media Marketing, Influencer Marketing, Public Relations, Branding, Logo and website designing, Event management, Brand Strategy to Crisis Management, and Food Consultancy.

The organization has a deep-rooted understanding of creating unique experiences for individual brands by the help of deriving functional expertise from the internal intellectual ecosystem and bringing out promising results from their partners. They believe in providing specially curated plans for their clients, to offer good public outreach and media coverage.

The Knowbility helps and ensures the protection, enhancement, and building of their client’s reputation in the market. Their clientele varies from sectors like healthcare, hospitality, foods and beverages to beauty, fashion, and lifestyle. The client base also expands towards Bollywood celebrities and actors of the glam industry.

With more than 1000+ connections to influencers/celebrities, the company offers influencer marketing at its best. B Depending on the client’s marketing objectives, the company collaborates with influencers of that particular niche to create engaging content and promote the brand. They also provide media coverage and brand promotion to a wide extent.

The aim is also to take proper care of the influencers whilst providing client satisfaction.The Knowbility provides quality media coverage at reasonable prices by publishing articles regarding the brand’s authenticity and uniqueness to amplify and extend the reach of marketing. the company also takes care of brands ratings and reviews across platforms such as Google, Zomato, Swiggy, etc.What makes The Knowbility different from other PR agencies is that they provide services to the clients based on their budget, without imposing restrictions on the client’s needs.

The Knowbility is an alliance of foodies which makes the company a specialist in food consultancy. The Knowbility also offers support for managing any disruptive situation that might tarnish the reputation of the client’s business, that is, the company helps in curating a crisis management plan to tackle any unexpected situation and identify potential threats, without comprising the brand’s reputation and safety.Ms. Anchal is successfully running her startup with a team of young enthusiasts. The Knowbility is outfitted with the best of individuals trained to perfection for handling clients and ensuring a satisfactory experience. The team of 10 is of skilled individuals who are experts in their respective fields. The company has Social Media specialists and PR strategists to curate specialized campaigns and content to provide continued success concerning their goals. Graphic Designers also play a major role in converting client’s ideas and thoughts into attractive and eye-catching graphics of various kinds which are used across different online platforms including social media and websites, etc. Content writers, event managers, and business development executives are also an important part of the team. The team is well versed in handling tasks and works hard towards delivering the best results and providing top-notch services.

The company provides a suitable and favorable platform tailored according to the client’s needs with the help of research-based solutions and PR strategies. It helps its clients to upskill their marketing plan and grow digitally which is much needed to survive in the business area.

Social media has become a crucial part of any business marketing strategy. The Knowbility helps clients to connect with their potential customers, increase awareness about their brand, and boost sales. By providing effective marketing strategies it promotes its client’s agenda as well.The Knowbility also hosts and organizes events specific to the needs of the client. The events vary from influencer meetups to brand launch parties, etc.The inspiring story of Anchal Mehta is not just to make us feel proud but also to encourage every youngster to think out of the box and realize their potential. Do not let age be a barrier to the fulfillment of your dreams. Anything is possible if you decide to put all your willpower into making the most of every situation.

Young women like Anchal Mehta have set an example for all the youngsters by constantly proving their worth to society and managing businesses with full enthusiasm and efficiency.We are sure that this inspiring story of the boss lady herself would have made you think of how you can write your own story.Remember all your dreams can come true if you have the courage and dedication to pursue them.

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Skin Benefits of Face Roller https://thepinkjourney.in/skin-benefits-of-face-roller/ https://thepinkjourney.in/skin-benefits-of-face-roller/#respond ]]> Tue, 05 Oct 2021 07:06:36 +0000 https://thepinkjourney.in/2021/10/05/skin-benefits-of-face-roller/ One of the much-hyped products these days is the face roller. Jade face roller and rose face rollers have made a mark in the beauty industry for a long time back. The benefits of face rollers have come out to be extremely and immensely beautiful. You might find every blogger using and promoting face rollers on Instagram […]

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One of the much-hyped products these days is the face roller. Jade face roller and rose face rollers have made a mark in the beauty industry for a long time back. The benefits of face rollers have come out to be extremely and immensely beautiful.

