A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

Just 20 years ago, the idea of a female entrepreneur heading up her own company would have seemed too ambitious idea. Today female entrepreneurs are leading and starting their own companies even more.

Female entrepreneurs are entering into every sector be it finance, media industry, technical field, medical equipment, and revamping the ever-evolving world of technology. They are definitely breaking that glass ceiling and climbing through.

Check out these must-read books for female entrepreneurs and get inspired to create your own entrepreneurial story!

1. The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success.

Author- Grace Killelea

Every day many talented, hardworking women are passed over for promotion. It’s easy to blame corporate structure that we think favours men, author Grace Killelea identifies another culprit: Confidence. Men tend to overestimate their abilities and women often sell themselves short.

The Confidence Effect helps women to speak out, take a risk and assume leadership positions with assurance. And teaches women to be more confident and take one step at a time. In this book, women learn practical strategies with the 4 R’s of success- Relationship, Reputation, Results, and Resilience.

2. She Means Business: Turn Your Ideas into Reality and become a wildly successful Entrepreneur.

Author- Carrie Green

Are you ready to hop on the entrepreneur train? Do you want to turn your ideas into reality and build a successful business? This is your best time to say yes! In this book, Carrie Green shows you how to face the challenges you get in running a business, and from her experience, she teaches all this. She first started her online business at the age of 20- she knows what it’s like to be an ambitious and creative woman with big dreams and determination.

This book helps you guide in moving past your fears and doubts that can get in the way. Understand your audience, so you can truly connect with them. Create a brand and build a tribe of fans, subscribers, and customers. This book provides with honest, realistic, and practical tools you need to follow and bring your vision to life.

3. Girl on Fire

Author- Cara Alwill Leyba

As the cover page says- How to choose yourself, burn the rule book, and blaze your own trail in life and business. This book truly teaches you to keep going in your toughest times too.

Entrepreneurs need constant motivation to keep going, Girl on Fire is the right book that will push you to get things started. It advises women to keep going and find their opportunities and not just keep waiting for them. It teaches women to create their own opportunities by being trailblazers and believing in their intuition.

4. Lean In

Author- Sheryl Sandberg

 If you are a woman who wants to climb a professional ladder or enter an entrepreneurship journey, Sheryl Sandberg’s book Lean In is best to follow. Packed with personal experiences and practical tips, the book is monumental for helping women reach their full potential.

You might have heard a few stereotypes such as either choosing your career or family. You can’t handle both at the same time. This is what the author of this book explains, that it’s possible to have both, no matter what others say.

It also throws light on gender differences in the workplace and how women can overcome them and discover possibilities.

5. Thrive

Author- Arianna Huffington

 In this book, Arianna Huffington makes a compelling case for the need to redefine what being successful means in today’s world.

Being a women entrepreneur can be exhausting, and it affects our mental health as well. This book provides research-based advice to slow down and connect with yourself in between. It is inspired by the personal health challenges faced by the author when she fell down and broke her cheekbone and had a nasty gash over her eye. This was all result of exhaustion and lack of sleep. As the cofounder and editor-in-chief of the Huffington Post Media Group — one of the fastest growing media companies in the world — celebrated as one of the world’s most influential women. After all this, she wondered is this what success feels like.

She has linked her drive for money and power to two legs of a three-leg stool. They might hold up for some time but in long run will collapse. We need a third leg—third metric for defining success to really thrive.

There you go a comprehensive list of 5 must-read books for female entrepreneurs to succeed regardless of challenges and obstacles. Let me know which one was your favourite.

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Aditi Kapur Chawla, an entrepreneur, a mother, a wife and a woman – started The Leather Story right before the world came to a halt in lieu of Covid-19. Even with the challenges faced as a new brand, the world crisis did not stop Aditi from pursing her passion for shaping a brand that speaks all things accessories. One thing that keeps her going is the constant urge to learn and evolve in the lifestyle space. As an independent business owner, her advice to other young entrepreneurs is to constantly keep ideating to think outside the box.

