Brands today have presence over multiple platforms like social media, marketplaces, websites & offline channels. While they want to be more relatable, inclusive and keep up with the times, it is essential to have consistent communication through all the channels. Through creative visual storytelling, people are enabling the brands to connect and communicate with their audience through interactive and innovative routes.  Coming up with concepts and ideas help a brand to instantly relate to the target audience and connect with them while they scroll through the infinite content available online. Brands should strive to create content that catches the viewer’s attention and get them to understand the brand better.

The Millennial & Gen Z population has been the quickest and widest adopters of smart devices like mobile phones and tablets, and the dramatic shift in digital media consumption on mobile phones by over 460% over the last decade only proves this. At this point of time, brands should aim to captivate this increasing audience by creative visual storytelling through interactive media to boost online traction of online first brands.

With constantly changing trends, it’s imperative that brands keep updating their digital content and keep their communication relevant. Understanding how commercially expensive and time consuming it can be for brands to keep churning out creative content on a daily basis is very important for the content creators and creative designers. And that’s why, most of the global and big brands choose virtual storytelling, because it helps them to get maximum ROI and helps them connect the most with their target audience on an emotional level.

Virtual storytelling is the only way which has empowered brands with increase in daily traction and click through rates which is why we have seen over 90% retention rate since our inception.

About The G-Story:

Founded in Mumbai 2020, The G-Story is a creative and technology-based fully-service digital agency headed by Gayatri Jhaveri Patel. The agency delivers core expertise in social media, digital strategists, technologists, content creation, planners among others. The company has worked across brands like Nykaa, Gucci, Body Shop, Dot & Key, Anita Dongre, Lakme, Lè15 Patisserie, Fizzy Goblet, and many more brands. With the office in Mumbai, the agency services clients in India and many other regions of Asia. the agency has worked with 600+ clients and knows what it takes to convey your brand’s ethos and break the clutter. With the client’s success being integral to every operation, The G-Story aims at becoming the global name in the Indian agency space.

Inputs by- Gayatri Jhaveri Patel, The Founder of The G-Story

The post Virtual Storytelling Is The Best And The Perfect Way To Connect With Today’s Millennials And GenZs appeared first on The Pink Journey.

I began my career with Mu Sigma, a technology company, and got the opportunity to work with Fortune 500 companies in the USA.  I am an avid reader and hence being a storyteller comes naturally to me. I wrote two books, the first one ‘Y.O.U’  was announced as a best-seller by The New Indian Express & the Oxford bookstores, and the second book was titled ‘How I was forced to become a staunch RACIST’. When I decided to pursue entrepreneurship, I decided to stick to the media space where I authored 70 original scripts. I exited after 3 years when my company was acquired by a Bombay-based production house. My experience with my first start-up gave me the insight that even large corporations make marketing decisions based on how they feel about the content instead of using data to get the best results. Here is where I stepped in with Instoried to help marketers/ content creators or just about anyone to create content that is more empathetic and thereby more likely to convert. Humans are emotionally driven and it is important to communicate with empathy be it in business or in personal relationships. Instoried has been on the forefront of the empathetic revolution for content.

What are the biggest hurdles that you faced in your journey?

My biggest challenge was getting the team in place and ensuring that there are always enough funds to spend for the same. After my savings were exhausted, I had to break my PPF account, despite my parent’s disapproval. Subsequently, I mortgaged my jewelry and used the money to pay salaries. Once the team was set, I was confident of our journey being positive even if it would have a few hurdles in between. I am very happy to share that we now have an outstanding team, 60% of which are women.

Failures are the best teachers so how did you overcome that?

I strongly believe that a failure only happens if you conclude it as a failure. If you are persistent, innovative, and agile you can always convert a failure into an opportunity. In my own case, because I knew that a fund shortage is only a temporary setback if you allow yourself room to innovate and grow, I persisted and invested my own personal savings to grow. You don’t fail if you persist and are quick enough to make changes to the way you do things.

Your opinion on the current situation of OTT platforms or the scope for young writers

OTT platforms provide lucrative prospects to budding content creators. Demand for OTT content based on geo-demographics is on the rise, both within India and internationally. I think the year 2022 is definitely going to be an exciting year for OTT players as the content pipeline will be stronger than ever.

Share 3 advice for young entrepreneurs and storytellers

1. Persevere and don’t stop!
2. Team is everything. Running a start-up is not a one man show!
3. Money, name and success are all transient. The only one that prevails is the relationship with humans. So be grounded, humble and empathetic in life.

The post In Conversation With Sharmin ALi- An author, Entrepreneur And Writer appeared first on The Pink Journey.