You might find every blogger using and promoting face rollers on Instagram feed. This little gadget is most commonly produced using a jade or rose quartz. Some have two rollerballs, and some look somewhat like a minuscule moving pin.

They’re totally said to offer predominant skin benefits. So why precisely are individuals scouring their appearances with a face roller? What’s more, is this pattern staying put? Many individuals utilize facial rollers over a layer cover to help the components handle all the more profoundly in your skin, yet you can likewise rehearse a roller as a definitive advance in your skincare propensity for a similar explanation, to support the utilization of items.

Face roller gives skin a perfect shine, gloss, and healthy-looking firm skin. And keeping in mind that every face roller benefits. The simple demonstration of scouring your face with a face roller has a huge load of advantages for the skin. It might even diminish pressure and delivery strain, actually as a body massage would.

Benefits of face rollers –

Facial rollers are much hype in current times. They’ve generated an entire class of facials massagers, lifters, and gua sha stones. Regardless of whether they’re made of jade or rose quartz or some other moving precious stone, they’re undeniably more alluring than any surface-level gadget has the right to be.

Develops blood circulation to your face. Applying a face roller can further develop the bloodstream to the face, which can cause your skin to look firmer and brighter.

It assists with improving sinuses. A few examinations propose that utilizing this device might help clear the sinuses, however, the exploration is as yet in the beginning phases.

Reduces puffiness under the eyes. Rolling may likewise diminish puffiness by reducing lymphatic waste. It also helps in lymphatic drainage.

Cools and mitigates your skin. It is normally recommended to refrigerate your face rollers. Using cold rollers on your skin will help in tightening the pores. It will reduce dark circles under the eyes.

Conveys skincare items. Rollers are commonly drilled with an oil or cream to further develop the device float across your skin. It’s expressed this interaction can convey results further into your skin.

The basic demonstration of kneading your face with a face roller has a huge load of advantages for the skin. It might even decrease pressure and delivery strain, very much like a body back rub would.

Further develops blood flow in the face. Utilizing a face roller can animate the bloodstream to the face, which can cause your skin to look more splendid and to feel firmer.

Cools and calms your skin. In the event that you store your roller in the fridge or utilize a normally chilly stone-like jade, it’ll cool the skin on contact. This can rapidly de-puff your skin and fix pores.

Rollers are regularly utilized with an oil or lotion to help the apparatus float across your skin.

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Vocal for Local –Recode U.S.A, A beauty brand that you cannot afford to miss! https://thepinkjourney.in/vocal-for-local-recode-u-s-a-a-beauty-brand-that-you-cannot-afford-to-miss/ https://thepinkjourney.in/vocal-for-local-recode-u-s-a-a-beauty-brand-that-you-cannot-afford-to-miss/#respond ]]> Wed, 17 Mar 2021 18:18:25 +0000 https://thepinkjourney.in/2021/03/17/vocal-for-local-recode-u-s-a-a-beauty-brand-that-you-cannot-afford-to-miss/ New Delhi, [India]: If you are a makeup lover and are looking to go ‘vocal for local’ then this homegrown beauty brand is exactly what you need to add to your shopping cart today. ‘Recode U.S.A’, is the brainchild of four women entrepreneurs who wanted to deliver world-class makeup with Universal Studio Arte (U.S.A) and […]

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New Delhi, [India]: If you are a makeup lover and are looking to go ‘vocal for local’ then this homegrown beauty brand is exactly what you need to add to your shopping cart today. ‘Recode U.S.A’, is the brainchild of four women entrepreneurs who wanted to deliver world-class makeup with Universal Studio Arte (U.S.A) and beauty products at a price that doesn’t burn a hole in your pockets.

