A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

The brand is redefining the industry by focusing on design and structure of their products that can reinvent itself to Indian women with a better fit and comfort.

The sister- duo state, “The utmost priority in the intimate apparel industry is the experience on how you wear your lingerie. What we as a brand really understood during the lockdown was that everybody wanted to stay comfortable at all times, so our attempt was to try, and create bras, and underwear that really feel like your second skin, and feel like a part of your body.”

Candyskin has worked on different types of fabrics. Looking back at pre-covid times, the brand has worked on anti-bacterial, anti-itchy, sweat-absorbent fabrics. The brand aims to constantly work on light, nice, breezy, airy fabrics like organic and pure cotton, cotton-like modal, and more. With comfort being it’s top priority, the idea is to develop an identity of being called a second skin to women’s body that fits into the Indian weather conditions.

Candyskin products are designed in-house by our creative team, keeping in mind the style, body type, weather, fabric focusing on Indian body type. The design team spends months on research and development to carefully curate and create fashion-forward designs that are not in the market. They also focus on the final product that offers functionality and is a step ahead in style following the fashion trends.

Each collection is made considering the season, hence, not only giving the perfect fit, lift and comfort but also matching the weather conditions. Each product goes through a step-by-step process from the beginning till the end. Once the product is ready, it goes through a fit trial and quality check before being launched into the market.

Our products are available in 21+ sizes suitable for all ages and body types. Although our brand might seem young and fashionable, we cater to older women, too, as we understand their comfort, and all that they are looking for, or require while searching for the perfect lingerie.

Their collections focus on creating sexy, comfortable, great fitting styles with an X-factor at affordable prices made from high-quality materials. Candyskin stand for luxury, quality and comfort at its finest and want to create an Indian brand that Indian women can resonate with easily.

To shop & view their latest collections visit www.candyskin.com

Inputs by- Candyskin

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