A creative content studio that creates the most aesthetic and luxurious content for prominent brands like Dharma productions, Netflix, Amazon Prime, Nykaa, Lakme, TATA Cliqs, Tiger Baby and more.

BTG has expanded to a team of close to 80 creative individuals who generate strategies for the brand identity to content development, from visual direction to production shoots, from luxe editorial concepts to new OTT productions and has more than 37 events, 151 films, and 1000+ hours of production to its credit in the span last 4 years.

1. What inspired you to take on clients from the travel and luxury fashion industries?

Team BTG: The allure of travel and luxury is irresistible to a lot of us. Who wouldn’t want to indulge in their creativity while providing top-notch experiences and services? We make it possible for brands to tell their unique stories through clutter-breaking content. We don’t just throw together any old marketing strategy and call it a day. We tailor our approach to each client’s individual needs to connect with their audiences in a memorable and meaningful way.

2. Can you share a time when you had to deal with a difficult client request and how you handled it?

   Team BTG: For aeons, at the start of our business we’d be met with rigid board rooms of 50+ men, who wouldn’t be able to take our team of young women seriously. Once the MD of a leading OTT platform asked us “Out of curiosity, are there no men on your team?” At the end of a gruelling three-hour pitch. The silly question obviously, contrary to popular belief we love the men on our team. We were quick to revert with “There are men, but they just don’t sit at the top”. Rest assured we won the pitch.

   3. How do you approach working with designers or content marketing teams to create unique and exclusive experiences for your clients?
      

   Team BTG: Collaboration is key when it comes to unique and exclusive experiences for our clients. We like to start by getting to know them and understanding their strengths, interests, and areas of expertise. Then, we brainstorm together and come up with ideas that play to each other’s strengths. We think it’s important to be open to feedback and be willing to pivot on our ideals. Sometimes, the best ideas come from unexpected places, so we try to create a culture of collaboration where everyone’s ideas are valued. We firmly believe our women’s leadership, right from our producers and managers to our cinematographers and designers has been the secret sauce to our global large-scale productions, international presence, and our 16x growth over the last couple of years.

   4. How do you stay up-to-date with the latest lifestyle and fashion trends and fads? 

   Team BTG: Read, a lot. Watch, a lot. Of course, we also keep an eye on industry publications and attend various events and shows. We are fortunate to have established partnerships with some of India’s most prestigious brand names, including Dharma Productions, Tiger Baby, Nykaa, Lakme Fashion Week, and many others. Our team of 35 young professionals, combined with our extensive network of over 50 creative freelancers, work together to provide exceptional content and production services that are reflective of current trends and styles, both locally and globally. Furthermore, our global presence in major cities like London, Los Angeles, and New York, as well as emerging markets like Cyprus, Dubai, Lagos, Kenya, and Hong Kong, enable us to stay on top of the latest global trends in the industry.

   5. What do you believe are the most important skills for someone in the travel and luxury fashion business?
      

   Team BTG: You need to be a multitasker. In this space, there are always a million things going on at once, from booking flights and hotels to coordinating shoots of all scales. So, you need to be able to juggle a lot of different tasks and priorities at once. We’re often times shooting at multiple different locations at once. We think it’s important to have a penchant for innovation. The travel and luxury fashion space is ever-evolving, and you need to be able to stay ahead of the curve and come up with a boatload of fresh ideas. Whether it’s a new hotel or a bold new fashion brand, you need to be able to think outside the box and push the boundaries of what’s already been done.

The post A Creative Tale: How One Studio is Redefining Aesthetics in Brand Content Creation appeared first on The Pink Journey.

Just 20 years ago, the idea of a female entrepreneur heading up her own company would have seemed too ambitious idea. Today female entrepreneurs are leading and starting their own companies even more.

Female entrepreneurs are entering into every sector be it finance, media industry, technical field, medical equipment, and revamping the ever-evolving world of technology. They are definitely breaking that glass ceiling and climbing through.

Check out these must-read books for female entrepreneurs and get inspired to create your own entrepreneurial story!

1. The Confidence Effect: Every Woman’s Guide to the Attitude That Attracts Success.

Author- Grace Killelea

Every day many talented, hardworking women are passed over for promotion. It’s easy to blame corporate structure that we think favours men, author Grace Killelea identifies another culprit: Confidence. Men tend to overestimate their abilities and women often sell themselves short.

The Confidence Effect helps women to speak out, take a risk and assume leadership positions with assurance. And teaches women to be more confident and take one step at a time. In this book, women learn practical strategies with the 4 R’s of success- Relationship, Reputation, Results, and Resilience.