The first brand to launch Matte Neon eyeliners in India, Recode offers striking shades such as Shimmer blue, Pink, and Orange for those who love to make a bold statement with their makeup. They also offer the benefits of two products in one with their Kajal cum eyeliner range.

The Selfie-Matte lip cream is a must-have to up your selfie game on the gram, crafted to help your lips achieve the perfect pout not just in real life but on those must-have reels. This product is available in 24 different shades to ensure that your no-filter pictures are as gorgeous as you want them to be.

Their Nail Lacquer collection features options in matte and gel with colour options that are sober and nude to the bright variants that pop out. But it is their ‘Glitterati’ and ‘Party like a Star’ collections that set them apart as a brand that offers trending design options at the most affordable price range.

The brand also features amazing collaborative collections by experts such as the Glitters collection by Richa Dave, Makeup must-haves by Atul Chauhan, Highlighters, and more by Chandani Giridhar, and Luxury skincare collections by Merle herbs, Océglow, and a Skincare wellness collection by KleenOWipes. It is now moving forward to the world of E-Commerce by inviting various brands to sell their products on the official website of Recode. 

Their base mattifying primer and the face oils which include Rose Gold Beauty Oil, Jojoba Oil, and MoroccanArgan Oil are the hottest selling products, and with good reason – these luxury skincare products are usually priced at a range that makes them a difficult purchase for most but at Recode their optimum balance of quality and cost is of utmost importance.

What also stands out for Recode are their thoughtful Red and Maroon liquid Sindoor sticks, an easy-to-use product for the global Indian woman who has taken over the world while staying true to her roots. Over and above makeup, they also offer post makeup skincare such as their in-house makeup remover wipes and acetonefree nail polish remover, which have a fan following of their own. Recode India will sooner launch its range of foundation, concealer, and premium face powder to give the perfect touch up to its customers.

Recode is a passion project for their founders, who decided to take their love for makeup and beauty one step forward and create products that offer the quality and variety from the best international brands at a price range, that helps them turn into a household name.

An Indian brand, that offers world-class makeup and skincare products at a price range that lets you experiment and shop for as many products as possible in all the colour variants that you love – what more could a beauty connoisseur ask for! Shop now on their website or Amazon

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Lessons Beautypreneur Jyotsna Reddy taught us to get an essence of an inspiring and successful career https://thepinkjourney.in/lessons-beautypreneur-jyotsna-reddy-taught-us-to-get-an-essence-of-an-inspiring-and-successful-career/ https://thepinkjourney.in/lessons-beautypreneur-jyotsna-reddy-taught-us-to-get-an-essence-of-an-inspiring-and-successful-career/#respond ]]> Wed, 17 Mar 2021 14:07:34 +0000 https://thepinkjourney.in/2021/03/17/lessons-beautypreneur-jyotsna-reddy-taught-us-to-get-an-essence-of-an-inspiring-and-successful-career/ Mumbai, Maharashtra [India]: Jyotsna Reddy is one of the notable personalities in the beauty industry. She became the youngest entrepreneur in south Asia to launch her cosmetic line twenty beauty. As a passionate philanthropist, she empowered so many women to chase their dreams and be confident in life. She is the epitome of kindness and […]

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Mumbai, Maharashtra [India]: Jyotsna Reddy is one of the notable personalities in the beauty industry. She became the youngest entrepreneur in south Asia to launch her cosmetic line twenty beauty. As a passionate philanthropist, she empowered so many women to chase their dreams and be confident in life. She is the epitome of kindness and grace. Here are 5 important lessons she taught us to get an essence of an inspiring and successful career :

1. Get a balance of your professional and personal life

Jyotsna Reddy reckons it is very paramount to maintain equilibrium in allocating and prioritizing time to both work and personal life. She asserted that balancing various elements in life brings out positive energy to help an individual to grow and enhance their ability to work efficiently.

2. Stand up for your notions, dreams, and work towards for it

Jyotsna Reddy says Dreaming is just to affirm the impossibility to be a possibility. To make it a possibility, one should lay a foundation and action plan to reach the goal. If you believe you are right, no other person shall determine the worthiness of your judgment.

