A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

So here I am, Chetna Mahajan, at the age of 42, beginning the second innings of my career with something that took a back seat in my life 25 years back. It is painting and sketching.

Let me take you to the flashback where a seven-year-old me used to draw and paint pictures all by myself while my fellow kids used to take help from their parents. Soon I was taking part in various painting competitions in school and winning them too. Even the kids from my vicinity used to come to me with charts and big smiles to get their projects made by me. And I was always happy to Help.

At that time, being an artist was not considered a profession and since I was good academically too, I did B.Tech and then MBA and landed a job in the banking sector. I used to write in my CV that my hobby is Painting and Sketching. So once an interviewer asked me to make his sketch. So, forget about the questions, there I was, making his sketch impromptu and guess what!! I cleared the interview.

After my marriage, I was still working until the birth of my daughter. In the absence of any support, I took the most difficult decision of my life i.e., quitting a successful career to take care of her. After four and a half years, I was blessed with my son. I have enjoyed motherhood to the fullest and have been a hands-on mother to them. Both my kids are also interested in painting and often make lovely pictures. It’s been 10 years of career break and with two kids, I am a full-time homemaker. I never regretted my decision to quit my job but yes, the financial independence as well as the urge to do something on my own was something I always missed.

So last year, I started searching for a job preferably WFH so that I can give enough time to kids too. Even after Six months of trying I could not find a suitable job. Then, my sister and cousin motivated me to start a page on Instagram and post my work as they were aware of my talent and insisted that there is so much recognition of artwork in the last 2-3 years.

Like every housewife, being too occupied with our household priorities and routines, it took me another 4 months to actually START. Yes, that’s a big word for us. I made an Instagram page and started posting pictures of hand-painted little things initially like bookmarks and fridge magnets. Even making reels and managing social media accounts was a big challenge for me. I was not confident about where this page will lead but one thing, I was confident about was the quality of my work and my dedication.

Now, after seven months, the amount of love and feedback I get keeps me going. I truly didn’t expect to grow this much that now I am getting good orders, am taking workshops also, and will be launching my own art & craft classes and that too without compromising my responsibilities at home.

My mantra for life is “Whatever you do, make sure it makes you Happy”. Even the tiniest of things that make you happy, should be part of your life. It’s the happiness that painting gives me that motivates me and the thought that one day, my kids will be proud of me.

My message to all my fellow artists or moms is to START. Take that small, tiny step to follow your dreams. One step will lead to many more steps and will take you on the right path. The journey will bring many challenges but keep on moving nonetheless how slow it may be. Believe in your talent. If not successful, this will surely make you happy. And that’s what we all want in life. Right?

You can reach me out on Instagram

@art_vibesbychetna   

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