2. She Means Business: Turn Your Ideas into Reality and become a wildly successful Entrepreneur.

Author- Carrie Green

Are you ready to hop on the entrepreneur train? Do you want to turn your ideas into reality and build a successful business? This is your best time to say yes! In this book, Carrie Green shows you how to face the challenges you get in running a business, and from her experience, she teaches all this. She first started her online business at the age of 20- she knows what it’s like to be an ambitious and creative woman with big dreams and determination.

This book helps you guide in moving past your fears and doubts that can get in the way. Understand your audience, so you can truly connect with them. Create a brand and build a tribe of fans, subscribers, and customers. This book provides with honest, realistic, and practical tools you need to follow and bring your vision to life.

3. Girl on Fire

Author- Cara Alwill Leyba

As the cover page says- How to choose yourself, burn the rule book, and blaze your own trail in life and business. This book truly teaches you to keep going in your toughest times too.

Entrepreneurs need constant motivation to keep going, Girl on Fire is the right book that will push you to get things started. It advises women to keep going and find their opportunities and not just keep waiting for them. It teaches women to create their own opportunities by being trailblazers and believing in their intuition.

4. Lean In

Author- Sheryl Sandberg

 If you are a woman who wants to climb a professional ladder or enter an entrepreneurship journey, Sheryl Sandberg’s book Lean In is best to follow. Packed with personal experiences and practical tips, the book is monumental for helping women reach their full potential.

You might have heard a few stereotypes such as either choosing your career or family. You can’t handle both at the same time. This is what the author of this book explains, that it’s possible to have both, no matter what others say.

It also throws light on gender differences in the workplace and how women can overcome them and discover possibilities.

5. Thrive

Author- Arianna Huffington

 In this book, Arianna Huffington makes a compelling case for the need to redefine what being successful means in today’s world.

Being a women entrepreneur can be exhausting, and it affects our mental health as well. This book provides research-based advice to slow down and connect with yourself in between. It is inspired by the personal health challenges faced by the author when she fell down and broke her cheekbone and had a nasty gash over her eye. This was all result of exhaustion and lack of sleep. As the cofounder and editor-in-chief of the Huffington Post Media Group — one of the fastest growing media companies in the world — celebrated as one of the world’s most influential women. After all this, she wondered is this what success feels like.

She has linked her drive for money and power to two legs of a three-leg stool. They might hold up for some time but in long run will collapse. We need a third leg—third metric for defining success to really thrive.

There you go a comprehensive list of 5 must-read books for female entrepreneurs to succeed regardless of challenges and obstacles. Let me know which one was your favourite.

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A 19-year-old Economics student from Jaipur, Rajasthan, Rashi Vashisth, saw the pandemic as a perfect opportunity to make the digital space more affordable and accessible to businesses, and at the same time add value to their brands.

After working for several brands as a digital marketer, her quest for perfection led her to the idea of starting the Shag Infotech. As believed, with an efficient team, she can add more value to the brand’s identity than just creating social media and managing their accounts.

In a generation where the entire world has shrunk into the 6-inch screens of mobile phones, a good digital presence is a must to increase the brand awareness of the business.

Rashi’s efforts to make the digital space more accessible to the businesses and build a digital marketing agency that personalizes the entire experience for the businesses is a huge step in the direction. In a few months, Rashi and the team of Shag Infotech have established an astounding client base. The team has supported the clients in each step from executing the brand campaigns to establishing a firm brand name in the market, as Shag Infotech perceives itself as the extension of the internal team of the client.

“The needs of the small businesses, who are unable to afford the services of the top-notch agencies and lag when it comes to making a mark in the digital space. The step of making the services affordable and accessible will enable the start-ups and small businesses which came up in the pandemic to take advantage of the platform provided by the digital media to spread awareness and build their brand,” said Rashi Vashisth, Founder, Shag Infotech Private Limited.

Women became the driving force and have been leading several start-ups in the country. The start-up boom in the country has reinforced the agenda of women’s empowerment in the country. Rashi Vashisth is a living testimonial of the fresh perspective and innovative ideas that women can bring to the workplace. The success of Shag Infotech and the contribution of Rashi in building the brand is an inspiration to the young girls who are aiming to get into the world of business.

On this women’s day, we celebrate the success of innovative women like Rashi Vashisth and others who are changing the outlook of entrepreneurial organizations and businesses by being leaders of the changing future.

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