3. Hard work is key to success

Pushing herself to unleash her true potential and having the determination of passion has enabled her to surpass challenging situations with ease. You need to be able to accept any challenges of any degree that takes to be successful.

4. Don’t get any fear of failure near your door

Fear is anything you think that won’t be achieved easily. Thus, this notion has to be changed as it distorts the positive and optimistic mindset. Only if you believe in yourself, you can convince the world to believe in you.

5. Age doesn’t determine Success as it’s just a number

Jyotsna Reddy started as a budding entrepreneur at the age of 18, while most of the youth find themselves struggling to choose their majors. She has proven if you want to do something, the universe will conspire you to achieve it. As she grew at age, her career elevated to much a higher level

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Blown officially launches BlownBox, a unique opportunity to discover and indulge in beauty like never before https://thepinkjourney.in/blown-officially-launches-blownbox-a-unique-opportunity-to-discover-and-indulge-in-beauty-like-never-before/ https://thepinkjourney.in/blown-officially-launches-blownbox-a-unique-opportunity-to-discover-and-indulge-in-beauty-like-never-before/#respond ]]> Sun, 07 Mar 2021 09:57:56 +0000 https://thepinkjourney.in/2021/03/07/blown-officially-launches-blownbox-a-unique-opportunity-to-discover-and-indulge-in-beauty-like-never-before/ BlownBox is a customized curation of luxury hair-care and skin-care products that you can experience before you can purchase them Blown, India’s finest salon and wine bar that opened its doors 3 years ago is dedicated to treating its patrons to an enchanting experience surrounding world-class hair and beauty treatments. Their third anniversary brought to […]

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BlownBox is a customized curation of luxury hair-care and skin-care products that you can experience before you can purchase them

Blown, India’s finest salon and wine bar that opened its doors 3 years ago is dedicated to treating its patrons to an enchanting experience surrounding world-class hair and beauty treatments. Their third anniversary brought to life their vision to create a one-stop destination for everything quintessential: A beauty box curated with luxury hair-care and skin-care samples from brands that are global leaders in the beauty sphere. The BlownBox.

These palatial boxes contain 9 samples of hair-care and skin-care products that have been carefully selected by Blown’s in-house beauty experts and feature various premium brands including Kerastase, LR Wonder Company India, RAS Luxury Oils, Hemports, and House of Tones. BlownBox gives you the unique opportunity to try these products before you decide to invest in the full-size ones. Experience before you indulge!

What makes BlownBox unique, is the presence of products from various luxury brands available for you in one place – you have access to the best of the best in an exciting and hassle-free way. They’re not only the perfect way to treat yourself but also a thoughtful gift that will create notable moments for your near and dear ones who can also experience love and beauty with a BlownBox.

Through the years Blown has become an opulent destination for anyone to indulge in a pampering session. With the launch of the BlownBox, Blown looks at bringing this pampering session to your homes.

Buy your Blown Box now, for an experience of a lifetime! 

Cost: Rs. 1299

Available at the Blown Salon near you

Online Retail: https://www.blown.co.in/blownbox.html

About Blown:

Blown, India’s finest salon and wine bar officially launched in December 2017 in the heart of Bengaluru, a unique concept, and one-of-a-kind luxury space that offers its customers world-class hair and beauty treatments. Over the past 3 years, Blown has successfully opened salons in prime locations across Bengaluru. With Salons located in Vittal Mallya Road, New BEL Road they will soon be unveiling their next location in Indiranagar, creating a new chapter in the success of Blown. Credited to their extraordinary customer service, elegant and chic ambience as well as their association with premium to luxury international beauty brands, Blown has become a go-to premium salon destination for Bengaluru’s clientele.

Check-in, blow-out: everything they do stems from their belief that extraordinary hair days make all the difference.

