A leading D2C clothing brand shares the fact that 3 crore babies are born each year; each using 5000 diapers in their lifetime, the number of diapers landing in landfills was disturbingly huge! This was a huge motivation for her to find a solution, and create a sustainable clothing diaper brand.
A rash on her son’s skin seeded the thought of SuperBottoms in Pallavi’s mind. Necessity is indeed the mother of invention! In her quest for a better alternative for her son, she talked to other mothers and found that diaper issues were a common problem for them as well. Thus began the search for better alternatives, like traditional cloth nappies, but it presented the challenge of all day usage. She got a few Advanced Cloth Diapers from the US, which are popular there; but they did not fit very well on Indian babies.
The fact that 3 crore babies are born each year; each using 5000 diapers in their lifetime, the number of diapers landing in landfills was disturbingly huge! This was a huge motivation for her to find a solution. She saw a definite need for a product that would give the convenience of diapers while not harming the environment and baby’s skin.
She quit her corporate job and followed her dream to make cloth diapers which were suitable for Indian babies and have Indian prints which were quirky and cute! This is how SuperBottoms was started – a unique brand with an all mothers team who have been ardent customers of the brand and now turned brand ambassadors.
Like any other entrepreneurial journey, this one too has had its own ups and downs. One of them being copycats coming up with their own cloth diapers, but with continuous innovation, patent protected products, SuperBottoms has been able to overcome this problem. The lockdown had a big impact on the supply chain and posed multiple problems, which were dealt with by diversifying the product line, getting own warehouse in Bengaluru, and multiple suppliers.
People are becoming conscious about the environment, they are opting for sustainable choices. The increasing number of sustainable brands is a testament to that shift in the consumer’s mindset. Our cloth diapers not only make for a great skin-friendly, pocket-friendly choice but also a sustainable one. It’s a win-win for the consumer!
