Rinkal Shukla, founder-CEO of KANDOR, puts some light on why communication skills are critical for individual and organizational success.
Having Half Knowledge of any subject is the most dangerous thing in life.
People often have half knowledge about Communication Skill. We keep on hearing that Communication is fundamental and crucial skill required in any individual or organization for achieving a great success. But why people or organizations are not able to attain that?
Let’s Understand Communication in deep manner.
It is not a one sided story. Communication is a 2-way process. When one person conveys message, one needs to confirm that the other party has understood that message clearly. Usually, People just convey the message but do not verify it.
Let’s directly go to the main Idea: Why Communication is critical for individuals and organizational success?
I will describe 3 major points here:
- It saves time if there is an effective communication in place:Imagine, there is no proper communication between team members or colleagues. Every Message or passing information takes several days, no proper clarity on task which can lead to repeating information and repeating the same tasks which wastes, time, energy and resources.
2. It Drives Performance:
The study shows that companies that communicate effectively had a 47% higher return to shareholders over a five-year period (mid-2004 to mid-2009). HBR.If senior staff involves employees for their ideas and opinions, their performance are much higher. Involvement, appreciation and recognition are highly important in one’s motivation to work. It should not be like they just received the order from top level management and they have to perform. If they are involved in a process, there will be a more clarity and satisfaction in their task.
3. It helps build Brand:
“Without proper communication, even the greatest of ideas can easily go unnoticed, and eventually, wasted.”
Especially, when organization has to market or advertise themselves. Let’s put it this way: when company wants to market its product/service and there is no clear communication to the viewers or customers about it? What disaster can it take? Even though the product is great, all hardware and goes wasted.
So clarity and proper communication is extremely important be it interdepartmental or intradepartmental in the company.