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This Girl Makes Up to Rs 10 Lakh/Month With Her Instagram & Blog https://thepinkjourney.in/this-girl-makes-up-to-rs-10-lakh-month-with-her-instagram-blog/ https://thepinkjourney.in/this-girl-makes-up-to-rs-10-lakh-month-with-her-instagram-blog/#respond ]]> Thu, 18 Feb 2021 07:34:20 +0000 https://thepinkjourney.in/2021/02/18/this-girl-makes-up-to-rs-10-lakh-month-with-her-instagram-blog/ You do not need a fancy degree or a well-experienced resume to make it. Though only a few have fully achieved and made their life worthwhile with this mantra, you can do it. Here’s an influencer with over 710k followers on Instagram, 66,580 followers on twitter and 172k subscribers on YouTube. Aashna Shroff is a […]

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You do not need a fancy degree or a well-experienced resume to make it. Though only a few have fully achieved and made their life worthwhile with this mantra, you can do it. Here’s an influencer with over 710k followers on Instagram, 66,580 followers on twitter and 172k subscribers on YouTube. Aashna Shroff is a self-made Fashion Blogger, who made it, without a huge degree and first-hand experience in fashion. Her blog The Snob Journal is one of the biggest blogs on the internet and you wouldn’t believe the money she makes off of it.

In an interview with Beer Biceps, Aashna revisited her childhood which ‘made her into what she is today’. Her mother got divorced when Aashna was not even born. Her mom decided to work and raise her daughter while living with her parents and sister, who has down syndrome. Her mother was always working and sweating it out to feed the family which was totally dependent on her income.There was a time when the family had only Rs 1,500 to survive on with nothing to look forward to. Such hardships instilled a sense of responsibility in Aashna from early on and she knew she had to soon be independent and self-sufficient, just like her mom.

Aashna understood the responsibilities she had to take on, fairly early in life. She worked in Euro Kids (pre-school) and went on to complete her course in Early-child education. After getting certified she studied interior designing. After seeing her mom work she wanted to become a set designer and did a course on photography too.

Growing up Aashna was quite introvert, she gained confidence through her career experiences. She is now bold and beautiful.

After opening her online shop, She put in her savings into importing Clothes and Accessories from China. She played around with the clothes and posted them on her Instagram. In fact, She hadn’t even given Blogging a second thought, but some customers nudged her to start a blog and she did. Her mother was first against the idea of her Blogging, she wanted Aashna to completely focus on her online store. But, Aashna managed to balance both Blogging and the store perfectly. The first few months were rough and she didn’t really earn enough.

Aashna Shroff herself has gone on record saying that she wants to work with all kinds of brands, and is not partial towards the “Grade A” ones. Her sole aim has been to create relatable content irrespective of the money offered in campaigns.

Because that is how she began and that is exactly how she is going to continue it. Aashna Shroff merely started by posing in the clothes that were sold on the Snob Shop. She has gone on record saying that Blogging is simply an extension of your personal life. The diva has always practised what she portrayed.

For a girl who was brought up by a single mother, in a bustling city like Mumbai, was inspired by none other than Blake Lively, someone who is extremely open about her journey-her struggles and most importantly about the people who tried to put her down. Aashna Shroff is the perfect example that there are no limitations in life whatsoever.

Source: Times Applaud

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Cosmetic business transformed the lives of two friends Radhe Shyam Agarwal and Radhe Shyam Goenka https://thepinkjourney.in/cosmetic-business-transformed-the-lives-of-two-friends-radhe-shyam-agarwal-and-radhe-shyam-goenka/ https://thepinkjourney.in/cosmetic-business-transformed-the-lives-of-two-friends-radhe-shyam-agarwal-and-radhe-shyam-goenka/#respond ]]> Fri, 29 Jan 2021 19:36:38 +0000 https://thepinkjourney.in/2021/01/29/cosmetic-business-transformed-the-lives-of-two-friends-radhe-shyam-agarwal-and-radhe-shyam-goenka/ Radheshyam Agarwal & Radheshyam Goenka started their life together in school and business. Their cosmetic business succeeded and they earn well. At present friendship is a controversial term in society. Most of the parents think that friendship can destroy the career path of their child. Nevertheless, today we are going to tell you a very inspirational story about […]

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Radheshyam Agarwal & Radheshyam Goenka started their life together in school and business. Their cosmetic business succeeded and they earn well.