One example from her own personal experience, is of The Leather Story itself. The brand was launched in February 2020 keeping gifting category in mind, and in lieu of the unprecedented times the brand shifted gears to diversify and add value to it’s customers and the market needs. Given the times when travel was at hault, Aditi came up with an interesting category called ‘Work from home’ that further evolved to add Tech Accessories, keeping the changing shift of real to reel life.

Given the circumstances, a homegrown premium brand would usually shy away from experimenting product categories, yet Aditi choose to take the plunge based on her learning about the market gap in leather accessories for the modern Indian who would love to organize by investing in products that add value for purchase.

“We as women, usually forget that we foster a very strong community amongst ourselves & can be great strengths to each other. It’s about breaking that barrier to enroll in communities that offer to learn a lot from fellow entrepreneurs.”
Aditi Kapur Chawla, Founder, The Leather Story

Apart from learning and growing, and being a brand amidst the pandemic, Aditi comes with a fair share of her own challenges and lessons even after being fortunate enough to not face major discrimination as a woman. Considering her years of past experience in the industry, she believes every start-up faces speed breakers. To name a few, it could vary from registering a company, having an office address, shaping agreements that validate your business, and more. These barriers, tend to become irritant when the process prolongs over a period of time. Having said that, Aditi believes women can multi-task, and if that can be played as your strength – this quality can help any start-up that requires management for its early days.

Being a part of the startup journey, Aditi found herself being the sole person behind everything the brand required, from QC to packaging to even coordinating with the logistic partner. Rather than letting these factors demotivate her, she took it as an opportunity to plan ways of working and designed an SOP that could be followed by her team.

Some insightful takeback from Aditi that young entrepreneurs can stand by are as follows:

• Before you launch, indulge in objective research and learn about your audience by reaching out to them to understanding exactly what they want or what they are missing. Ensure your idea fulfills that need.
• Add value to product or service that fulfills or solve a problem.
• Be open to any feedback and constructive criticism, as you’ll always need a Devils’s advocate to keep you ideating.
• Lastly, Don’t give up on your belief and accept failures as it’s true, that you can’t keep everyone happy, you’re not selling ice-cream! Even if you are, there will always be someone who dislikes a flavor.So, get going, ideate, evolve, innovate and keep up the spark, as no one will ever believe in your idea as much as you do. All you need is to catch on a wave that takes you on a ride and solves a problem or adds value to a need. Rest, we all sail though the rough waters to reach the island called success.

  For more details and to purchase, visit: www.theleatherstory.com

  Instagram: www.instagram.com/theleatherstoryofficial/

  About The Leather Story

  The Leather Story is a unique tale of design and artistry, offering a wide range of unisex products to make organizing stylish. All the products they offer are of premium quality, with a collection created to fit the modern lifestyle.

  Watch Organizer Collection

  

The post Behind The Leather Story’s – Aditi Kapur Chawla’s Success Mantra appeared first on The Pink Journey.

The environment-friendly gift box in red color is a soulful way to express one’s feelings with loved ones. Locally sourced, the scrumptious strawberries are meant to create a heart-to-heart connection for people who are committed to making this world truly beautiful with love, kindness, and empathetic behavior.

As WhiteCub – that serves only plant-based products and the customer base is health-conscious, the items inside Valentine’s Gift Box devoid of any inter-esterified fats, trans fats, or palm oil. Also, the brand’s production process involves no risk of cross-contamination with animal products.

On the launch of Valentine’s Gift Box, Ms. Sonal, Founder and CEO of WhiteCub says, “Love is the need of all living creatures and animals are no exception. Food, especially tasty food and desserts are our legitimate desires and when we share them with others, they strengthen our bonding. But, this love and bonding among humans should not cause cruelty to animals. That’s why this Valentine’s Day; WhiteCub has launched a gift box that is based on guilt-free indulgence. So, let’s show our love to animals as well by having guilt-free desserts.”

“Apart from the gift box, we also offer delicacies such as Sinful Chocolate, Red Velvet Cake and a wide range of Vegan Ice Creams, including our very popular Strawberry Crush flavour.” Ms. Sonal added.

WhiteCub aims to expand its product portfolio to fill the void in the dairy-free Vegan market segment.  The gift box contains unique assortment of products and will be available on their official website.

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