The brand is redefining the industry by focusing on design and structure of their products that can reinvent itself to Indian women with a better fit and comfort.

The sister- duo state, “The utmost priority in the intimate apparel industry is the experience on how you wear your lingerie. What we as a brand really understood during the lockdown was that everybody wanted to stay comfortable at all times, so our attempt was to try, and create bras, and underwear that really feel like your second skin, and feel like a part of your body.”

Candyskin has worked on different types of fabrics. Looking back at pre-covid times, the brand has worked on anti-bacterial, anti-itchy, sweat-absorbent fabrics. The brand aims to constantly work on light, nice, breezy, airy fabrics like organic and pure cotton, cotton-like modal, and more. With comfort being it’s top priority, the idea is to develop an identity of being called a second skin to women’s body that fits into the Indian weather conditions.

Candyskin products are designed in-house by our creative team, keeping in mind the style, body type, weather, fabric focusing on Indian body type. The design team spends months on research and development to carefully curate and create fashion-forward designs that are not in the market. They also focus on the final product that offers functionality and is a step ahead in style following the fashion trends.

Each collection is made considering the season, hence, not only giving the perfect fit, lift and comfort but also matching the weather conditions. Each product goes through a step-by-step process from the beginning till the end. Once the product is ready, it goes through a fit trial and quality check before being launched into the market.

Our products are available in 21+ sizes suitable for all ages and body types. Although our brand might seem young and fashionable, we cater to older women, too, as we understand their comfort, and all that they are looking for, or require while searching for the perfect lingerie.

Their collections focus on creating sexy, comfortable, great fitting styles with an X-factor at affordable prices made from high-quality materials. Candyskin stand for luxury, quality and comfort at its finest and want to create an Indian brand that Indian women can resonate with easily.

To shop & view their latest collections visit www.candyskin.com

Inputs by- Candyskin

The post Redefining the apparel industry by creating products keeping Indian Women’s body type, style and Indian weather conditions appeared first on The Pink Journey.

What does it mean to take care of clothes in a sustainable way? Having truly sustainable garment care practices starts from being mindful of the materials used while shopping, considering how long they would last, to washing it, storing it, and finally mending and disposing it. In this life cycle of the garment, we’ve to be a little more attentive than we may be at present, at every stage of the cycle. It all starts from the first step – shopping. 

If you buy sustainably, it remains sustainable. Which means, the clothes will automatically last longer than the fast fashion garments in your wardrobe. Capitalizing on this first step, Reshma Dalal emphasizes on the need to buy not only sustainable materials but also styles and designs that would transcend seasons. Her label, tara and i, works on making everyday essentials effortless and joyous, with garments that you can throw on in a jiffy and yet feel great in. 

Moreover, upcycling and a zero waste policy are employed at tara and i. Dalal tells us, “We make our tags from the leftover trimmings. It sometimes is also transformed to a belt, an accessory or a piece of craft. We don’t use plastic and we’re trying to steer towards more certified fabrics.” An example of this would be the Joy collection by tara and i where only Tencel was used which is sustainable, natural and bio-degradable. “We’re trying to cover all areas of production to come out as a sustainable label. So, when we say care for your garment, it can easily be done once you step into the sustainable garment cycle.” 

As a label, tara and i strives to continuously undertake this responsibility to be a part of the sustainable fashion movement. Perhaps it’s us who’re left to do our part as a conscious consumer. 

The post Reshma Dalal Explains Why Demand For Sustainable Fashion Has Driven Clothing Care appeared first on The Pink Journey.

Corset Tops

We saw a lot of cropped rib tops in 2021. This 2021 is transitioning the 2020 crop rib top trend into corset tops. They can be casually worn with wide legged denims or even fitted pants. The corset top trend is a big inspiration from the off duty model look which has been on a watch out since a while now.

Minis

The mini length in dresses, skirts and shorts will be back in 2022. We all did see a snippet of mini skirts in 2021, specially in the street style. The mini length will be popular in all the bottom wear categories this year. We can already see a catalogue of minis on many fashion platforms like Stargate Club & Urbanic.

Cut outs

The 2010 teenage trend of cut outs is back in 2022 for all of us. It is a glamour trend this time and hence we will see cutouts in the occasion/ party wear category. A lot of icons like Kendall Jenner and Dua Lipa were seen flaunting this trend and it is all set to hit the commercial market in 2022.

Bralettes

Bralettes was the most watched out trend in 2021 but didn’t make it to many wardrobes. 2022 will see this trend widely available on a lot of trend focused ecommerce sites and other popular retailers. People observed this trend last year and are now all ready to flaunt it themselves.

Volume Sleeves

Volume sleeves have been an evolving trend. Initially volume sleeves were seen only as a part of occasion wear outfits, however people are now all ready to take over this trend for casual dressing. Volume sleeves can be worn as a statement piece with casual denims, shorts or skirts which make this trend wearable for everyday wear.

A lot of micro trends which have been peeping in since the last two years will be making a grand entry this year and will be here to stay. The year 2022 is going to be a year where people want to try out new styles since they have missed so much in the last 2 years.

The post 5 Trends to watch out for 2022 by Mitali Joshi appeared first on The Pink Journey.