At present friendship is a controversial term in society. Most of the parents think that friendship can destroy the career path of their child. Nevertheless, today we are going to tell you a very inspirational story about two friends, which is setting an example for others in the cosmetic business. Two first-generation entrepreneurs set a new racket. They are friends but working for the benefit of each other. Since their childhood, they are in touch with each other. Now they have built an Empire of 8800 crores. They became a friend in school. Both were also good in sports and games as well and later on their joined business together and set a new example of success.

Cosmetic Business

It is confident that both have the same first name Radhe Shyam Agarwal and Radhe Shyam Goenka. One good thing is that their thoughts and dreams are also similar. Both started working in the cosmetic market to start their career in the business sector. They also went to the same college and spent considerable time together. To sell their product in the market they started again with glue and cardboard. Daily packed things and started selling them in the market. This started a shop-to-shop selling business in Kolkata Bada Bazar. This was the starting of their cosmetic business.

Initial struggle

Both the guys were struggling very hard in the market but could not succeed despite the hard work. Father of Radheshyam Goenka noticed this fact and thought of a plan to help them out. Going cost father offered 20 thousand rupees in hand to both the friends. Both friends agreed on a fact of 50% partnership in the business. They started Chemco chemical but unfortunately, this also did not work for them. Destiny may have thought something else for both friends. This worked well for their cosmetic business.

Changing personal life

With the advent of time, their personal life also changed. Both friends got married. Now new economic pressure was there on both friends. They have to be more responsible for their family and have to increase the mean of earning. Due to this reason, both friends started looking for new business opportunities to earn more and have a stable income from the business.

Working for Birla Group

Meanwhile, he also got a chance to work for Birla Group. But this was employment. However, he used this particular job as his learning time and he spends considerable time learning the new tricks from the business. He gained much experience from this job and decided to utilize this particular experience in the business. Considering this he quit the job and started working for him.

Using the experience for Emami Brand

Again they decided to work in the direction of the business of cosmetic products. This time he made up a mind to target middle-class families and their requirements in India. He started when is saying clean and named it Emami. Literally, there is no meaning of Emami but it sounds like an Italian name so he liked this name and preferred it for the newly launched cream. He thought that this might secure a permanent place in the heart of middle-class Indian families. Fortunately there Idea worked well. The cream got popular. They worked on the branding packing and appearance of the cream and gave a mind-blowing look to it.

Endless success

They never expected to get such huge success in life. Gradually the demand for green increased Without Plastic rate. It also left behind the Ponds brand which is said to be Emperor of the powder industry. New experiment and Direct customer relationship became their strength. Gradually they also launched other creams and products. The brand becomes popular with an overall worth of 500 crores. They started hiring many superstars for the advertisement of care for various cosmetic products. Today Emami turn over is more than 8800 crore rupees. They have set a new example of friendship. They also launched fairness cream for men which also got succeeded and they backed huge profit from that.

Source: TimesApplaud

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What are the 5 main categories of cosmetic products? https://thepinkjourney.in/what-are-the-5-main-categories-of-cosmetic-products/ https://thepinkjourney.in/what-are-the-5-main-categories-of-cosmetic-products/#respond ]]> Fri, 29 Jan 2021 19:32:14 +0000 https://thepinkjourney.in/2021/01/29/what-are-the-5-main-categories-of-cosmetic-products/ The cosmetic industry is diverse in nature. It is huge, it is divided into two sections – the drugstore products and the luxe products range. The drugstore range is economical, affordable, and has a huge clientele. Whereas on the other hand, so is the luxury range of cosmetic products? The high-end and international cosmetic brands […]

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The cosmetic industry is diverse in nature. It is huge, it is divided into two sections – the drugstore products and the luxe products range. The drugstore range is economical, affordable, and has a huge clientele. Whereas on the other hand, so is the luxury range of cosmetic products? The high-end and international cosmetic brands too have a large market. You can see all the celebs and makeup artists endorsing these luxury cosmetic brands. The drugstore is you can say a copy of all the luxe brand products at affordable range so that others can also use.

