Words alone aren’t enough to narrate your brand and product story, that’s where creative storytelling steps in. Whether you’re trying to rise above the clutter of Instagram or communicate your brand ethos and product on your website and other e-commerce marketplaces, the right visuals can help elevate your brand.
Brands today have presence over multiple platforms like social media, marketplaces, websites & offline channels. While they want to be more relatable, inclusive and keep up with the times, it is essential to have consistent communication through all the channels. Through creative visual storytelling, people are enabling the brands to connect and communicate with their audience through interactive and innovative routes. Coming up with concepts and ideas help a brand to instantly relate to the target audience and connect with them while they scroll through the infinite content available online. Brands should strive to create content that catches the viewer’s attention and get them to understand the brand better.
The Millennial & Gen Z population has been the quickest and widest adopters of smart devices like mobile phones and tablets, and the dramatic shift in digital media consumption on mobile phones by over 460% over the last decade only proves this. At this point of time, brands should aim to captivate this increasing audience by creative visual storytelling through interactive media to boost online traction of online first brands.
With constantly changing trends, it’s imperative that brands keep updating their digital content and keep their communication relevant. Understanding how commercially expensive and time consuming it can be for brands to keep churning out creative content on a daily basis is very important for the content creators and creative designers. And that’s why, most of the global and big brands choose virtual storytelling, because it helps them to get maximum ROI and helps them connect the most with their target audience on an emotional level.
Virtual storytelling is the only way which has empowered brands with increase in daily traction and click through rates which is why we have seen over 90% retention rate since our inception.
About The G-Story:
Founded in Mumbai 2020, The G-Story is a creative and technology-based fully-service digital agency headed by Gayatri Jhaveri Patel. The agency delivers core expertise in social media, digital strategists, technologists, content creation, planners among others. The company has worked across brands like Nykaa, Gucci, Body Shop, Dot & Key, Anita Dongre, Lakme, Lè15 Patisserie, Fizzy Goblet, and many more brands. With the office in Mumbai, the agency services clients in India and many other regions of Asia. the agency has worked with 600+ clients and knows what it takes to convey your brand’s ethos and break the clutter. With the client’s success being integral to every operation, The G-Story aims at becoming the global name in the Indian agency space.
Inputs by- Gayatri Jhaveri Patel, The Founder of The G-Story
