1. Planting trees: While it is not an immediate respite to climate change, planting trees is an investment for the future of our society, city and earth. In the survey conducted, 30% of male and female users in the age group of 30-40 said that they are looking forward to doing their small part in battling against climate change this year.  Whether it is planting more plants in their house, the society garden or in the city, our netizens are ready to be of help.
2. Putting the science learnt in school to good use: It was not long back when we learnt about the energy and water conservation techniques, we can employ in our day to day lives. Fortunately, it is never too late to employ them. Human inventions such as rainwater harvesting and solar cookers are some of the cost effective techniques to be ecological at the same time as being easy on the pocket. With the water conserved from rain, you can use it later for plants and solar cookers saves money on gas and electricity! Keeping that in mind, 45% of youngsters in the age bracket of 28-35 look forward to using at least one of these inventions in their household.
3. Saying ‘no’ to chemicals: Almost every day we see the news filled with stories of birth defects or some or the other disease due to use of fertilizers and pesticides in crops and the soil damage because of their excessive use. Recently, there are many campaigns too which talk about maintaining the balance of water table, planting trees and not depleting the soil of its nutrients any further. So the QuackQuack user base is not far behind. 48% of people in the age group of 25-35 have pledged to enlighten their family and neighbors on the use of chemicals in our day-to-day life.
4. Recycling: Without fail, you have a pile of plastic bags locked in a corner of your house somewhere. It is time to not let that pile get any bigger. If ever you go outside for shopping, carry your own cloth bag with you. If a shopkeeper offers you a product in a plastic bag, ask for an alternative. 50% of QuackQuack user base in the age group of 20-25 say that they are going to minimize their consumption of plastic by refusing to buy it. In addition to that, they are going to reuse the plastic already at home by coming up with DIY activities of decorating the house.
5. Letting the car rest: Although it is easy to fall into the habit of grabbing your car keys to go anywhere, we are not only harming our health, but also the environment with this habit. Sitting in one place and position for a long duration is not only bad for your digestive system, back and also overall health but driving to short distances is also not good for the environment. Develop the habit of walking and if not, then cycling.  Both these activities will not only keep you fit but also contribute so much to the environment with the reduced CO2 emissions.
6. Adopting more vegetarian options: Given the Indian diet and cuisine, the options of vegetarian food are endless. You would be happy to know that while eating vegetarian food, you are also saving the planet! The consumption of meat is not very healthy and imagine all the diseases it brings with it! So 10% of male and female users in the age group of 25-40 from tier-2 cities have decided to dump their meat eating habits from this World Earth Day forward.

   Inputs by- QuackQuack

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A rash on her son’s skin seeded the thought of SuperBottoms in Pallavi’s mind. Necessity is indeed the mother of invention! In her quest for a better alternative for her son, she talked to other mothers and found that diaper issues were a common problem for them as well. Thus began the search for better alternatives, like traditional cloth nappies, but it presented the challenge of all day usage. She got a few Advanced Cloth Diapers from the US, which are popular there; but they did not fit very well on Indian babies.

The fact that 3 crore babies are born each year; each using 5000 diapers in their lifetime, the number of diapers landing in landfills was disturbingly huge! This was a huge motivation for her to find a solution. She saw a definite need for a product that would give the convenience of diapers while not harming the environment and baby’s skin.

She quit her corporate job and followed her dream to make cloth diapers which were suitable for Indian babies and have Indian prints which were quirky and cute! This is how SuperBottoms was started – a unique brand with an all mothers team who have been ardent customers of the brand and now turned brand ambassadors.

Like any other entrepreneurial journey, this one too has had its own ups and downs. One of them being copycats coming up with their own cloth diapers, but with continuous innovation, patent protected products, SuperBottoms has been able to overcome this problem. The lockdown had a big impact on the supply chain and posed multiple problems, which were dealt with by diversifying the product line, getting own warehouse in Bengaluru, and multiple suppliers.

People are becoming conscious about the environment, they are opting for sustainable choices. The increasing number of sustainable brands is a testament to that shift in the consumer’s mindset. Our cloth diapers not only make for a great skin-friendly, pocket-friendly choice but also a sustainable one. It’s a win-win for the consumer!

The post Founder & Mom-in-Chief, Ms. Pallavi Utagi Shares Why Superbottoms Was Formed appeared first on The Pink Journey.