There are many Indian companies that produce drugstore cosmetics. From eyeliner kajal pencils to gel liners and liquid liners, from glitter eye shadows to liquid and matte shadows, from matte liquid lipsticks to bullet lipsticks, the highlighters and blushers and body glitters, you have everything available in the drugstore range. The latest additions are the cheek and lip tints by numerous drugstore Indian brands.

The vast majority who work in the beauty business for large to medium estimated organizations have some expertise in one sort of herbal product.

Cosmetic Products Categories –

Formulators at contract producers or advisors have significantly more occasion to chip away at the various sorts of restorative items, however even they are restricted by the activities that come to them. If you need to be a finished restorative physicist and expand your vocation adaptability, you ought to find out about the items in every corrective classification and the nuts and bolts of how to make those recipes. The initial step to that is to know the items in every one of the classifications.

The restorative item industry is one of the quickly developing areas in the most recent decade. The utilization of restorative items has expanded massively lately, which represents its development. Alongside numerous synthetic compounds, the utilization of homegrown herbal products has increased. In the most recent years, there has been a rise in herbal product manufacturers and small homegrown businesses. They are contributing largely by producing natural cosmetics over chemical-based cosmetic products.

There are a ton of items that are both produced and imported from different nations. These items fall under five significant classifications dependent on the body part on which it is utilized and the motivation behind it.

  • Haircare range
  • Skincare range
  • Personal care range
  • Face care range
  • Treatment range

Skincare range

represents around 30% of all cosmetics. This is the biggest market that is captured by various high-end and drugstore brands. The skincare range is the only range that is the biggest among any other ranges. Skincare items include all sorts of creams, powders, serums, essential oils, face washes, scrubs and toners, body lotion, sunscreen lotions, and the list is endless. There are so many items and products in this category that you really need to be a pro at using these cosmetic products.

Hair care ranges

Haircare items are the second most famous and hot selling cosmetic products. 2020 has taught me so many things. And one of them is the use of homegrown, herbal, and vegan products. Numerous small to medium brands and even homegrown brands have got the opportunity to launch various haircare range. This new range is unique and simple. herbal packs, herbal shampoos according to all hair types, herbal hair serum, oils, and whatnot. herbal packs, masks, and oils have been the most popular herbal cosmetic products in 2020. And they will continue to be so.

Like the skincare gathering, hair items can likewise be sorted by how they work and what they do. The hair items most often bought are the ones intended to eliminate things from the hair, similar to shampoos. Some are intended to be left on like leave-in conditioners, hair gels, fundamental oils, and so forth.

Face care range

This class incorporates natural beauty care products that must be utilized, especially on the face. These scope of items sort of cover with the skincare items. This scope of classification represents 30% of market deals. The thing that matters is while all the face care items are on the skin, not all skincare items can be utilized on the face. A portion of the face care items incorporate face wash, face clean, toner, sun creams, face packs, facial units, face gels, serums, and so forth.

Personal care range

Other individual consideration items are the new excellence item class. This class represents around 15 to 20% of the market deals. These incorporate items for oral consideration, for example, toothpaste, mouthwash, and brightening items. They additionally incorporate cleansers, washing gel, cleansers, rubbing oils, intimate washes, and so on. These are as important as any other range. After all, you cannot neglect personal care items.

Treatment care range

This kind of Treatment care item is intended to fix explicit skin or hair issues. For instance, there is a particular sort of cream that is focused to fix skin break out, acne scars, pigmentation, freckles, and aging signs. The same goes for your hair issues like extreme hair fall, dandruff Treatment, baldness, etc. there are so many products in each range that you have to address your issues and then only use the products.

There are also brands that have come up with various solutions like customized skincare and hair care packages. They will get you to fill an online form wherein all your skin/hair types will be asked, and accordingly, the doctors and cosmetologists will customize various products for you. Seems this lockdown has rather brought new opportunities for small-scale business owners this year.

Source: HealthWellness

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How can organic beauty products be a table turner? https://thepinkjourney.in/how-can-organic-beauty-products-be-a-table-turner/ https://thepinkjourney.in/how-can-organic-beauty-products-be-a-table-turner/#respond ]]> Fri, 22 Jan 2021 21:00:05 +0000 https://thepinkjourney.in/2021/01/22/how-can-organic-beauty-products-be-a-table-turner/ In this world of glamour, there might be hardly any person who is in the position to compromise his or her beauty. This segment constitutes one of the most important concerns in this world. For maintaining the level of their beauty, people these days are trying their hands on different types of cosmetic products. However, […]

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In this world of glamour, there might be hardly any person who is in the position to compromise his or her beauty. This segment constitutes one of the most important concerns in this world. For maintaining the level of their beauty, people these days are trying their hands on different types of cosmetic products. However, the important question which arises is that are they really successful?

Well, the truth is the complete opposite of the reality which is being witnessed by the people. These artificial products are far away from the actual expectations of the people. In this situation, reliance must be placed over the doctrine of old is gold. Yes, that’s true. The wonders which these artificial products couldn’t do can be easily done by organic homemade beauty products.

They hold the potential to turn the tables and enhance the inner beauty of any person to the maximum possible extent. In this situation, there is a further need to ensure that the importance of these products is not undermined in any manner.

The catena of benefits which these products promise have been summarised as follows:

No added chemicals

Yes, that’s true. There are no added chemicals and artificial compounds in these organic and natural beauty products which have been specifically curated using the best organic compounds. There are so many advantages of using this product. They don’t have any sort of side effects in any manner. They instead give a helping hand to enhance the effectiveness of the look.  They are the safest for usage.

Long-lasting results 

Unlike artificial products which are known for giving only temporary results, these organic beauty products are also helpful to ensure that the duration of their effects is able to last long for a considerable duration of time. These products are very effective for their long term healing and are greatly in demand these days. They are helpful to heal the damaged parts of the skin and at the same time are helpful to ensure that the skin is not damaged in any manner. Isn’t that amazing?

Cost-effective 

There might be many persons who would be reluctant to spend a lot of money over buying these beauty products but under the want of social obligation end up spending thousands on them. In such situations, the ultimate solution would be to ensure that the cost-effectiveness is maintained and the results which are desired are also obtained and practiced. Therefore, in order to maintain a proper degree of cost-effectiveness, reliance must be placed on organic products. They are not at much costly and at the same time, very helpful in the long run. They don’t increase the financial burden on the people.  

Precautions

Excess of everything is bad. Yes, that’s true. Therefore, care must be taken before using this product. Even organic products can be a bit dangerous if their usage is not regulated. In such a situation the resort must be placed on the fact that proper care and caution should be taken before blindly relying on any product. The list of the precautions which should be taken while using these organic products have been summarised as follows:

  • A doctor must be consulted to use this product.
  • The persons who use organic beauty products should read the ingredients in the best possible manner. They must then ascertain if they are not facing any sort of allergies to them.
  • Care must also be taken to ensure that these products are not exposed to direct sunlight.
  • Furthermore, it is noteworthy to mention that the amount of their usage should be regulated in the best possible manner for promising healthy and effective results.

Conclusion 

Therefore, this entire range of arguments is enough to expound that organic beauty products are truly a table turner. They play a vital role in enhancing the beauty of the person to the maximum possible extent. At the same time, they are very helpful to ensure that the person who uses them is satisfied.

Source: Health Wellness

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